---
title: "Breville vs Philips: Which is searched more?"
description: "Which is more popular in search, Breville or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/air-fryer-brands/compare/breville-vs-philips"
publisher: "Brandwave"
---

# Breville vs Philips: Which is searched more?

Which is more popular in search, Breville or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Breville and Philips
- **Competitive set**: Air fryer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Breville Share of Search**: 4.2%
- **Philips Share of Search**: 25%

## Which is more popular in search, Breville or Philips?

- In September 2026, Philips had more branded searches than Breville among air fryer brands worldwide. Philips was estimated to have 970K branded searches compared to Breville’s 165K, and held a 25% Share of Search versus Breville’s 4.2%.
- Philips was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among air fryer brands worldwide moved from 3.4% to 4.2%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among air fryer brands worldwide moved from 26.1% to 25%, and its estimated monthly branded searches moved from 1M to 970K.

## How did search popularity change for air fryer brands worldwide in September 2026?

- In September 2026, Breville overtook Russell Hobbs to rank 6th among air fryer brands worldwide, with 4.2% estimated Share of Search.
- In September 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 26.9% to 25%.

## Month by month

| Month | Breville estimated searches | Breville Share of Search | Breville rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 3.4% | 7 | 1M | 26.1% | 2 |
| Nov 2025 | 246K | 4.3% | 7 | 1.2M | 21.2% | 2 |
| Dec 2025 | 246K | 4.6% | 7 | 1.3M | 24.7% | 2 |
| Jan 2026 | 165K | 3.6% | 7 | 1M | 22.3% | 2 |
| Feb 2026 | 135K | 3.7% | 7 | 930K | 25.2% | 2 |
| Mar 2026 | 135K | 3.6% | 7 | 894K | 23.7% | 2 |
| Apr 2026 | 135K | 3.9% | 7 | 894K | 25.6% | 2 |
| May 2026 | 135K | 3.9% | 7 | 864K | 25.3% | 2 |
| Jun 2026 | 135K | 3.8% | 8 | 865K | 24.5% | 2 |
| Jul 2026 | 135K | 4% | 7 | 1M | 29.4% | 1 |
| Aug 2026 | 135K | 3.5% | 7 | 1M | 26.9% | 2 |
| Sep 2026 | 165K | 4.2% | 6 | 970K | 25% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Breville**: Measured on the search term “breville barista express”.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips oneblade” and “philips shaver”, summed into one figure.

- [Breville profile](/demand/global-en/brands/breville)
- [Philips profile](/demand/global-en/brands/philips)
- [All air fryer brands worldwide](/demand/global-en/categories/air-fryer-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Breville or Philips?

In September 2026, Philips had more branded searches than Breville among air fryer brands worldwide. Philips was estimated to have 970K branded searches compared to Breville’s 165K, and held a 25% Share of Search versus Breville’s 4.2%.

## Cite this page

Brandwave. "Breville vs Philips: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/air-fryer-brands/compare/breville-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/air-fryer-brands/compare/breville-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.