---
title: "Alcohol-free drink brands: Which are searched most?"
description: "Compare the alcohol-free beer, wine and spirits brands people drink. Share of Search among Athletic Brewing, Free Spirit, Seedlip, Ghia, Heineken 0.0, Lyre's and St. Agrestis, the alcohol-free drink brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/alcohol-free-drink-brands"
publisher: "Brandwave"
---

# Alcohol-free drink brands: Which are searched most?

Compare the alcohol-free beer, wine and spirits brands people drink. Share of Search among Athletic Brewing, Free Spirit, Seedlip, Ghia, Heineken 0.0, Lyre's and St. Agrestis, the alcohol-free drink brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Alcohol-free drink brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Athletic Brewing, 40.6%

## Which brand is most popular in search among alcohol-free drink brands worldwide?

- In September 2026, Athletic Brewing was the most searched among alcohol-free drink brands worldwide, with an estimated 64.7K branded searches, 40.6% of all searches for the seven we track.
- Free Spirit is in 2nd place, 2.6 percentage points behind at 38%.
- Across the 12 months ending September 2026, Athletic Brewing’s share of searches among alcohol-free drink brands worldwide increased from 37.5% to 40.6%.
- Across the 12 months ending September 2026, Free Spirit’s share of searches among alcohol-free drink brands worldwide increased from 36.3% to 38%.
- Across the 12 months ending September 2026, Seedlip’s share of searches among alcohol-free drink brands worldwide decreased from 11.8% to 9.8%.
- Across the 12 months ending September 2026, Ghia’s share of searches among alcohol-free drink brands worldwide decreased from 5.2% to 4.1%.
- Across the 12 months ending September 2026, Lyre's’ share of searches among alcohol-free drink brands worldwide decreased from 4.8% to 3.1%.
- Across the 12 months ending September 2026, Athletic Brewing’s share of searches among alcohol-free drink brands worldwide peaked at 42.7% in January 2026 and was lowest at 19.1% in July 2026.
- Across the 12 months ending September 2026, Free Spirit’s share of searches among alcohol-free drink brands worldwide peaked at 69.7% in July 2026 and was lowest at 28.7% in January 2026.
- Across the 12 months ending September 2026, Seedlip’s share of searches among alcohol-free drink brands worldwide peaked at 16.8% in December 2025 and was lowest at 4.5% in July 2026.
- Across the 12 months ending September 2026, Ghia’s share of searches among alcohol-free drink brands worldwide peaked at 6.3% in January 2026 and was lowest at 2.4% in July 2026.
- Across the 12 months ending September 2026, Heineken 0.0’s share of searches among alcohol-free drink brands worldwide peaked at 3.9% in June 2026 and was lowest at 1.9% in July 2026.
- Across the 12 months ending September 2026, Lyre's’ share of searches among alcohol-free drink brands worldwide peaked at 5.2% in December 2025 and was lowest at 2% in July 2026.
- Across the 12 months ending September 2026, St. Agrestis’ share of searches among alcohol-free drink brands worldwide peaked at 1.5% in November 2025 and was lowest at 0.54% in July 2026.
- Across the 12 months ending September 2026, Heineken 0.0 rose from 6th to 5th among alcohol-free drink brands worldwide.
- Across the 12 months ending September 2026, Lyre's fell from 5th to 6th among alcohol-free drink brands worldwide.
- Across the 12 months ending September 2026, St. Agrestis held steady: its share of searches among alcohol-free drink brands worldwide moved less than 0.5 percentage points.

