--- title: "Air purifier brands: Which brands are most popular in search?" description: "Compare brands that offer air purifiers for homes. Share of Search among IQAir, Coway, Levoit, Blueair and AirDoctor, the air purifier brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/air-purifier-brands" publisher: "Brandwave" --- # Air purifier brands: Which brands are most popular in search? Compare brands that offer air purifiers for homes. Share of Search among IQAir, Coway, Levoit, Blueair and AirDoctor, the air purifier brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Air purifier brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: IQAir, 37.4% ## Which brand is most popular in search among air purifier brands worldwide? - In August 2026, IQAir was the most searched among air purifier brands worldwide, with an estimated 379K branded searches and 37.4% estimated Share of Search within this set. - Coway is in 2nd place, 12.4 percentage points behind at 25% Share of Search. - Across the 11 months ending August 2026, IQAir’s estimated Share of Search among air purifier brands worldwide increased from 14.9% to 37.4%. - Across the 11 months ending August 2026, Coway’s estimated Share of Search among air purifier brands worldwide decreased from 38.7% to 25%. - Across the 11 months ending August 2026, Levoit’s estimated Share of Search among air purifier brands worldwide decreased from 27% to 23.9%. - Across the 11 months ending August 2026, Blueair’s estimated Share of Search among air purifier brands worldwide decreased from 17.4% to 12.1%. - Across the 11 months ending August 2026, IQAir’s estimated Share of Search among air purifier brands worldwide peaked at 42.8% in December 2025 and was lowest at 9.7% in June 2026. - Across the 11 months ending August 2026, Coway’s estimated Share of Search among air purifier brands worldwide peaked at 38.7% in October 2025 and was lowest at 24.3% in December 2025. - Across the 11 months ending August 2026, Levoit’s estimated Share of Search among air purifier brands worldwide peaked at 33.8% in June 2026 and was lowest at 18.9% in November 2025. - Across the 11 months ending August 2026, Blueair’s estimated Share of Search among air purifier brands worldwide peaked at 18.1% in June 2026 and was lowest at 11.5% in December 2025. - Across the 11 months ending August 2026, AirDoctor’s estimated Share of Search among air purifier brands worldwide peaked at 3.1% in May 2026 and was lowest at 1.4% in December 2025. - Across the 11 months ending August 2026, IQAir rose from 4th to 1st among air purifier brands worldwide. - Across the 11 months ending August 2026, Coway fell from 1st to 2nd among air purifier brands worldwide. - Across the 11 months ending August 2026, Levoit fell from 2nd to 3rd among air purifier brands worldwide. - Across the 11 months ending August 2026, Blueair fell from 3rd to 4th among air purifier brands worldwide. - Across the 11 months ending August 2026, AirDoctor held steady: its estimated Share of Search among air purifier brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [IQAir vs Coway: compare search popularity](/demand/global-en/compare/coway-vs-iqair): 37.4% against 25% Share of Search. - [IQAir vs Levoit: compare search popularity](/demand/global-en/compare/iqair-vs-levoit): 37.4% against 23.9% Share of Search. - [IQAir vs Blueair: compare search popularity](/demand/global-en/compare/blueair-vs-iqair): 37.4% against 12.1% Share of Search. - [Coway vs Levoit: compare search popularity](/demand/global-en/compare/coway-vs-levoit): 25% against 23.9% Share of Search. - [Coway vs Blueair: compare search popularity](/demand/global-en/compare/blueair-vs-coway): 25% against 12.1% Share of Search. - [Levoit vs Blueair: compare search popularity](/demand/global-en/compare/blueair-vs-levoit): 23.9% against 12.1% Share of Search. ## How did search popularity change for air purifier brands worldwide in August 2026? - In August 2026, IQAir overtook Levoit to take the highest estimated Share of Search among air purifier brands worldwide, at 37.4%. - In August 2026, Levoit lost estimated Share of Search among air purifier brands worldwide, from 27.8% to 23.9%. - In August 2026, Coway lost estimated Share of Search among air purifier brands worldwide, from 28.5% to 25%. - In August 2026, Blueair lost estimated Share of Search among air purifier brands worldwide, from 14.6% to 