--- title: "Alerting platforms: Which brands are most popular in search?" description: "Compare the alerting platforms engineering teams rely on. Share of Search among PagerDuty, Opsgenie, incident.io, xMatters, AlertOps and Splunk On-Call, the alerting platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/alerting-platforms" publisher: "Brandwave" --- # Alerting platforms: Which brands are most popular in search? Compare the alerting platforms engineering teams rely on. Share of Search among PagerDuty, Opsgenie, incident.io, xMatters, AlertOps and Splunk On-Call, the alerting platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Alerting platforms - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: PagerDuty, 69.5% ## Which brand is most popular in search among alerting platforms worldwide? - In August 2026, PagerDuty was the most searched among alerting platforms worldwide, with an estimated 67.5K branded searches and 69.5% estimated Share of Search within this set. - Opsgenie is in 2nd place, 54.3 percentage points behind at 15.2% Share of Search. - Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among alerting platforms worldwide increased from 61.2% to 69.5%. - Across the 11 months ending August 2026, Opsgenie’s estimated Share of Search among alerting platforms worldwide decreased from 21.1% to 15.2%. - Across the 11 months ending August 2026, incident.io’s estimated Share of Search among alerting platforms worldwide decreased from 9.5% to 7%. - Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among alerting platforms worldwide peaked at 70.6% in May 2026 and was lowest at 61.2% in October 2025. - Across the 11 months ending August 2026, Opsgenie’s estimated Share of Search among alerting platforms worldwide peaked at 21.8% in December 2025 and was lowest at 15.2% in August 2026. - Across the 11 months ending August 2026, incident.io’s estimated Share of Search among alerting platforms worldwide peaked at 9.5% in October 2025 and was lowest at 5.7% in November 2025. - Across the 11 months ending August 2026, xMatters’ estimated Share of Search among alerting platforms worldwide peaked at 6.5% in January 2026 and was lowest at 4.7% in February 2026. - Across the 11 months ending August 2026, xMatters, AlertOps and Splunk On-Call held steady: their estimated Share of Search among alerting platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [PagerDuty vs Opsgenie: compare search popularity](/demand/global-en/compare/opsgenie-vs-pagerduty): 69.5% against 15.2% Share of Search. - [PagerDuty vs incident.io: compare search popularity](/demand/global-en/compare/incident-io-vs-pagerduty): 69.5% against 7% Share of Search. - [PagerDuty vs xMatters: compare search popularity](/demand/global-en/compare/pagerduty-vs-xmatters): 69.5% against 5.6% Share of Search. - [Opsgenie vs incident.io: compare search popularity](/demand/global-en/compare/incident-io-vs-opsgenie): 15.2% against 7% Share of Search. - [Opsgenie vs xMatters: compare search popularity](/demand/global-en/compare/opsgenie-vs-xmatters): 15.2% against 5.6% Share of Search. - [incident.io vs xMatters: compare search popularity](/demand/global-en/compare/incident-io-vs-xmatters): 7% against 5.6% Share of Search. ## How did search popularity change for alerting platforms worldwide in August 2026? - In August 2026, xMatters gained estimated Share of Search among alerting platforms worldwide, from 4.7% to 5.6%. - In August 2026, Opsgenie lost estimated Share of Search among alerting platforms worldwide, from 15.9% to 15.2%. - Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026. - Estimated monthly branded searches for Splunk On-Call worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026. - Estimated monthly branded searches for AlertOps worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026. - Estimated monthly branded searches for PagerDuty worldwide fell 14.4% over 11 measured months, from 78.8K to 67.