---
title: "Air fryer brands: Which brands are most popular in search?"
description: "Compare brands that offer air fryers for the home. Share of Search among Ninja, Philips, Instant, COSORI and Dreo, the air fryer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/air-fryer-brands"
publisher: "Brandwave"
---

# Air fryer brands: Which brands are most popular in search?

Compare brands that offer air fryers for the home. Share of Search among Ninja, Philips, Instant, COSORI and Dreo, the air fryer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Air fryer brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ninja, 35.9%

## Which brand is most popular in search among air fryer brands worldwide?

- In August 2026, Ninja was the most searched among air fryer brands worldwide, with an estimated 1.1M branded searches and 35.9% estimated Share of Search within this set.
- Philips is in 2nd place, 1.4 percentage points behind at 34.5% Share of Search.
- Across the 11 months ending August 2026, Instant’s estimated Share of Search among air fryer brands worldwide decreased from 18.3% to 17.7%.
- Across the 11 months ending August 2026, Dreo’s estimated Share of Search among air fryer brands worldwide increased from 1.2% to 2%.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands worldwide peaked at 39.6% in November 2025 and was lowest at 33.5% in July 2026.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands worldwide peaked at 37.8% in July 2026 and was lowest at 29.4% in November 2025.
- Across the 11 months ending August 2026, Instant’s estimated Share of Search among air fryer brands worldwide peaked at 19.4% in November 2025 and was lowest at 16.1% in February 2026.
- Across the 11 months ending August 2026, COSORI’s estimated Share of Search among air fryer brands worldwide peaked at 10.9% in February 2026 and was lowest at 8% in June 2026.
- Across the 11 months ending August 2026, Dreo’s estimated Share of Search among air fryer brands worldwide peaked at 4.8% in June 2026 and was lowest at 1% in November 2025.
- Across the 11 months ending August 2026, Ninja, Philips and COSORI held steady: their estimated Share of Search among air fryer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ninja vs Philips: compare search popularity](/demand/global-en/compare/ninja-kitchen-vs-philips): 35.9% against 34.5% Share of Search.
- [Ninja vs Instant: compare search popularity](/demand/global-en/compare/instant-appliances-vs-ninja-kitchen): 35.9% against 17.7% Share of Search.
- [Ninja vs COSORI: compare search popularity](/demand/global-en/compare/cosori-vs-ninja-kitchen): 35.9% against 9.9% Share of Search.
- [Philips vs Instant: compare search popularity](/demand/global-en/compare/instant-appliances-vs-philips): 34.5% against 17.7% Share of Search.
- [Philips vs COSORI: compare search popularity](/demand/global-en/compare/cosori-vs-philips): 34.5% against 9.9% Share of Search.
- [Instant vs COSORI: compare search popularity](/demand/global-en/compare/cosori-vs-instant-appliances): 17.7% against 9.9% Share of Search.