## Top alcohol-free drink brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Athletic Brewing and Ghia were mentioned most often, in three of the five answers. Ghia was recommended most often, coming first in three out of four answers that gave a list. Athletic Brewing was second, and St. Agrestis was third. Free Spirit, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ghia | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Athletic Brewing | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| St. Agrestis | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Lyre's | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Heineken 0.0 | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Seedlip | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Free Spirit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about alcohol-free drink brands

- Asked ChatGPT "Which alcohol-free drink brand should I buy?": 1. Ghia, 2. Athletic Brewing
- Asked ChatGPT "What are the best alcohol-free drink brands?": 1. Ghia, 2. Athletic Brewing, 3. Lyre's, 4. St. Agrestis, 5. Seedlip
- Asked ChatGPT "What's the best alcohol-free drink brand for social drinking?": 1. Ghia, 2. St. Agrestis, 3. Lyre's
- Searched Google, AI Overview "non alcoholic beer brands": 1. Athletic Brewing, 2. Heineken 0.0
- Searched Google, AI Overview "alcohol free wine": named none of the brands we track

Not named in any answer: Free Spirit.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## Compare search popularity between leading brands

- [Athletic Brewing vs Free Spirit: compare search popularity](/demand/global-en/compare/athletic-brewing-vs-free-spirit): 40.6% against 38% Share of Search.
- [Athletic Brewing vs Seedlip: compare search popularity](/demand/global-en/compare/athletic-brewing-vs-seedlip): 40.6% against 9.8% Share of Search.
- [Athletic Brewing vs Ghia: compare search popularity](/demand/global-en/compare/athletic-brewing-vs-ghia-aperitif): 40.6% against 4.1% Share of Search.
- [Athletic Brewing vs Heineken 0.0: compare search popularity](/demand/global-en/compare/athletic-brewing-vs-heineken-0-0): 40.6% against 3.4% Share of Search.
- [Free Spirit vs Seedlip: compare search popularity](/demand/global-en/compare/free-spirit-vs-seedlip): 38% against 9.8% Share of Search.
- [Free Spirit vs Ghia: compare search popularity](/demand/global-en/compare/free-spirit-vs-ghia-aperitif): 38% against 4.1% Share of Search.
- [Free Spirit vs Heineken 0.0: compare search popularity](/demand/global-en/compare/free-spirit-vs-heineken-0-0): 38% against 3.4% Share of Search.
- [Seedlip vs Ghia: compare search popularity](/demand/global-en/compare/ghia-aperitif-vs-seedlip): 9.8% against 4.1% Share of Search.
- [Seedlip vs Heineken 0.0: compare search popularity](/demand/global-en/compare/heineken-0-0-vs-seedlip): 9.8% against 3.4% Share of Search.
- [Ghia vs Heineken 0.0: compare search popularity](/demand/global-en/compare/ghia-aperitif-vs-heineken-0-0): 4.1% against 3.4% Share of Search.

