---
title: "Air freshener brands: Which brands are most popular in search?"
description: "Compare the air freshener brands people buy. Share of Search among Yankee Candle, Febreze, Air Wick, Glade and Renuzit, the air freshener brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/air-freshener-brands"
publisher: "Brandwave"
---

# Air freshener brands: Which brands are most popular in search?

Compare the air freshener brands people buy. Share of Search among Yankee Candle, Febreze, Air Wick, Glade and Renuzit, the air freshener brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Air freshener brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Yankee Candle, 56.5%

## Which brand is most popular in search among air freshener brands worldwide?

- In August 2026, Yankee Candle was the most searched among air freshener brands worldwide, with an estimated 450K branded searches and 56.5% estimated Share of Search within this set.
- Febreze is in 2nd place, 31.3 percentage points behind at 25.2% Share of Search.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among air freshener brands worldwide decreased from 68.6% to 56.5%.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands worldwide increased from 16.8% to 25.2%.
- Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands worldwide increased from 13.8% to 16.9%.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among air freshener brands worldwide peaked at 82.9% in December 2025 and was lowest at 49.2% in April 2026.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands worldwide peaked at 28.2% in May 2026 and was lowest at 9.1% in December 2025.
- Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands worldwide peaked at 22.1% in April 2026 and was lowest at 7.5% in December 2025.
- Across the 11 months ending August 2026, Glade’s estimated Share of Search among air freshener brands worldwide peaked at 1.4% in July 2026 and was lowest at 0.36% in December 2025.
- Across the 11 months ending August 2026, Glade and Renuzit held steady: their estimated Share of Search among air freshener brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Yankee Candle vs Febreze: compare search popularity](/demand/global-en/compare/febreze-vs-yankee-candle): 56.5% against 25.2% Share of Search.
- [Yankee Candle vs Air Wick: compare search popularity](/demand/global-en/compare/air-wick-vs-yankee-candle): 56.5% against 16.9% Share of Search.
- [Febreze vs Air Wick: compare search popularity](/demand/global-en/compare/air-wick-vs-febreze): 25.2% against 16.9% Share of Search.

