--- title: "PagerDuty vs Rootly: Which is searched more?" description: "Is PagerDuty or Rootly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alerting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/alerting-platforms/compare/pagerduty-vs-rootly" publisher: "Brandwave" --- # PagerDuty vs Rootly: Which is searched more? Is PagerDuty or Rootly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alerting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PagerDuty and Rootly - **Competitive set**: Alerting platforms - **Market**: Global - **Month measured**: Sep 2026 - **PagerDuty Share of Search**: 60.3% - **Rootly Share of Search**: 5.4% ## Is PagerDuty or Rootly more popular in search? - In September 2026, PagerDuty had more branded searches than Rootly among alerting platforms worldwide. PagerDuty had about 74,000 branded searches, while Rootly had 6,600. PagerDuty made up 60.3% of all alerting platform searches we track, and Rootly accounted for 5.4%. - PagerDuty was ahead of Rootly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PagerDuty’s share of searches among alerting platforms worldwide moved from 56.6% to 60.3%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Rootly’s share of searches among alerting platforms worldwide moved from 5.1% to 5.4%, and its estimated monthly branded searches held steady at 6.6K. ## Top alerting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PagerDuty appeared in all five answers. Rootly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PagerDuty was listed before Rootly in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PagerDuty | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | incident.io | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Grafana IRM | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Opsgenie | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Better Stack | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rootly | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | AlertOps | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | xMatters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Splunk On-Call | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about alerting platforms - Asked ChatGPT "Which alerting platform should I use?": 1. PagerDuty, 2. incident.io, 3. Grafana IRM, 4. Opsgenie - Asked ChatGPT "What are the best alerting platforms?": 1. PagerDuty, 2. incident.io, 3. Grafana IRM, 4. Better Stack, 5. Rootly - Asked ChatGPT "What's the best alerting platform for a small engineering team?": 1. Better Stack, 2. PagerDuty, 3. incident.io, 4. Grafana IRM - Searched Google, AI Overview "alerting platforms": 1. PagerDuty, 2. Opsgenie, 3. Rootly, 4. AlertOps - Searched Google, AI Overview "on call alerting": 1. PagerDuty, 2. Opsgenie, 3. Grafana IRM Not named in any answer: xMatters and Splunk On-Call. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for alerting platforms worldwide in September 2026? - In September 2026, PagerDuty gained share of searches among alerting platforms worldwide, from 56.1% to 60.3%. - In September 2026, Rootly lost share of searches among alerting platforms worldwide, from 6.1% to 5.4%. ## Month by month | Month | PagerDuty estimated searches | PagerDuty Share of Search | PagerDuty rank | Rootly estimated searches | Rootly Share of Search | Rootly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 56.6% | 1 | 6.6K | 5.1% | 4 | | Nov 2025 | 74K | 60% | 1 | 5.4K | 4.4% | 5 | | Dec 2025 | 60.5K | 55.9% | 1 | 5.4K | 5% | 4 | | Jan 2026 | 60.5K | 53.8% | 1 | 6.6K | 5.9% | 4 | | Feb 2026 | 74K | 59.4% | 1 | 6.6K | 5.3% | 4 | | Mar 2026 | 74K | 56.7% | 1 | 8.1K | 6.2% | 4 | | Apr 2026 | 74K | 59.5% | 1 | 6.6K | 5.3% | 4 | | May 2026 | 74K | 58.9% | 1 | 6.6K | 5.3% | 4 | | Jun 2026 | 74K | 60.6% | 1 | 6.6K | 5.4% | 4 | | Jul 2026 | 74K | 60.6% | 1 | 6.6K | 5.4% | 4 | | Aug 2026 | 60.5K | 56.1% | 1 | 6.6K | 6.1% | 4 | | Sep 2026 | 74K | 60.3% | 1 | 6.6K | 5.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using PagerDuty’s and Rootly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PagerDuty**: Measured on the search term “pagerduty”. - **Rootly**: Measured on the search term “rootly”. - [PagerDuty profile](/demand/global-en/brands/pagerduty) - [Rootly profile](/demand/global-en/brands/rootly) - [All alerting platforms worldwide](/demand/global-en/categories/alerting-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PagerDuty or Rootly more popular in search? In September 2026, PagerDuty had more branded searches than Rootly among alerting platforms worldwide. PagerDuty had about 74,000 branded searches, while Rootly had 6,600. PagerDuty made up 60.3% of all alerting platform searches we track, and Rootly accounted for 5.4%. ## Cite this page Brandwave. "PagerDuty vs Rootly: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/alerting-platforms/compare/pagerduty-vs-rootly This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/alerting-platforms/compare/pagerduty-vs-rootly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.