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | PagerDuty | 69.5% | 67.5K | -15.3% | PagerDuty | | 2 | Opsgenie | 15.2% | 14.8K | -18.2% | Opsgenie | | 3 | incident.io | 7% | 6.8K | -18.1% | incident.io | | 4 | xMatters | 5.6% | 5.4K | 0.0% | xMatters | | 5 | AlertOps | 1.6% | 1.6K | 0.0% | AlertOps | | 6 | Splunk On-Call | 1% | 1K | 0.0% | Splunk On-Call | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | PagerDuty | 78.8K | 61.2% | 1 | | Oct 2025 | Opsgenie | 27.1K | 21.1% | 2 | | Oct 2025 | incident.io | 12.2K | 9.5% | 3 | | Oct 2025 | xMatters | 6.6K | 5.1% | 4 | | Oct 2025 | AlertOps | 2.4K | 1.9% | 5 | | Oct 2025 | Splunk On-Call | 1.6K | 1.2% | 6 | | Nov 2025 | PagerDuty | 78K | 66.8% | 1 | | Nov 2025 | Opsgenie | 22.2K | 19% | 2 | | Nov 2025 | incident.io | 6.7K | 5.7% | 3 | | Nov 2025 | xMatters | 6.6K | 5.7% | 4 | | Nov 2025 | AlertOps | 1.9K | 1.6% | 5 | | Nov 2025 | Splunk On-Call | 1.3K | 1.1% | 6 | | Dec 2025 | PagerDuty | 64.5K | 63.2% | 1 | | Dec 2025 | Opsgenie | 22.2K | 21.8% | 2 | | Dec 2025 | incident.io | 6.7K | 6.6% | 3 | | Dec 2025 | xMatters | 5.4K | 5.3% | 4 | | Dec 2025 | AlertOps | 1.9K | 1.9% | 5 | | Dec 2025 | Splunk On-Call | 1.3K | 1.3% | 6 | | Jan 2026 | PagerDuty | 63.9K | 62.5% | 1 | | Jan 2026 | Opsgenie | 22.2K | 21.7% | 2 | | Jan 2026 | incident.io | 6.7K | 6.5% | 3 | | Jan 2026 | xMatters | 6.6K | 6.5% | 4 | | Jan 2026 | AlertOps | 1.9K | 1.9% | 5 | | Jan 2026 | Splunk On-Call | 1K | 0.98% | 6 | | Feb 2026 | PagerDuty | 77.3K | 67.7% | 1 | | Feb 2026 | Opsgenie | 22.2K | 19.4% | 2 | | Feb 2026 | incident.io | 6.7K | 5.9% | 3 | | Feb 2026 | xMatters | 5.4K | 4.7% | 4 | | Feb 2026 | AlertOps | 1.6K | 1.4% | 5 | | Feb 2026 | Splunk On-Call | 1K | 0.88% | 6 | | Mar 2026 | PagerDuty | 78.7K | 66.3% | 1 | | Mar 2026 | Opsgenie | 22.2K | 18.7% | 2 | | Mar 2026 | incident.io | 8.2K | 6.9% | 3 | | Mar 2026 | xMatters | 6.6K | 5.6% | 4 | | Mar 2026 | AlertOps | 1.6K | 1.3% | 5 | | Mar 2026 | Splunk On-Call | 1.3K | 1.1% | 6 | | Apr 2026 | PagerDuty | 78K | 68.7% | 1 | | Apr 2026 | Opsgenie | 18.1K | 15.9% | 2 | | Apr 2026 | incident.io | 8.3K | 7.3% | 3 | | Apr 2026 | xMatters | 6.6K | 5.8% | 4 | | Apr 2026 | AlertOps | 1.6K | 1.4% | 5 | | Apr 2026 | Splunk On-Call | 1K | 0.88% | 6 | | May 2026 | PagerDuty | 78.8K | 70.6% | 1 | | May 2026 | Opsgenie | 18.1K | 16.2% | 2 | | May 2026 | incident.io | 6.7K | 6% | 3 | | May 2026 | xMatters | 5.4K | 4.8% | 4 | | May 2026 | AlertOps | 1.6K | 1.4% | 5 | | May 2026 | Splunk On-Call | 1K | 0.9% | 6 | | Jun 2026 | PagerDuty | 78.7K | 69.6% | 1 | | Jun 2026 | Opsgenie | 18.1K | 16% | 2 | | Jun 2026 | incident.io | 8.3K | 7.3% | 3 | | Jun 2026 | xMatters | 5.4K | 4.8% | 4 | | Jun 2026 | AlertOps | 1.6K | 1.4% | 5 | | Jun 2026 | Splunk On-Call | 1K | 0.88% | 6 | | Jul 2026 | PagerDuty | 79.7K | 69.9% | 1 | | Jul 2026 | Opsgenie | 18.1K | 15.9% | 2 | | Jul 2026 | incident.io | 8.3K | 7.2% | 3 | | Jul 2026 | xMatters | 5.4K | 4.7% | 4 | | Jul 2026 | AlertOps | 1.6K | 1.4% | 5 | | Jul 2026 | Splunk On-Call | 1K | 0.88% | 6 | | Aug 2026 | PagerDuty | 67.5K | 69.5% | 1 | | Aug 2026 | Opsgenie | 14.8K | 15.2% | 2 | | Aug 2026 | incident.io | 6.8K | 7% | 3 | | Aug 2026 | xMatters | 5.4K | 5.6% | 4 | | Aug 2026 | AlertOps | 1.6K | 1.6% | 5 | | Aug 2026 | Splunk On-Call | 1K | 1% | 6 | | Sep 2026 | AlertOps | — | — | — | | Sep 2026 | incident.io | — | — | — | | Sep 2026 | Opsgenie | — | — | — | | Sep 2026 | PagerDuty | — | — | — | | Sep 2026 | Splunk On-Call | — | — | — | | Sep 2026 | xMatters | — | — | — | ## What is being compared - **AlertOps**: Measured on the search term “alertops”. - **incident.io**: Measured on the search terms “incident io”, “incident.io” and “incident.io app”, summed into one figure. - **Opsgenie**: Measured on the search term “opsgenie”. - **PagerDuty**: Measured on the search terms “incident management pagerduty”, “pagerduty”, “pagerduty app”, “pagerduty com”, “pagerduty incident management” and “pagerduty software”, summed into one figure. - **Splunk On-Call**: Measured on the search term “splunk on call”. - **xMatters**: Measured on the search term “xmatters”. - [AlertOps](/demand/global-en/brands/alertops) - [incident.io](/demand/global-en/brands/incident-io) - [Opsgenie](/demand/global-en/brands/opsgenie) - [PagerDuty](/demand/global-en/brands/pagerduty) - [Splunk On-Call](/demand/global-en/brands/splunk-on-call) - [xMatters](/demand/global-en/brands/xmatters) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among alerting platforms worldwide? In August 2026, PagerDuty was the most searched among alerting platforms worldwide, with an estimated 67.5K branded searches and 69.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Alerting platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/alerting-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/alerting-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.