12.1%. - AirDoctor’s estimated Share of Search among air purifier brands worldwide has lost ground for 3 months in a row, from 3.1% to 1.6% in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | IQAir | 37.4% | 379K | +49.3% | IQAir | | 2 | Coway | 25% | 253K | -5.0% | Coway | | 3 | Levoit | 23.9% | 242K | -6.7% | Levoit | | 4 | Blueair | 12.1% | 123K | -10.1% | Blueair | | 5 | AirDoctor | 1.6% | 15.7K | -12.9% | AirDoctor | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coway | 248K | 38.7% | 1 | | Oct 2025 | Levoit | 173K | 27% | 2 | | Oct 2025 | Blueair | 111K | 17.4% | 3 | | Oct 2025 | IQAir | 95.2K | 14.9% | 4 | | Oct 2025 | AirDoctor | 12.6K | 2% | 5 | | Nov 2025 | IQAir | 375K | 33.5% | 1 | | Nov 2025 | Coway | 341K | 30.4% | 2 | | Nov 2025 | Levoit | 212K | 18.9% | 3 | | Nov 2025 | Blueair | 166K | 14.9% | 4 | | Nov 2025 | AirDoctor | 25K | 2.2% | 5 | | Dec 2025 | IQAir | 456K | 42.8% | 1 | | Dec 2025 | Coway | 259K | 24.3% | 2 | | Dec 2025 | Levoit | 212K | 19.9% | 3 | | Dec 2025 | Blueair | 123K | 11.5% | 4 | | Dec 2025 | AirDoctor | 14.9K | 1.4% | 5 | | Jan 2026 | Coway | 248K | 31.3% | 1 | | Jan 2026 | Levoit | 212K | 26.8% | 2 | | Jan 2026 | IQAir | 207K | 26.2% | 3 | | Jan 2026 | Blueair | 112K | 14.2% | 4 | | Jan 2026 | AirDoctor | 11.9K | 1.5% | 5 | | Feb 2026 | Coway | 203K | 30.5% | 1 | | Feb 2026 | Levoit | 199K | 29.9% | 2 | | Feb 2026 | IQAir | 141K | 21.2% | 3 | | Feb 2026 | Blueair | 112K | 16.8% | 4 | | Feb 2026 | AirDoctor | 10.3K | 1.6% | 5 | | Mar 2026 | Coway | 237K | 34.9% | 1 | | Mar 2026 | Levoit | 200K | 29.4% | 2 | | Mar 2026 | IQAir | 117K | 17.2% | 3 | | Mar 2026 | Blueair | 112K | 16.5% | 4 | | Mar 2026 | AirDoctor | 13.7K | 2% | 5 | | Apr 2026 | Coway | 228K | 34.5% | 1 | | Apr 2026 | Levoit | 199K | 30.1% | 2 | | Apr 2026 | IQAir | 116K | 17.6% | 3 | | Apr 2026 | Blueair | 101K | 15.3% | 4 | | Apr 2026 | AirDoctor | 16.6K | 2.5% | 5 | | May 2026 | Coway | 242K | 36.9% | 1 | | May 2026 | Levoit | 213K | 32.5% | 2 | | May 2026 | Blueair | 101K | 15.4% | 3 | | May 2026 | IQAir | 80.1K | 12.2% | 4 | | May 2026 | AirDoctor | 20.3K | 3.1% | 5 | | Jun 2026 | Coway | 242K | 35.8% | 1 | | Jun 2026 | Levoit | 229K | 33.8% | 2 | | Jun 2026 | Blueair | 123K | 18.1% | 3 | | Jun 2026 | IQAir | 65.3K | 9.7% | 4 | | Jun 2026 | AirDoctor | 17.7K | 2.6% | 5 | | Jul 2026 | Coway | 266K | 28.5% | 1 | | Jul 2026 | Levoit | 260K | 27.8% | 2 | | Jul 2026 | IQAir | 254K | 27.2% | 3 | | Jul 2026 | Blueair | 136K | 14.6% | 4 | | Jul 2026 | AirDoctor | 18.1K | 1.9% | 5 | | Aug 2026 | IQAir | 379K | 37.4% | 1 | | Aug 2026 | Coway | 253K | 25% | 2 | | Aug 2026 | Levoit | 242K | 23.9% | 3 | | Aug 2026 | Blueair | 123K | 12.1% | 4 | | Aug 2026 | AirDoctor | 15.7K | 1.6% | 5 | | Sep 2026 | AirDoctor | — | — | — | | Sep 2026 | Blueair | — | — | — | | Sep 2026 | Coway | — | — | — | | Sep 2026 | IQAir | — | — | — | | Sep 2026 | Levoit | — | — | — | ## What is being compared - **AirDoctor**: Measured on the search terms “air doctor air purifier”, “airdoctor 3000”, “airdoctor 5500”, “airdoctor air purifier” and “airdoctorpro com”, summed into one figure. - **Blueair**: Measured on the search terms “blueair”, “blueair air purifier”, “blueair blue pure”, “blueair classic”, “blueair com” and “blueair healthprotect”, summed into one figure. - **Coway**: Measured on the search terms “coway”, “coway air purifier”, “coway airmega” and “coway com”, summed into one figure. - **IQAir**: Measured on the search terms “iqair”, “iqair air purifier”, “iqair atem”, “iqair com” and “iqair healthpro”, summed into one figure. - **Levoit**: Measured on the search terms “air purifier levoit”, “levoit”, “levoit com”, “levoit core” and “levoit vital”, summed into one figure. - [AirDoctor](/demand/global-en/brands/airdoctor) - [Blueair](/demand/global-en/brands/blueair) - [Coway](/demand/global-en/brands/coway) - [IQAir](/demand/global-en/brands/iqair) - [Levoit](/demand/global-en/brands/levoit) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among air purifier brands worldwide? In August 2026, IQAir was the most searched among air purifier brands worldwide, with an estimated 379K branded searches and 37.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Air purifier brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/air-purifier-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/air-purifier-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.