---
title: "All terrain tires brands: Which are searched most?"
description: "Compare the all terrain tires brands people buy. Share of Search among Michelin, Bridgestone, Goodyear, Hankook, Continental and Yokohama, the all terrain tires brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/all-terrain-tires-brands"
publisher: "Brandwave"
---

# All terrain tires brands: Which are searched most?

Compare the all terrain tires brands people buy. Share of Search among Michelin, Bridgestone, Goodyear, Hankook, Continental and Yokohama, the all terrain tires brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: All terrain tires brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Michelin, 51.1%

## Which brand is most popular in search among all terrain tires brands worldwide?

- In September 2026, Michelin was the most searched among all terrain tires brands worldwide, with an estimated 1.2M branded searches and 51.1% estimated Share of Search within this set.
- Bridgestone is in 2nd place, 32.3 percentage points behind at 18.9% Share of Search.
- Across the 12 months ending September 2026, Michelin’s estimated Share of Search among all terrain tires brands worldwide decreased from 54.9% to 51.1%.
- Across the 12 months ending September 2026, Bridgestone’s estimated Share of Search among all terrain tires brands worldwide increased from 16.5% to 18.9%.
- Across the 12 months ending September 2026, Goodyear’s estimated Share of Search among all terrain tires brands worldwide decreased from 16.5% to 15.4%.
- Across the 12 months ending September 2026, Hankook’s estimated Share of Search among all terrain tires brands worldwide increased from 6% to 6.9%.
- Across the 12 months ending September 2026, Continental’s estimated Share of Search among all terrain tires brands worldwide increased from 4.2% to 5.2%.
- Across the 12 months ending September 2026, Yokohama’s estimated Share of Search among all terrain tires brands worldwide increased from 1.8% to 2.5%.
- Across the 12 months ending September 2026, Michelin’s estimated Share of Search among all terrain tires brands worldwide peaked at 59% in June 2026 and was lowest at 50.1% in February 2026.
- Across the 12 months ending September 2026, Bridgestone’s estimated Share of Search among all terrain tires brands worldwide peaked at 22.6% in February 2026 and was lowest at 14.4% in August 2026.
- Across the 12 months ending September 2026, Goodyear’s estimated Share of Search among all terrain tires brands worldwide peaked at 16.6% in December 2025 and was lowest at 13.9% in April 2026.
- Across the 12 months ending September 2026, Hankook’s estimated Share of Search among all terrain tires brands worldwide peaked at 7% in November 2025 and was lowest at 5% in December 2025.
- Across the 12 months ending September 2026, Continental’s estimated Share of Search among all terrain tires brands worldwide peaked at 5.5% in August 2026 and was lowest at 4.2% in October 2025.

## Compare search popularity between leading brands

- [Michelin vs Bridgestone: compare search popularity](/demand/global-en/compare/bridgestone-vs-michelin): 51.1% against 18.9% Share of Search.
- [Michelin vs Goodyear: compare search popularity](/demand/global-en/compare/goodyear-vs-michelin): 51.1% against 15.4% Share of Search.
- [Michelin vs Hankook: compare search popularity](/demand/global-en/compare/hankook-vs-michelin): 51.1% against 6.9% Share of Search.
- [Michelin vs Continental: compare search popularity](/demand/global-en/compare/continental-vs-michelin): 51.1% against 5.2% Share of Search.
- [Bridgestone vs Goodyear: compare search popularity](/demand/global-en/compare/bridgestone-vs-goodyear): 18.9% against 15.4% Share of Search.
- [Bridgestone vs Hankook: compare search popularity](/demand/global-en/compare/bridgestone-vs-hankook): 18.9% against 6.9% Share of Search.
- [Bridgestone vs Continental: compare search popularity](/demand/global-en/compare/bridgestone-vs-continental): 18.9% against 5.2% Share of Search.
- [Goodyear vs Hankook: compare search popularity](/demand/global-en/compare/goodyear-vs-hankook): 15.4% against 6.9% Share of Search.
- [Goodyear vs Continental: compare search popularity](/demand/global-en/compare/continental-vs-goodyear): 15.4% against 5.2% Share of Search.
- [Hankook vs Continental: compare search popularity](/demand/global-en/compare/continental-vs-hankook): 6.9% against 5.2% Share of Search.