## How did search popularity change for alcohol-free drink brands worldwide in September 2026?

- In September 2026, Athletic Brewing overtook Free Spirit to become the leader among alcohol-free drink brands worldwide, with 40.6% of the searches.
- In September 2026, Seedlip gained share of searches among alcohol-free drink brands worldwide, from 8.9% to 9.8%.
- In September 2026, Free Spirit lost share of searches among alcohol-free drink brands worldwide, from 41.1% to 38%.
- In September 2026, Ghia lost share of searches among alcohol-free drink brands worldwide, from 4.7% to 4.1%.
- Estimated monthly branded searches for Lyre's worldwide fell 38.2% over 12 measured months, from 8.1K to 5K in September 2026.
- Estimated monthly branded searches for St. Agrestis worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Athletic Brewing | 40.6% | 64.7K | -4.0% | Athletic Brewing |
| 2 | Free Spirit | 38% | 60.5K | -18.2% | Free Spirit |
| 3 | Seedlip | 9.8% | 15.6K | -2.3% | Diageo |
| 4 | Ghia | 4.1% | 6.6K | -22.0% | Ghia |
| 5 | Heineken 0.0 | 3.4% | 5.4K | -18.2% | Heineken |
| 6 | Lyre's | 3.1% | 5K | -10.4% | Lyre's |
| 7 | St. Agrestis | 1% | 1.6K | -15.8% | St. Agrestis |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Athletic Brewing | 62.5K | 37.5% | 1 |
| Oct 2025 | Free Spirit | 60.5K | 36.3% | 2 |
| Oct 2025 | Seedlip | 19.6K | 11.8% | 3 |
| Oct 2025 | Ghia | 8.6K | 5.2% | 4 |
| Oct 2025 | Lyre's | 8.1K | 4.8% | 5 |
| Oct 2025 | Heineken 0.0 | 5.4K | 3.2% | 6 |
| Oct 2025 | St. Agrestis | 1.9K | 1.1% | 7 |
| Nov 2025 | Free Spirit | 60.5K | 38.8% | 1 |
| Nov 2025 | Athletic Brewing | 53.3K | 34.2% | 2 |
| Nov 2025 | Seedlip | 19.6K | 12.6% | 3 |
| Nov 2025 | Lyre's | 7.9K | 5.1% | 4 |
| Nov 2025 | Ghia | 7.7K | 4.9% | 5 |
| Nov 2025 | Heineken 0.0 | 4.4K | 2.8% | 6 |
| Nov 2025 | St. Agrestis | 2.4K | 1.5% | 7 |
| Dec 2025 | Free Spirit | 60.5K | 35.1% | 1 |
| Dec 2025 | Athletic Brewing | 55.1K | 32% | 2 |
| Dec 2025 | Seedlip | 29K | 16.8% | 3 |
| Dec 2025 | Ghia | 10.9K | 6.3% | 4 |
| Dec 2025 | Lyre's | 9K | 5.2% | 5 |
| Dec 2025 | Heineken 0.0 | 5.4K | 3.1% | 6 |
| Dec 2025 | St. Agrestis | 2.4K | 1.4% | 7 |
| Jan 2026 | Athletic Brewing | 90.1K | 42.7% | 1 |
| Jan 2026 | Free Spirit | 60.5K | 28.7% | 2 |
| Jan 2026 | Seedlip | 29.2K | 13.9% | 3 |
| Jan 2026 | Ghia | 13.4K | 6.3% | 4 |
| Jan 2026 | Lyre's | 10K | 4.7% | 5 |
| Jan 2026 | Heineken 0.0 | 5.4K | 2.6% | 6 |
| Jan 2026 | St. Agrestis | 2.4K | 1.1% | 7 |
| Feb 2026 | Free Spirit | 60.5K | 38% | 1 |
| Feb 2026 | Athletic Brewing | 60.3K | 37.8% | 2 |
| Feb 2026 | Seedlip | 19.1K | 12% | 3 |
| Feb 2026 | Ghia | 6.6K | 4.2% | 4 |
| Feb 2026 | Lyre's | 6.6K | 4.1% | 5 |
| Feb 2026 | Heineken 0.0 | 4.4K | 2.8% | 6 |
| Feb 2026 | St. Agrestis | 1.9K | 1.2% | 7 |
| Mar 2026 | Free Spirit | 74K | 41.2% | 1 |
| Mar 2026 | Athletic Brewing | 62.5K | 34.8% | 2 |
| Mar 2026 | Seedlip | 19.6K | 10.9% | 3 |
| Mar 2026 | Ghia | 8.9K | 4.9% | 4 |
| Mar 2026 | Lyre's | 7.3K | 4.1% | 5 |
| Mar 2026 | Heineken 0.0 | 5.4K | 3% | 6 |
| Mar 2026 | St. Agrestis | 1.9K | 1.1% | 7 |
| Apr 2026 | Free Spirit | 74K | 40.7% | 1 |
| Apr 2026 | Athletic Brewing | 64.7K | 35.6% | 2 |
| Apr 2026 | Seedlip | 19.2K | 10.6% | 3 |
| Apr 2026 | Ghia | 10.4K | 5.7% | 4 |
| Apr 2026 | Lyre's | 6.1K | 3.4% | 5 |
| Apr 2026 | Heineken 0.0 | 5.4K | 3% | 6 |
| Apr 2026 | St. Agrestis | 1.9K | 1% | 7 |
| May 2026 | Free Spirit | 74K | 40.1% | 1 |
| May 2026 | Athletic Brewing | 67.4K | 36.5% | 2 |
| May 2026 | Seedlip | 19.2K | 10.4% | 3 |
| May 2026 | Ghia | 8.8K | 4.8% | 4 |
| May 2026 | Heineken 0.0 | 6.6K | 3.6% | 5 |
| May 2026 | Lyre's | 6.2K | 3.3% | 6 |
| May 2026 | St. Agrestis | 2.4K | 1.3% | 7 |
| Jun 2026 | Athletic Brewing | 67.4K | 39.8% | 1 |
| Jun 2026 | Free Spirit | 60.5K | 35.7% | 2 |
| Jun 2026 | Seedlip | 19.5K | 11.5% | 3 |
| Jun 2026 | Ghia | 7.3K | 4.3% | 4 |
| Jun 2026 | Heineken 0.0 | 6.6K | 3.9% | 5 |
| Jun 2026 | Lyre's | 6.1K | 3.6% | 6 |
| Jun 2026 | St. Agrestis | 1.9K | 1.1% | 7 |
| Jul 2026 | Free Spirit | 246K | 69.7% | 1 |
| Jul 2026 | Athletic Brewing | 67.4K | 19.1% | 2 |
| Jul 2026 | Seedlip | 15.8K | 4.5% | 3 |
| Jul 2026 | Ghia | 8.5K | 2.4% | 4 |
| Jul 2026 | Lyre's | 7K | 2% | 5 |
| Jul 2026 | Heineken 0.0 | 6.6K | 1.9% | 6 |
| Jul 2026 | St. Agrestis | 1.9K | 0.54% | 7 |
| Aug 2026 | Free Spirit | 74K | 41.1% | 1 |
| Aug 2026 | Athletic Brewing | 67.4K | 37.5% | 2 |
| Aug 2026 | Seedlip | 16K | 8.9% | 3 |
| Aug 2026 | Ghia | 8.4K | 4.7% | 4 |
| Aug 2026 | Heineken 0.0 | 6.6K | 3.7% | 5 |
| Aug 2026 | Lyre's | 5.6K | 3.1% | 6 |
| Aug 2026 | St. Agrestis | 1.9K | 1.1% | 7 |
| Sep 2026 | Athletic Brewing | 64.7K | 40.6% | 1 |
| Sep 2026 | Free Spirit | 60.5K | 38% | 2 |
| Sep 2026 | Seedlip | 15.6K | 9.8% | 3 |
| Sep 2026 | Ghia | 6.6K | 4.1% | 4 |
| Sep 2026 | Heineken 0.0 | 5.4K | 3.4% | 5 |
| Sep 2026 | Lyre's | 5K | 3.1% | 6 |
| Sep 2026 | St. Agrestis | 1.6K | 1% | 7 |

