---
title: "Pura vs Yankee Candle: Which is searched more?"
description: "Is Pura or Yankee Candle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/air-freshener-brands/compare/pura-vs-yankee-candle"
publisher: "Brandwave"
---

# Pura vs Yankee Candle: Which is searched more?

Is Pura or Yankee Candle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pura and Yankee Candle
- **Competitive set**: Air freshener brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Pura Share of Search**: 1.1%
- **Yankee Candle Share of Search**: 58.7%

## Is Pura or Yankee Candle more popular in search?

- In September 2026, Yankee Candle had more branded searches than Pura among air freshener brands worldwide. Yankee Candle had about 550,000 branded searches, while Pura had 9,900. Yankee Candle made up 58.7% of all air freshener brand searches we track, and Pura accounted for 1.1%.
- Yankee Candle was ahead of Pura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pura’s share of searches among air freshener brands worldwide moved from 0.82% to 1.1%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Yankee Candle’s share of searches among air freshener brands worldwide moved from 68.1% to 58.7%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for air freshener brands worldwide in September 2026?

- In September 2026, Yankee Candle gained share of searches among air freshener brands worldwide, from 55.8% to 58.7%.

## Month by month

| Month | Pura estimated searches | Pura Share of Search | Pura rank | Yankee Candle estimated searches | Yankee Candle Share of Search | Yankee Candle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 0.82% | 4 | 823K | 68.1% | 1 |
| Nov 2025 | 14.8K | 0.92% | 4 | 1.2M | 75.7% | 1 |
| Dec 2025 | 14.8K | 0.81% | 4 | 1.5M | 82.2% | 1 |
| Jan 2026 | 12.1K | 1.3% | 4 | 550K | 60.5% | 1 |
| Feb 2026 | 8.1K | 1.2% | 4 | 368K | 53.7% | 1 |
| Mar 2026 | 8.1K | 1.2% | 5 | 368K | 53.6% | 1 |
| Apr 2026 | 8.1K | 1.3% | 5 | 301K | 48.6% | 1 |
| May 2026 | 9.9K | 1.7% | 4 | 301K | 50.6% | 1 |
| Jun 2026 | 8.1K | 1.4% | 4 | 301K | 50.8% | 1 |
| Jul 2026 | 9.9K | 1.7% | 4 | 301K | 50.5% | 1 |
| Aug 2026 | 9.9K | 1.2% | 4 | 450K | 55.8% | 1 |
| Sep 2026 | 9.9K | 1.1% | 4 | 550K | 58.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pura’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pura**: Measured on the search term “pura scents”.
- **Yankee Candle**: Measured on the search term “yankee candle”.

- [Pura profile](/demand/global-en/brands/pura)
- [Yankee Candle profile](/demand/global-en/brands/yankee-candle)
- [All air freshener brands worldwide](/demand/global-en/categories/air-freshener-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Pura or Yankee Candle more popular in search?

In September 2026, Yankee Candle had more branded searches than Pura among air freshener brands worldwide. Yankee Candle had about 550,000 branded searches, while Pura had 9,900. Yankee Candle made up 58.7% of all air freshener brand searches we track, and Pura accounted for 1.1%.

## Cite this page

Brandwave. "Pura vs Yankee Candle: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/air-freshener-brands/compare/pura-vs-yankee-candle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/air-freshener-brands/compare/pura-vs-yankee-candle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.