---
title: "Airbrush brands: Which are searched most?"
description: "Compare the airbrush brands people buy. Share of Search among Iwata, Harder and Steenbeck, Sparmax, Badger Maps and Paasche, the airbrush brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/airbrush-brands"
publisher: "Brandwave"
---

# Airbrush brands: Which are searched most?

Compare the airbrush brands people buy. Share of Search among Iwata, Harder and Steenbeck, Sparmax, Badger Maps and Paasche, the airbrush brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Airbrush brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Iwata, 58.4%

## Which brand is most popular in search among airbrush brands worldwide?

- In August 2026, Iwata was the most searched among airbrush brands worldwide, with an estimated 33.1K branded searches and 58.4% estimated Share of Search within this set.
- Harder and Steenbeck is in 2nd place, 40.9 percentage points behind at 17.5% Share of Search.
- Across the 11 months ending August 2026, Iwata’s estimated Share of Search among airbrush brands worldwide increased from 57.2% to 58.4%.
- Across the 11 months ending August 2026, Harder and Steenbeck’s estimated Share of Search among airbrush brands worldwide increased from 14% to 17.5%.
- Across the 11 months ending August 2026, Sparmax’s estimated Share of Search among airbrush brands worldwide decreased from 14% to 11.6%.
- Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among airbrush brands worldwide decreased from 11.6% to 9.7%.
- Across the 11 months ending August 2026, Iwata’s estimated Share of Search among airbrush brands worldwide peaked at 64.7% in May 2026 and was lowest at 54.9% in March 2026.
- Across the 11 months ending August 2026, Harder and Steenbeck’s estimated Share of Search among airbrush brands worldwide peaked at 20.3% in December 2025 and was lowest at 10.5% in May 2026.
- Across the 11 months ending August 2026, Sparmax’s estimated Share of Search among airbrush brands worldwide peaked at 16.4% in March 2026 and was lowest at 11.1% in December 2025.
- Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among airbrush brands worldwide peaked at 11.6% in October 2025 and was lowest at 8.8% in May 2026.
- Across the 11 months ending August 2026, Paasche’s estimated Share of Search among airbrush brands worldwide peaked at 4.2% in February 2026 and was lowest at 2.8% in August 2026.
- Across the 11 months ending August 2026, Paasche held steady: its estimated Share of Search among airbrush brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Iwata vs Harder and Steenbeck: compare search popularity](/demand/global-en/compare/harder-and-steenbeck-vs-iwata): 58.4% against 17.5% Share of Search.
- [Iwata vs Sparmax: compare search popularity](/demand/global-en/compare/iwata-vs-sparmax): 58.4% against 11.6% Share of Search.
- [Iwata vs Badger Maps: compare search popularity](/demand/global-en/compare/badger-maps-vs-iwata): 58.4% against 9.7% Share of Search.
- [Iwata vs Paasche: compare search popularity](/demand/global-en/compare/iwata-vs-paasche): 58.4% against 2.8% Share of Search.
- [Harder and Steenbeck vs Sparmax: compare search popularity](/demand/global-en/compare/harder-and-steenbeck-vs-sparmax): 17.5% against 11.6% Share of Search.
- [Harder and Steenbeck vs Badger Maps: compare search popularity](/demand/global-en/compare/badger-maps-vs-harder-and-steenbeck): 17.5% against 9.7% Share of Search.
- [Harder and Steenbeck vs Paasche: compare search popularity](/demand/global-en/compare/harder-and-steenbeck-vs-paasche): 17.5% against 2.8% Share of Search.
- [Sparmax vs Badger Maps: compare search popularity](/demand/global-en/compare/badger-maps-vs-sparmax): 11.6% against 9.7% Share of Search.
- [Sparmax vs Paasche: compare search popularity](/demand/global-en/compare/paasche-vs-sparmax): 11.6% against 2.8% Share of Search.
- [Badger Maps vs Paasche: compare search popularity](/demand/global-en/compare/badger-maps-vs-paasche): 9.7% against 2.8% Share of Search.

