--- title: "Power Automate vs Zapier: Which is searched more?" description: "Is Power Automate or Zapier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI workflow builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-workflow-builders/compare/power-automate-vs-zapier" publisher: "Brandwave" --- # Power Automate vs Zapier: Which is searched more? Is Power Automate or Zapier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI workflow builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Power Automate and Zapier - **Competitive set**: AI workflow builders - **Market**: Global - **Month measured**: Sep 2026 - **Power Automate Share of Search**: 28.7% - **Zapier Share of Search**: 21% ## Is Power Automate or Zapier more popular in search? - In September 2026, Power Automate had more branded searches than Zapier among AI workflow builders worldwide. Power Automate had about 752,000 branded searches, while Zapier had 550,000. Power Automate made up 28.7% of all AI workflow builder searches we track, and Zapier accounted for 21%. - The lead changed hands 3 times in the 12 months ending September 2026: Power Automate took it in February 2026, Zapier took it in March 2026, Power Automate took it in April 2026. - Across the 12 months ending September 2026, Power Automate’s share of searches among AI workflow builders worldwide moved from 17% to 28.7%, and its estimated monthly branded searches held steady at 752K. - Across the 12 months ending September 2026, Zapier’s share of searches among AI workflow builders worldwide moved from 18.6% to 21%, and its estimated monthly branded searches moved from 823K to 550K. ## Top AI workflow builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zapier appeared in all five answers. Power Automate was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zapier was listed before Power Automate in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | n8n | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zapier | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Make | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Gumloop | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Power Automate | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lindy | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about AI workflow builders - Asked ChatGPT "Which AI workflow builder should I use?": 1. n8n, 2. Make, 3. Gumloop, 4. Zapier, 5. Lindy - Asked ChatGPT "What are the best AI workflow builders?": 1. n8n, 2. Zapier, 3. Make, 4. Gumloop, 5. Power Automate - Asked ChatGPT "What's the best AI workflow builder for workflow automation?": 1. n8n, 2. Make, 3. Zapier, 4. Power Automate, 5. Gumloop - Searched Google, AI Overview "ai workflow builders": 1. n8n, 2. Gumloop, 3. Zapier - Searched Google, AI Overview "ai automation tool": 1. Zapier, 2. Make, 3. n8n, 4. Lindy, 5. Gumloop Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI workflow builders worldwide in September 2026? - Estimated monthly branded searches for Zapier worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. ## Month by month | Month | Power Automate estimated searches | Power Automate Share of Search | Power Automate rank | Zapier estimated searches | Zapier Share of Search | Zapier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 752K | 17% | 3 | 823K | 18.6% | 2 | | Nov 2025 | 618K | 16.9% | 3 | 673K | 18.4% | 2 | | Dec 2025 | 509K | 17% | 3 | 550K | 18.3% | 2 | | Jan 2026 | 618K | 16.9% | 3 | 673K | 18.5% | 2 | | Feb 2026 | 752K | 22.3% | 2 | 673K | 20% | 3 | | Mar 2026 | 769K | 19.3% | 3 | 823K | 20.7% | 2 | | Apr 2026 | 756K | 22.2% | 2 | 673K | 19.8% | 3 | | May 2026 | 752K | 22.2% | 2 | 673K | 19.9% | 3 | | Jun 2026 | 756K | 25.7% | 2 | 550K | 18.7% | 3 | | Jul 2026 | 752K | 25.7% | 2 | 550K | 18.8% | 3 | | Aug 2026 | 748K | 28.6% | 2 | 550K | 21% | 3 | | Sep 2026 | 752K | 28.7% | 2 | 550K | 21% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Power Automate’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Power Automate**: Measured on the search terms “microsoft power automate”, “power automate” and “powerautomate”, summed into one figure. - **Zapier**: Measured on the search term “zapier”. - [Power Automate profile](/demand/global-en/brands/power-automate) - [Zapier profile](/demand/global-en/brands/zapier) - [All AI workflow builders worldwide](/demand/global-en/categories/ai-workflow-builders): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Power Automate or Zapier more popular in search? In September 2026, Power Automate had more branded searches than Zapier among AI workflow builders worldwide. Power Automate had about 752,000 branded searches, while Zapier had 550,000. Power Automate made up 28.7% of all AI workflow builder searches we track, and Zapier accounted for 21%. ## Cite this page Brandwave. "Power Automate vs Zapier: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ai-workflow-builders/compare/power-automate-vs-zapier This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-workflow-builders/compare/power-automate-vs-zapier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.