---
title: "Airsoft brands: Which are searched most?"
description: "Compare the airsoft brands people search for. Share of Search among Tokyo Marui, Elite Force, Specna Arms, Lancer Tactical, CYMA, G&G, Krytac and Umarex, the airsoft brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/airsoft-brands"
publisher: "Brandwave"
---

# Airsoft brands: Which are searched most?

Compare the airsoft brands people search for. Share of Search among Tokyo Marui, Elite Force, Specna Arms, Lancer Tactical, CYMA, G&G, Krytac and Umarex, the airsoft brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Airsoft brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tokyo Marui, 87.8%

## Which brand is most popular in search among airsoft brands worldwide?

- In September 2026, Tokyo Marui was the most searched among airsoft brands worldwide, with an estimated 674K branded searches, 87.8% of all searches for the eight we track.
- Elite Force is in 2nd place, 79.9 percentage points behind at 7.9%.
- Across the 12 months ending September 2026, Tokyo Marui’s share of searches among airsoft brands worldwide decreased from 94.5% to 87.8%.
- Across the 12 months ending September 2026, Elite Force’s share of searches among airsoft brands worldwide increased from 1.4% to 7.9%.
- Across the 12 months ending September 2026, Tokyo Marui’s share of searches among airsoft brands worldwide peaked at 94.5% in October 2025 and was lowest at 62% in July 2026.
- Across the 12 months ending September 2026, Elite Force’s share of searches among airsoft brands worldwide peaked at 33.9% in July 2026 and was lowest at 1.4% in March 2026.
- Across the 12 months ending September 2026, Lancer Tactical’s share of searches among airsoft brands worldwide peaked at 3.7% in February 2026 and was lowest at 1.9% in September 2026.
- Across the 12 months ending September 2026, Elite Force rose from 4th to 2nd among airsoft brands worldwide.
- Across the 12 months ending September 2026, Lancer Tactical fell from 2nd to 4th among airsoft brands worldwide.
- Across the 12 months ending September 2026, Specna Arms, CYMA, G&G, Krytac and Umarex held steady: their share of searches among airsoft brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tokyo Marui vs Elite Force: compare search popularity](/demand/global-en/compare/elite-force-vs-tokyo-marui): 87.8% against 7.9% Share of Search.
- [Tokyo Marui vs Specna Arms: compare search popularity](/demand/global-en/compare/specna-arms-vs-tokyo-marui): 87.8% against 2.4% Share of Search.
- [Elite Force vs Specna Arms: compare search popularity](/demand/global-en/compare/elite-force-vs-specna-arms): 7.9% against 2.4% Share of Search.