## How did search popularity change for all terrain tires brands worldwide in September 2026?

- In September 2026, Hankook overtook Continental to rank 4th among all terrain tires brands worldwide, with 6.9% estimated Share of Search.
- In September 2026, Bridgestone gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 18.9%.
- In September 2026, Goodyear gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 15.4%.
- In September 2026, Yokohama gained estimated Share of Search among all terrain tires brands worldwide, from 1.9% to 2.5%.
- In September 2026, Michelin lost estimated Share of Search among all terrain tires brands worldwide, from 58.6% to 51.1%.
- Estimated monthly branded searches for Continental worldwide fell 11.8% over 12 measured months, from 140K to 124K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Michelin | 51.1% | 1.2M | -18.7% | Michelin |
| 2 | Bridgestone | 18.9% | 450K | +22.3% | Bridgestone |
| 3 | Goodyear | 15.4% | 368K | 0.0% | Goodyear |
| 4 | Hankook | 6.9% | 165K | +22.2% | Hankook |
| 5 | Continental | 5.2% | 124K | -11.8% | Continental |
| 6 | Yokohama | 2.5% | 60.5K | +22.2% | Yokohama |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Michelin | 1.8M | 54.9% | 1 |
| Oct 2025 | Bridgestone | 550K | 16.5% | 2 |
| Oct 2025 | Goodyear | 550K | 16.5% | 3 |
| Oct 2025 | Hankook | 201K | 6% | 4 |
| Oct 2025 | Continental | 140K | 4.2% | 5 |
| Oct 2025 | Yokohama | 60.5K | 1.8% | 6 |
| Nov 2025 | Michelin | 1.5M | 51.9% | 1 |
| Nov 2025 | Bridgestone | 550K | 19% | 2 |
| Nov 2025 | Goodyear | 450K | 15.6% | 3 |
| Nov 2025 | Hankook | 201K | 7% | 4 |
| Nov 2025 | Continental | 140K | 4.8% | 5 |
| Nov 2025 | Yokohama | 49.5K | 1.7% | 6 |
| Dec 2025 | Michelin | 1.5M | 55.4% | 1 |
| Dec 2025 | Bridgestone | 450K | 16.6% | 2 |
| Dec 2025 | Goodyear | 450K | 16.6% | 3 |
| Dec 2025 | Hankook | 135K | 5% | 4 |
| Dec 2025 | Continental | 124K | 4.6% | 5 |
| Dec 2025 | Yokohama | 49.5K | 1.8% | 6 |
| Jan 2026 | Michelin | 1.5M | 52.9% | 1 |
| Jan 2026 | Bridgestone | 550K | 19.4% | 2 |
| Jan 2026 | Goodyear | 450K | 15.9% | 3 |
| Jan 2026 | Hankook | 165K | 5.8% | 4 |
| Jan 2026 | Continental | 124K | 4.4% | 5 |
| Jan 2026 | Yokohama | 49.5K | 1.7% | 6 |
| Feb 2026 | Michelin | 1.2M | 50.1% | 1 |
| Feb 2026 | Bridgestone | 550K | 22.6% | 2 |
| Feb 2026 | Goodyear | 368K | 15.1% | 3 |
| Feb 2026 | Hankook | 135K | 5.5% | 4 |
| Feb 2026 | Continental | 115K | 4.7% | 5 |
| Feb 2026 | Yokohama | 49.5K | 2% | 6 |
| Mar 2026 | Michelin | 1.5M | 52.9% | 1 |
| Mar 2026 | Bridgestone | 550K | 19.4% | 2 |
| Mar 2026 | Goodyear | 450K | 15.9% | 3 |
| Mar 2026 | Hankook | 165K | 5.8% | 4 |
| Mar 2026 | Continental | 124K | 4.4% | 5 |
| Mar 2026 | Yokohama | 49.5K | 1.7% | 6 |
| Apr 2026 | Michelin | 1.5M | 56.7% | 1 |