## How did search popularity change for air fryer brands worldwide in August 2026?

- In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among air fryer brands worldwide, at 35.9%.
- In August 2026, COSORI gained estimated Share of Search among air fryer brands worldwide, from 8.2% to 9.9%.
- In August 2026, Instant gained estimated Share of Search among air fryer brands worldwide, from 16.5% to 17.7%.
- In August 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 37.8% to 34.5%.
- In August 2026, Dreo lost estimated Share of Search among air fryer brands worldwide, from 4% to 2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ninja | 35.9% | 1.1M | +22.3% | SharkNinja |
| 2 | Philips | 34.5% | 1.1M | +4.3% | Philips |
| 3 | Instant | 17.7% | 564K | +22.0% | Instant |
| 4 | COSORI | 9.9% | 316K | +38.6% | COSORI |
| 5 | Dreo | 2% | 62.2K | -44.6% | Dreo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ninja | 1.1M | 35.6% | 1 |
| Oct 2025 | Philips | 1.1M | 35% | 2 |
| Oct 2025 | Instant | 566K | 18.3% | 3 |
| Oct 2025 | COSORI | 303K | 9.8% | 4 |
| Oct 2025 | Dreo | 36.3K | 1.2% | 5 |
| Nov 2025 | Ninja | 1.7M | 39.6% | 1 |
| Nov 2025 | Philips | 1.3M | 29.4% | 2 |
| Nov 2025 | Instant | 844K | 19.4% | 3 |
| Nov 2025 | COSORI | 463K | 10.6% | 4 |
| Nov 2025 | Dreo | 43.9K | 1% | 5 |
| Dec 2025 | Ninja | 1.6M | 38.7% | 1 |
| Dec 2025 | Philips | 1.4M | 33.2% | 2 |
| Dec 2025 | Instant | 691K | 16.6% | 3 |
| Dec 2025 | COSORI | 427K | 10.2% | 4 |
| Dec 2025 | Dreo | 52.3K | 1.3% | 5 |
| Jan 2026 | Ninja | 1.4M | 38.2% | 1 |
| Jan 2026 | Philips | 1.1M | 30.3% | 2 |
| Jan 2026 | Instant | 691K | 19.2% | 3 |
| Jan 2026 | COSORI | 391K | 10.8% | 4 |
| Jan 2026 | Dreo | 53.6K | 1.5% | 5 |
| Feb 2026 | Ninja | 1.1M | 37.9% | 1 |
| Feb 2026 | Philips | 975K | 34% | 2 |
| Feb 2026 | Instant | 462K | 16.1% | 3 |
| Feb 2026 | COSORI | 311K | 10.9% | 4 |
| Feb 2026 | Dreo | 29.4K | 1% | 5 |
| Mar 2026 | Ninja | 1.1M | 36.8% | 1 |
| Mar 2026 | Philips | 957K | 32.5% | 2 |
| Mar 2026 | Instant | 562K | 19.1% | 3 |
| Mar 2026 | COSORI | 308K | 10.5% | 4 |
| Mar 2026 | Dreo | 35K | 1.2% | 5 |
| Apr 2026 | Ninja | 1.1M | 39.5% | 1 |
| Apr 2026 | Philips | 939K | 33.7% | 2 |
| Apr 2026 | Instant | 462K | 16.6% | 3 |
| Apr 2026 | COSORI | 247K | 8.9% | 4 |
| Apr 2026 | Dreo | 35K | 1.3% | 5 |
| May 2026 | Ninja | 966K | 36.7% | 1 |
| May 2026 | Philips | 909K | 34.5% | 2 |
| May 2026 | Instant | 462K | 17.5% | 3 |
| May 2026 | COSORI | 234K | 8.9% | 4 |
| May 2026 | Dreo | 62.2K | 2.4% | 5 |
| Jun 2026 | Ninja | 1.1M | 38.8% | 1 |
| Jun 2026 | Philips | 911K | 32.1% | 2 |
| Jun 2026 | Instant | 462K | 16.3% | 3 |
| Jun 2026 | COSORI | 228K | 8% | 4 |
| Jun 2026 | Dreo | 137K | 4.8% | 5 |
| Jul 2026 | Philips | 1.1M | 37.8% | 1 |
| Jul 2026 | Ninja | 936K | 33.5% | 2 |
| Jul 2026 | Instant | 462K | 16.5% | 3 |
| Jul 2026 | COSORI | 228K | 8.2% | 4 |
| Jul 2026 | Dreo | 112K | 4% | 5 |
| Aug 2026 | Ninja | 1.1M | 35.9% | 1 |
| Aug 2026 | Philips | 1.1M | 34.5% | 2 |
| Aug 2026 | Instant | 564K | 17.7% | 3 |
| Aug 2026 | COSORI | 316K | 9.9% | 4 |
| Aug 2026 | Dreo | 62.2K | 2% | 5 |
| Sep 2026 | COSORI | — | — | — |
| Sep 2026 | Dreo | — | — | — |
| Sep 2026 | Instant | — | — | — |
| Sep 2026 | Ninja | — | — | — |
| Sep 2026 | Philips | — | — | — |

## What is being compared

- **COSORI**: Measured on the search terms “air fryer cosori”, “cosori”, “cosori air fryer” and “cosori com”, summed into one figure.
- **Dreo**: Measured on the search terms “air fryer dreo”, “dreo”, “dreo air fryer” and “dreo com”, summed into one figure.
- **Instant**: Measured on the search terms “air fryer instant”, “instant air fryer”, “instant pot”, “instant vortex” and “instantpot com”, summed into one figure.
- **Ninja**: Measured on the search terms “air fryer ninja”, “ninja air fryer”, “ninja kitchen” and “ninjakitchen com”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.

- [COSORI](/demand/global-en/brands/cosori)
- [Dreo](/demand/global-en/brands/dreo)
- [Instant](/demand/global-en/brands/instant-appliances)
- [Ninja](/demand/global-en/brands/ninja-kitchen)
- [Philips](/demand/global-en/brands/philips)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among air fryer brands worldwide?

In August 2026, Ninja was the most searched among air fryer brands worldwide, with an estimated 1.1M branded searches and 35.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Air fryer brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/air-fryer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/air-fryer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.