## How did search popularity change for air freshener brands worldwide in August 2026?

- In August 2026, Yankee Candle gained estimated Share of Search among air freshener brands worldwide, from 51.3% to 56.5%.
- In August 2026, Febreze lost estimated Share of Search among air freshener brands worldwide, from 28.1% to 25.2%.
- In August 2026, Air Wick lost estimated Share of Search among air freshener brands worldwide, from 18.8% to 16.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yankee Candle | 56.5% | 450K | +49.5% | Yankee Candle |
| 2 | Febreze | 25.2% | 201K | +21.8% | Febreze |
| 3 | Air Wick | 16.9% | 135K | +22.7% | Air Wick |
| 4 | Glade | 1% | 8.1K | 0.0% | Glade |
| 5 | Renuzit | 0.3% | 2.4K | 0.0% | Renuzit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yankee Candle | 823K | 68.6% | 1 |
| Oct 2025 | Febreze | 201K | 16.8% | 2 |
| Oct 2025 | Air Wick | 165K | 13.8% | 3 |
| Oct 2025 | Glade | 8.1K | 0.68% | 4 |
| Oct 2025 | Renuzit | 2.4K | 0.2% | 5 |
| Nov 2025 | Yankee Candle | 1.2M | 76.4% | 1 |
| Nov 2025 | Febreze | 201K | 12.6% | 2 |
| Nov 2025 | Air Wick | 165K | 10.3% | 3 |
| Nov 2025 | Glade | 8.1K | 0.51% | 4 |
| Nov 2025 | Renuzit | 2.4K | 0.15% | 5 |
| Dec 2025 | Yankee Candle | 1.5M | 82.9% | 1 |
| Dec 2025 | Febreze | 165K | 9.1% | 2 |
| Dec 2025 | Air Wick | 135K | 7.5% | 3 |
| Dec 2025 | Glade | 6.6K | 0.36% | 4 |
| Dec 2025 | Renuzit | 2.4K | 0.13% | 5 |
| Jan 2026 | Yankee Candle | 550K | 61.3% | 1 |
| Jan 2026 | Febreze | 201K | 22.4% | 2 |
| Jan 2026 | Air Wick | 135K | 15.1% | 3 |
| Jan 2026 | Glade | 8.1K | 0.9% | 4 |
| Jan 2026 | Renuzit | 2.9K | 0.32% | 5 |
| Feb 2026 | Yankee Candle | 368K | 54.4% | 1 |
| Feb 2026 | Febreze | 165K | 24.4% | 2 |
| Feb 2026 | Air Wick | 135K | 19.9% | 3 |
| Feb 2026 | Glade | 6.6K | 0.97% | 4 |
| Feb 2026 | Renuzit | 2.4K | 0.35% | 5 |
| Mar 2026 | Yankee Candle | 368K | 54.2% | 1 |
| Mar 2026 | Febreze | 165K | 24.3% | 2 |
| Mar 2026 | Air Wick | 135K | 19.9% | 3 |
| Mar 2026 | Glade | 8.1K | 1.2% | 4 |
| Mar 2026 | Renuzit | 2.4K | 0.35% | 5 |
| Apr 2026 | Yankee Candle | 301K | 49.2% | 1 |
| Apr 2026 | Febreze | 165K | 27% | 2 |
| Apr 2026 | Air Wick | 135K | 22.1% | 3 |
| Apr 2026 | Glade | 8.1K | 1.3% | 4 |
| Apr 2026 | Renuzit | 2.4K | 0.39% | 5 |
| May 2026 | Yankee Candle | 301K | 51.5% | 1 |
| May 2026 | Febreze | 165K | 28.2% | 2 |
| May 2026 | Air Wick | 110K | 18.8% | 3 |
| May 2026 | Glade | 6.6K | 1.1% | 4 |
| May 2026 | Renuzit | 2.4K | 0.41% | 5 |
| Jun 2026 | Yankee Candle | 301K | 51.5% | 1 |
| Jun 2026 | Febreze | 165K | 28.2% | 2 |
| Jun 2026 | Air Wick | 110K | 18.8% | 3 |
| Jun 2026 | Glade | 6.6K | 1.1% | 4 |
| Jun 2026 | Renuzit | 2.4K | 0.41% | 5 |
| Jul 2026 | Yankee Candle | 301K | 51.3% | 1 |
| Jul 2026 | Febreze | 165K | 28.1% | 2 |
| Jul 2026 | Air Wick | 110K | 18.8% | 3 |
| Jul 2026 | Glade | 8.1K | 1.4% | 4 |
| Jul 2026 | Renuzit | 2.4K | 0.41% | 5 |
| Aug 2026 | Yankee Candle | 450K | 56.5% | 1 |
| Aug 2026 | Febreze | 201K | 25.2% | 2 |
| Aug 2026 | Air Wick | 135K | 16.9% | 3 |
| Aug 2026 | Glade | 8.1K | 1% | 4 |
| Aug 2026 | Renuzit | 2.4K | 0.3% | 5 |
| Sep 2026 | Air Wick | — | — | — |
| Sep 2026 | Febreze | — | — | — |
| Sep 2026 | Glade | — | — | — |
| Sep 2026 | Renuzit | — | — | — |
| Sep 2026 | Yankee Candle | — | — | — |

## What is being compared

- **Air Wick**: Measured on the search term “air wick”.
- **Febreze**: Measured on the search term “febreze”.
- **Glade**: Measured on the search term “glade spray”.
- **Renuzit**: Measured on the search term “renuzit”.
- **Yankee Candle**: Measured on the search term “yankee candle”.

- [Air Wick](/demand/global-en/brands/air-wick)
- [Febreze](/demand/global-en/brands/febreze)
- [Glade](/demand/global-en/brands/glade)
- [Renuzit](/demand/global-en/brands/renuzit)
- [Yankee Candle](/demand/global-en/brands/yankee-candle)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among air freshener brands worldwide?

In August 2026, Yankee Candle was the most searched among air freshener brands worldwide, with an estimated 450K branded searches and 56.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Air freshener brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/air-freshener-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/air-freshener-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.