| Apr 2026 | Bridgestone | 450K | 17% | 2 |
| Apr 2026 | Goodyear | 368K | 13.9% | 3 |
| Apr 2026 | Hankook | 165K | 6.2% | 4 |
| Apr 2026 | Continental | 115K | 4.3% | 5 |
| Apr 2026 | Yokohama | 49.5K | 1.9% | 6 |
| May 2026 | Michelin | 1.5M | 57.1% | 1 |
| May 2026 | Bridgestone | 450K | 17.1% | 2 |
| May 2026 | Goodyear | 368K | 14% | 3 |
| May 2026 | Hankook | 135K | 5.1% | 4 |
| May 2026 | Continental | 124K | 4.7% | 5 |
| May 2026 | Yokohama | 49.5K | 1.9% | 6 |
| Jun 2026 | Michelin | 1.5M | 59% | 1 |
| Jun 2026 | Bridgestone | 368K | 14.5% | 2 |
| Jun 2026 | Goodyear | 368K | 14.5% | 3 |
| Jun 2026 | Hankook | 135K | 5.3% | 4 |
| Jun 2026 | Continental | 124K | 4.9% | 5 |
| Jun 2026 | Yokohama | 49.5K | 1.9% | 6 |
| Jul 2026 | Michelin | 1.5M | 57.1% | 1 |
| Jul 2026 | Bridgestone | 450K | 17.1% | 2 |
| Jul 2026 | Goodyear | 368K | 14% | 3 |
| Jul 2026 | Hankook | 135K | 5.1% | 4 |
| Jul 2026 | Continental | 124K | 4.7% | 5 |
| Jul 2026 | Yokohama | 49.5K | 1.9% | 6 |
| Aug 2026 | Michelin | 1.5M | 58.6% | 1 |
| Aug 2026 | Bridgestone | 368K | 14.4% | 2 |
| Aug 2026 | Goodyear | 368K | 14.4% | 3 |
| Aug 2026 | Continental | 140K | 5.5% | 4 |
| Aug 2026 | Hankook | 135K | 5.3% | 5 |
| Aug 2026 | Yokohama | 49.5K | 1.9% | 6 |
| Sep 2026 | Michelin | 1.2M | 51.1% | 1 |
| Sep 2026 | Bridgestone | 450K | 18.9% | 2 |
| Sep 2026 | Goodyear | 368K | 15.4% | 3 |
| Sep 2026 | Hankook | 165K | 6.9% | 4 |
| Sep 2026 | Continental | 124K | 5.2% | 5 |
| Sep 2026 | Yokohama | 60.5K | 2.5% | 6 |

## What is being compared

- **Bridgestone**: Measured on the search term “bridgestone”.
- **Continental**: Measured on the search terms “continental tires” and “continental tyres”, summed into one figure.
- **Goodyear**: Measured on the search term “goodyear”.
- **Hankook**: Measured on the search term “hankook”.
- **Michelin**: Measured on the search term “michelin”.
- **Yokohama**: Measured on the search term “yokohama tires”.

- [Bridgestone](/demand/global-en/brands/bridgestone)
- [Continental](/demand/global-en/brands/continental)
- [Goodyear](/demand/global-en/brands/goodyear)
- [Hankook](/demand/global-en/brands/hankook)
- [Michelin](/demand/global-en/brands/michelin)
- [Yokohama](/demand/global-en/brands/yokohama)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among all terrain tires brands worldwide?

In September 2026, Michelin was the most searched among all terrain tires brands worldwide, with an estimated 1.2M branded searches and 51.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "All terrain tires brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/all-terrain-tires-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/all-terrain-tires-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.