## What is being compared

- **Athletic Brewing**: Measured on the search terms “athletic beer”, “athletic brewing” and “athletic brewing company”, summed into one figure.
- **Free Spirit**: Measured on the search term “free spirit”.
- **Ghia**: Measured on the search terms “drink ghia”, “ghia aperitif” and “ghia drink”, summed into one figure.
- **Heineken 0.0**: Measured on the search term “heineken 0 0”.
- **Lyre's**: Measured on the search terms “lyre s”, “lyre's spirits”, “lyres alcohol”, “lyres drink”, “lyres drinks”, “lyres non alcoholic”, “lyres non alcoholic spirit”, “lyres spirit” and “lyres spirits”, summed into one figure.
- **Seedlip**: Measured on the search terms “seedlip”, “seedlip drinks”, “seedlip non alcoholic” and “seedlip spirits”, summed into one figure.
- **St. Agrestis**: Measured on the search term “st agrestis”.

- [Athletic Brewing](/demand/global-en/brands/athletic-brewing)
- [Free Spirit](/demand/global-en/brands/free-spirit)
- [Ghia](/demand/global-en/brands/ghia-aperitif)
- [Heineken 0.0](/demand/global-en/brands/heineken-0-0)
- [Lyre's](/demand/global-en/brands/lyres)
- [Seedlip](/demand/global-en/brands/seedlip)
- [St. Agrestis](/demand/global-en/brands/st-agrestis)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among alcohol-free drink brands worldwide?

In September 2026, Athletic Brewing was the most searched among alcohol-free drink brands worldwide, with an estimated 64.7K branded searches, 40.6% of all searches for the seven we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Alcohol-free drink brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/alcohol-free-drink-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/alcohol-free-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.