## How did search popularity change for airbrush brands worldwide in August 2026?

- In August 2026, Harder and Steenbeck gained estimated Share of Search among airbrush brands worldwide, from 14.8% to 17.5%.
- In August 2026, Iwata lost estimated Share of Search among airbrush brands worldwide, from 60.3% to 58.4%.
- Sparmax’s estimated Share of Search among airbrush brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.6% in August 2026.
- Estimated monthly branded searches for Badger Maps worldwide fell 17.9% over 11 measured months, from 6.7K to 5.5K in August 2026.
- Estimated monthly branded searches for Paasche worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Iwata | 58.4% | 33.1K | 0.0% | Iwata |
| 2 | Harder and Steenbeck | 17.5% | 9.9K | +22.2% | Harder and Steenbeck |
| 3 | Sparmax | 11.6% | 6.6K | 0.0% | Sparmax |
| 4 | Badger Maps | 9.7% | 5.5K | +0.5% | Badger Maps |
| 5 | Paasche | 2.8% | 1.6K | 0.0% | Paasche |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Iwata | 33.1K | 57.2% | 1 |
| Oct 2025 | Harder and Steenbeck | 8.1K | 14% | 2 |
| Oct 2025 | Sparmax | 8.1K | 14% | 3 |
| Oct 2025 | Badger Maps | 6.7K | 11.6% | 4 |
| Oct 2025 | Paasche | 1.9K | 3.3% | 5 |
| Nov 2025 | Iwata | 33.1K | 56.1% | 1 |
| Nov 2025 | Harder and Steenbeck | 9.9K | 16.8% | 2 |
| Nov 2025 | Sparmax | 8.1K | 13.7% | 3 |
| Nov 2025 | Badger Maps | 5.5K | 9.3% | 4 |
| Nov 2025 | Paasche | 2.4K | 4.1% | 5 |
| Dec 2025 | Iwata | 33.1K | 55.5% | 1 |
| Dec 2025 | Harder and Steenbeck | 12.1K | 20.3% | 2 |
| Dec 2025 | Sparmax | 6.6K | 11.1% | 3 |
| Dec 2025 | Badger Maps | 5.5K | 9.2% | 4 |
| Dec 2025 | Paasche | 2.4K | 4% | 5 |
| Jan 2026 | Iwata | 40.5K | 58% | 1 |
| Jan 2026 | Harder and Steenbeck | 12.1K | 17.3% | 2 |
| Jan 2026 | Sparmax | 8.1K | 11.6% | 3 |
| Jan 2026 | Badger Maps | 6.7K | 9.6% | 4 |
| Jan 2026 | Paasche | 2.4K | 3.4% | 5 |
| Feb 2026 | Iwata | 33.1K | 57.8% | 1 |
| Feb 2026 | Harder and Steenbeck | 8.1K | 14.2% | 2 |
| Feb 2026 | Sparmax | 8.1K | 14.2% | 3 |
| Feb 2026 | Badger Maps | 5.5K | 9.7% | 4 |
| Feb 2026 | Paasche | 2.4K | 4.2% | 5 |
| Mar 2026 | Iwata | 33.1K | 54.9% | 1 |
| Mar 2026 | Sparmax | 9.9K | 16.4% | 2 |
| Mar 2026 | Harder and Steenbeck | 8.1K | 13.4% | 3 |
| Mar 2026 | Badger Maps | 6.8K | 11.2% | 4 |
| Mar 2026 | Paasche | 2.4K | 4% | 5 |
| Apr 2026 | Iwata | 40.5K | 61.5% | 1 |
| Apr 2026 | Harder and Steenbeck | 8.1K | 12.3% | 2 |
| Apr 2026 | Sparmax | 8.1K | 12.3% | 3 |
| Apr 2026 | Badger Maps | 6.7K | 10.2% | 4 |
| Apr 2026 | Paasche | 2.4K | 3.6% | 5 |
| May 2026 | Iwata | 40.5K | 64.7% | 1 |
| May 2026 | Sparmax | 8.1K | 12.9% | 2 |
| May 2026 | Harder and Steenbeck | 6.6K | 10.5% | 3 |
| May 2026 | Badger Maps | 5.5K | 8.8% | 4 |
| May 2026 | Paasche | 1.9K | 3% | 5 |
| Jun 2026 | Iwata | 33.1K | 61.7% | 1 |
| Jun 2026 | Harder and Steenbeck | 6.6K | 12.3% | 2 |
| Jun 2026 | Sparmax | 6.6K | 12.3% | 3 |
| Jun 2026 | Badger Maps | 5.5K | 10.2% | 4 |
| Jun 2026 | Paasche | 1.9K | 3.5% | 5 |
| Jul 2026 | Iwata | 33.1K | 60.3% | 1 |
| Jul 2026 | Harder and Steenbeck | 8.1K | 14.8% | 2 |
| Jul 2026 | Sparmax | 6.6K | 12% | 3 |
| Jul 2026 | Badger Maps | 5.5K | 10% | 4 |
| Jul 2026 | Paasche | 1.6K | 2.9% | 5 |
| Aug 2026 | Iwata | 33.1K | 58.4% | 1 |
| Aug 2026 | Harder and Steenbeck | 9.9K | 17.5% | 2 |
| Aug 2026 | Sparmax | 6.6K | 11.6% | 3 |
| Aug 2026 | Badger Maps | 5.5K | 9.7% | 4 |
| Aug 2026 | Paasche | 1.6K | 2.8% | 5 |
| Sep 2026 | Badger Maps | — | — | — |
| Sep 2026 | Harder and Steenbeck | — | — | — |
| Sep 2026 | Iwata | — | — | — |
| Sep 2026 | Paasche | — | — | — |
| Sep 2026 | Sparmax | — | — | — |

## What is being compared

- **Badger Maps**: Measured on the search terms “badger maps”, “badger maps app”, “badger maps field sales”, “badger maps sales route planner”, “badgermapping com” and “badgermaps”, summed into one figure.
- **Harder and Steenbeck**: Measured on the search term “harder and steenbeck”.
- **Iwata**: Measured on the search term “iwata”.
- **Paasche**: Measured on the search term “paasche”.
- **Sparmax**: Measured on the search term “sparmax”.

- [Badger Maps](/demand/global-en/brands/badger-maps)
- [Harder and Steenbeck](/demand/global-en/brands/harder-and-steenbeck)
- [Iwata](/demand/global-en/brands/iwata)
- [Paasche](/demand/global-en/brands/paasche)
- [Sparmax](/demand/global-en/brands/sparmax)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among airbrush brands worldwide?

In August 2026, Iwata was the most searched among airbrush brands worldwide, with an estimated 33.1K branded searches and 58.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Airbrush brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/airbrush-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/airbrush-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.