---
title: "Hankook vs Yokohama: Which is searched more?"
description: "Which is more popular in search, Hankook or Yokohama? Compare estimated monthly branded-search demand and Share of Search inside the All terrain tires brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/all-terrain-tires-brands/compare/hankook-vs-yokohama"
publisher: "Brandwave"
---

# Hankook vs Yokohama: Which is searched more?

Which is more popular in search, Hankook or Yokohama? Compare estimated monthly branded-search demand and Share of Search inside the All terrain tires brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hankook and Yokohama
- **Competitive set**: All terrain tires brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hankook Share of Search**: 6.9%
- **Yokohama Share of Search**: 2.5%

## Which is more popular in search, Hankook or Yokohama?

- In September 2026, Hankook had more branded searches than Yokohama among all terrain tires brands worldwide. Hankook was estimated to have 165K branded searches compared to Yokohama’s 60.5K, and held a 6.9% Share of Search versus Yokohama’s 2.5%.
- Hankook was ahead of Yokohama in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hankook’s estimated Share of Search among all terrain tires brands worldwide moved from 6% to 6.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Yokohama’s estimated Share of Search among all terrain tires brands worldwide moved from 1.8% to 2.5%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for all terrain tires brands worldwide in September 2026?

- In September 2026, Hankook overtook Continental to rank 4th among all terrain tires brands worldwide, with 6.9% estimated Share of Search.
- In September 2026, Yokohama gained estimated Share of Search among all terrain tires brands worldwide, from 1.9% to 2.5%.

## Month by month

| Month | Hankook estimated searches | Hankook Share of Search | Hankook rank | Yokohama estimated searches | Yokohama Share of Search | Yokohama rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 6% | 4 | 60.5K | 1.8% | 6 |
| Nov 2025 | 201K | 7% | 4 | 49.5K | 1.7% | 6 |
| Dec 2025 | 135K | 5% | 4 | 49.5K | 1.8% | 6 |
| Jan 2026 | 165K | 5.8% | 4 | 49.5K | 1.7% | 6 |
| Feb 2026 | 135K | 5.5% | 4 | 49.5K | 2% | 6 |
| Mar 2026 | 165K | 5.8% | 4 | 49.5K | 1.7% | 6 |
| Apr 2026 | 165K | 6.2% | 4 | 49.5K | 1.9% | 6 |
| May 2026 | 135K | 5.1% | 4 | 49.5K | 1.9% | 6 |
| Jun 2026 | 135K | 5.3% | 4 | 49.5K | 1.9% | 6 |
| Jul 2026 | 135K | 5.1% | 4 | 49.5K | 1.9% | 6 |
| Aug 2026 | 135K | 5.3% | 5 | 49.5K | 1.9% | 6 |
| Sep 2026 | 165K | 6.9% | 4 | 60.5K | 2.5% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hankook’s and Yokohama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hankook**: Measured on the search term “hankook”.
- **Yokohama**: Measured on the search term “yokohama tires”.

- [Hankook profile](/demand/global-en/brands/hankook)
- [Yokohama profile](/demand/global-en/brands/yokohama)
- [All all terrain tires brands worldwide](/demand/global-en/categories/all-terrain-tires-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hankook or Yokohama?

In September 2026, Hankook had more branded searches than Yokohama among all terrain tires brands worldwide. Hankook was estimated to have 165K branded searches compared to Yokohama’s 60.5K, and held a 6.9% Share of Search versus Yokohama’s 2.5%.

## Cite this page

Brandwave. "Hankook vs Yokohama: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/all-terrain-tires-brands/compare/hankook-vs-yokohama

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/all-terrain-tires-brands/compare/hankook-vs-yokohama. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.