## How did search popularity change for airsoft brands worldwide in September 2026?

- In September 2026, Specna Arms overtook Lancer Tactical to rank 3rd among airsoft brands worldwide, with 2.4% of the searches.
- In September 2026, Tokyo Marui gained share of searches among airsoft brands worldwide, from 74.2% to 87.8%.
- In September 2026, Elite Force lost share of searches among airsoft brands worldwide, from 22.1% to 7.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tokyo Marui | 87.8% | 674K | 0.0% | Tokyo Marui |
| 2 | Elite Force | 7.9% | 60.5K | -69.9% | Elite Force |
| 3 | Specna Arms | 2.4% | 18.1K | +22.3% | Specna Arms |
| 4 | Lancer Tactical | 1.9% | 14.8K | -18.2% | Lancer Tactical |
| — | CYMA | — | — | — | CYMA |
| — | G&G | — | — | — | G&G |
| — | Krytac | — | — | — | Krytac |
| — | Umarex | — | — | — | Umarex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tokyo Marui | 674K | 94.5% | 1 |
| Oct 2025 | Lancer Tactical | 14.8K | 2.1% | 2 |
| Oct 2025 | Specna Arms | 14.8K | 2.1% | 3 |
| Oct 2025 | Elite Force | 9.9K | 1.4% | 4 |
| Oct 2025 | CYMA | — | — | — |
| Oct 2025 | G&G | — | — | — |
| Oct 2025 | Krytac | — | — | — |
| Oct 2025 | Umarex | — | — | — |
| Nov 2025 | Tokyo Marui | 674K | 94.5% | 1 |
| Nov 2025 | Lancer Tactical | 14.8K | 2.1% | 2 |
| Nov 2025 | Specna Arms | 14.8K | 2.1% | 3 |
| Nov 2025 | Elite Force | 9.9K | 1.4% | 4 |
| Nov 2025 | CYMA | — | — | — |
| Nov 2025 | G&G | — | — | — |
| Nov 2025 | Krytac | — | — | — |
| Nov 2025 | Umarex | — | — | — |
| Dec 2025 | Tokyo Marui | 674K | 94% | 1 |
| Dec 2025 | Lancer Tactical | 18.1K | 2.5% | 2 |
| Dec 2025 | Specna Arms | 14.8K | 2.1% | 3 |
| Dec 2025 | Elite Force | 9.9K | 1.4% | 4 |
| Dec 2025 | CYMA | — | — | — |
| Dec 2025 | G&G | — | — | — |
| Dec 2025 | Krytac | — | — | — |
| Dec 2025 | Umarex | — | — | — |
| Jan 2026 | Tokyo Marui | 674K | 94% | 1 |
| Jan 2026 | Lancer Tactical | 18.1K | 2.5% | 2 |
| Jan 2026 | Specna Arms | 14.8K | 2.1% | 3 |
| Jan 2026 | Elite Force | 9.9K | 1.4% | 4 |
| Jan 2026 | CYMA | — | — | — |
| Jan 2026 | G&G | — | — | — |
| Jan 2026 | Krytac | — | — | — |
| Jan 2026 | Umarex | — | — | — |
| Feb 2026 | Tokyo Marui | 551K | 92.2% | 1 |
| Feb 2026 | Lancer Tactical | 22.2K | 3.7% | 2 |
| Feb 2026 | Specna Arms | 14.8K | 2.5% | 3 |
| Feb 2026 | Elite Force | 9.9K | 1.7% | 4 |
| Feb 2026 | CYMA | — | — | — |
| Feb 2026 | G&G | — | — | — |
| Feb 2026 | Krytac | — | — | — |
| Feb 2026 | Umarex | — | — | — |
| Mar 2026 | Tokyo Marui | 674K | 93.1% | 1 |
| Mar 2026 | Lancer Tactical | 22.2K | 3.1% | 2 |
| Mar 2026 | Specna Arms | 18.1K | 2.5% | 3 |
| Mar 2026 | Elite Force | 9.9K | 1.4% | 4 |
| Mar 2026 | CYMA | — | — | — |
| Mar 2026 | G&G | — | — | — |
| Mar 2026 | Krytac | — | — | — |
| Mar 2026 | Umarex | — | — | — |
| Apr 2026 | Tokyo Marui | 674K | 93.6% | 1 |
| Apr 2026 | Lancer Tactical | 18.1K | 2.5% | 2 |
| Apr 2026 | Specna Arms | 18.1K | 2.5% | 3 |
| Apr 2026 | Elite Force | 9.9K | 1.4% | 4 |
| Apr 2026 | CYMA | — | — | — |
| Apr 2026 | G&G | — | — | — |
| Apr 2026 | Krytac | — | — | — |
| Apr 2026 | Umarex | — | — | — |
| May 2026 | Tokyo Marui | 674K | 94% | 1 |
| May 2026 | Lancer Tactical | 18.1K | 2.5% | 2 |
| May 2026 | Specna Arms | 14.8K | 2.1% | 3 |
| May 2026 | Elite Force | 9.9K | 1.4% | 4 |
| May 2026 | CYMA | — | — | — |
| May 2026 | G&G | — | — | — |
| May 2026 | Krytac | — | — | — |
| May 2026 | Umarex | — | — | — |
| Jun 2026 | Tokyo Marui | 674K | 94.5% | 1 |
| Jun 2026 | Lancer Tactical | 14.8K | 2.1% | 2 |
| Jun 2026 | Specna Arms | 14.8K | 2.1% | 3 |
| Jun 2026 | Elite Force | 9.9K | 1.4% | 4 |
| Jun 2026 | CYMA | — | — | — |
| Jun 2026 | G&G | — | — | — |
| Jun 2026 | Krytac | — | — | — |
| Jun 2026 | Umarex | — | — | — |
| Jul 2026 | Tokyo Marui | 551K | 62% | 1 |
| Jul 2026 | Elite Force | 301K | 33.9% | 2 |
| Jul 2026 | Lancer Tactical | 22.2K | 2.5% | 3 |
| Jul 2026 | Specna Arms | 14.8K | 1.7% | 4 |
| Jul 2026 | CYMA | — | — | — |
| Jul 2026 | G&G | — | — | — |
| Jul 2026 | Krytac | — | — | — |
| Jul 2026 | Umarex | — | — | — |
| Aug 2026 | Tokyo Marui | 674K | 74.2% | 1 |
| Aug 2026 | Elite Force | 201K | 22.1% | 2 |
| Aug 2026 | Lancer Tactical | 18.1K | 2% | 3 |
| Aug 2026 | Specna Arms | 14.8K | 1.6% | 4 |
| Aug 2026 | CYMA | — | — | — |
| Aug 2026 | G&G | — | — | — |
| Aug 2026 | Krytac | — | — | — |
| Aug 2026 | Umarex | — | — | — |
| Sep 2026 | Tokyo Marui | 674K | 87.8% | 1 |
| Sep 2026 | Elite Force | 60.5K | 7.9% | 2 |
| Sep 2026 | Specna Arms | 18.1K | 2.4% | 3 |
| Sep 2026 | Lancer Tactical | 14.8K | 1.9% | 4 |
| Sep 2026 | CYMA | — | — | — |
| Sep 2026 | G&G | — | — | — |
| Sep 2026 | Krytac | — | — | — |
| Sep 2026 | Umarex | — | — | — |

## What is being compared

- **CYMA**: Measured on the search term “cyma airsoft”.
- **Elite Force**: Measured on the search terms “elite force” and “elite force airsoft”, summed into one figure.
- **G&G**: Measured on the search term “g and g airsoft”.
- **Krytac**: Measured on the search term “krytac”.
- **Lancer Tactical**: Measured on the search terms “lancer tactical” and “lancertactical”, summed into one figure.
- **Specna Arms**: Measured on the search term “specna arms”.
- **Tokyo Marui**: Measured on the search terms “tokyo marui”, “tokyo marui airsoft” and “tokyomarui”, summed into one figure.
- **Umarex**: Measured on the search term “umarex”.

- [CYMA](/demand/global-en/brands/cyma-airsoft)
- [Elite Force](/demand/global-en/brands/elite-force)
- [G&G](/demand/global-en/brands/g-and-g)
- [Krytac](/demand/global-en/brands/krytac)
- [Lancer Tactical](/demand/global-en/brands/lancer-tactical)
- [Specna Arms](/demand/global-en/brands/specna-arms)
- [Tokyo Marui](/demand/global-en/brands/tokyo-marui)
- [Umarex](/demand/global-en/brands/umarex)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among airsoft brands worldwide?

In September 2026, Tokyo Marui was the most searched among airsoft brands worldwide, with an estimated 674K branded searches, 87.8% of all searches for the eight we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Airsoft brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/airsoft-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/airsoft-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.