--- title: "Airport lounge access programs: Which are searched most?" description: "Compare the membership programs travellers use to get into airport lounges. Share of Search among Priority Pass, LoungeKey and DragonPass, the airport lounge access programs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/airport-lounge-access-programs" publisher: "Brandwave" --- # Airport lounge access programs: Which are searched most? Compare the membership programs travellers use to get into airport lounges. Share of Search among Priority Pass, LoungeKey and DragonPass, the airport lounge access programs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Airport lounge access programs - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Priority Pass, 74.5% ## Which brand is most popular in search among airport lounge access programs worldwide? - In September 2026, Priority Pass was the most searched among airport lounge access programs worldwide, with an estimated 368K branded searches, 74.5% of all searches for the three we track. - LoungeKey is in 2nd place, 59 percentage points behind at 15.5%. - Across the 12 months ending September 2026, Priority Pass’ share of searches among airport lounge access programs worldwide increased from 70.5% to 74.5%. - Across the 12 months ending September 2026, LoungeKey’s share of searches among airport lounge access programs worldwide decreased from 17.9% to 15.5%. - Across the 12 months ending September 2026, DragonPass’ share of searches among airport lounge access programs worldwide decreased from 11.6% to 10%. - Across the 12 months ending September 2026, Priority Pass’ share of searches among airport lounge access programs worldwide peaked at 75.2% in January 2026 and was lowest at 70.5% in October 2025. - Across the 12 months ending September 2026, LoungeKey’s share of searches among airport lounge access programs worldwide peaked at 17.9% in October 2025 and was lowest at 14.6% in January 2026. - Across the 12 months ending September 2026, DragonPass’ share of searches among airport lounge access programs worldwide peaked at 12% in March 2026 and was lowest at 10% in February 2026. ## Top airport lounge access programs in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Priority Pass appeared every time. LoungeKey, which ranked second in searches, was not mentioned at all. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Priority Pass | 3 of 3 | 1 of 1 | 4 of 4 | | LoungeKey | 0 of 3 | 0 of 1 | 0 of 4 | | DragonPass | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about airport lounge access programs - Asked ChatGPT "How can I get access to airport lounges?": 1. Priority Pass - Asked ChatGPT "What are the best airport lounge membership programs?": 1. Priority Pass - Asked ChatGPT "What's the cheapest way to get airport lounge access when I travel?": 1. Priority Pass - Searched Google, AI Overview "airport lounge access": 1. Priority Pass Not named in any answer: LoungeKey and DragonPass. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## Compare search popularity between leading brands - [Priority Pass vs LoungeKey: compare search popularity](/demand/global-en/compare/loungekey-vs-priority-pass): 74.5% against 15.5% Share of Search. - [Priority Pass vs DragonPass: compare search popularity](/demand/global-en/compare/dragonpass-vs-priority-pass): 74.5% against 10% Share of Search. - [LoungeKey vs DragonPass: compare search popularity](/demand/global-en/compare/dragonpass-vs-loungekey): 15.5% against 10% Share of Search. ## How did search popularity change for airport lounge access programs worldwide in September 2026? - In September 2026, Priority Pass gained share of searches among airport lounge access programs worldwide, from 71.3% to 74.5%. - In September 2026, DragonPass lost share of searches among airport lounge access programs worldwide, from 11.7% to 10%. - In September 2026, LoungeKey lost share of searches among airport lounge access programs worldwide, from 17% to 15.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Priority Pass | 74.5% | 368K | 0.0% | Collinson | | 2 | LoungeKey | 15.5% | 76.6K | -12.6% | Collinson | | 3 | DragonPass | 10% | 49.5K | -18.2% | DragonPass | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Priority Pass | 368K | 70.5% | 1 | | Oct 2025 | LoungeKey | 93.6K | 17.9% | 2 | | Oct 2025 | DragonPass | 60.5K | 11.6% | 3 | | Nov 2025 | Priority Pass | 368K | 71.3% | 1 | | Nov 2025 | LoungeKey | 87.6K | 17% | 2 | | Nov 2025 | DragonPass | 60.5K | 11.7% | 3 | | Dec 2025 | Priority Pass | 368K | 71.3% | 1 | | Dec 2025 | LoungeKey | 87.6K | 17% | 2 | | Dec 2025 | DragonPass | 60.5K | 11.7% | 3 | | Jan 2026 | Priority Pass | 450K | 75.2% | 1 | | Jan 2026 | LoungeKey | 87.6K | 14.6% | 2 | | Jan 2026 | DragonPass | 60.5K | 10.1% | 3 | | Feb 2026 | Priority Pass | 368K | 74.5% | 1 | | Feb 2026 | LoungeKey | 76.6K | 15.5% | 2 | | Feb 2026 | DragonPass | 49.5K | 10% | 3 | | Mar 2026 | Priority Pass | 368K | 72.9% | 1 | | Mar 2026 | LoungeKey | 76.6K | 15.2% | 2 | | Mar 2026 | DragonPass | 60.5K | 12% | 3 | | Apr 2026 | Priority Pass | 368K | 72.9% | 1 | | Apr 2026 | LoungeKey | 76.6K | 15.2% | 2 | | Apr 2026 | DragonPass | 60.5K | 12% | 3 | | May 2026 | Priority Pass | 368K | 71.3% | 1 | | May 2026 | LoungeKey | 87.6K | 17% | 2 | | May 2026 | DragonPass | 60.5K | 11.7% | 3 | | Jun 2026 | Priority Pass | 368K | 71.3% | 1 | | Jun 2026 | LoungeKey | 87.6K | 17% | 2 | | Jun 2026 | DragonPass | 60.5K | 11.7% | 3 | | Jul 2026 | Priority Pass | 368K | 71.3% | 1 | | Jul 2026 | LoungeKey | 87.6K | 17% | 2 | | Jul 2026 | DragonPass | 60.5K | 11.7% | 3 | | Aug 2026 | Priority Pass | 368K | 71.3% | 1 | | Aug 2026 | LoungeKey | 87.6K | 17% | 2 | | Aug 2026 | DragonPass | 60.5K | 11.7% | 3 | | Sep 2026 | Priority Pass | 368K | 74.5% | 1 | | Sep 2026 | LoungeKey | 76.6K | 15.5% | 2 | | Sep 2026 | DragonPass | 49.5K | 10% | 3 | ## What is being compared - **DragonPass**: Measured on the search terms “dragon pass” and “dragonpass”, summed into one figure. - **LoungeKey**: Measured on the search terms “lounge key” and “loungekey”, summed into one figure. - **Priority Pass**: Measured on the search term “priority pass”. - [DragonPass](/demand/global-en/brands/dragonpass) - [LoungeKey](/demand/global-en/brands/loungekey) - [Priority Pass](/demand/global-en/brands/priority-pass) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among airport lounge access programs worldwide? In September 2026, Priority Pass was the most searched among airport lounge access programs worldwide, with an estimated 368K branded searches, 74.5% of all searches for the three we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Airport lounge access programs: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/airport-lounge-access-programs This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/airport-lounge-access-programs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.