--- title: "Framer vs Wix: Which is searched more?" description: "Is Framer or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI website builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-website-builders/compare/framer-vs-wix" publisher: "Brandwave" --- # Framer vs Wix: Which is searched more? Is Framer or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI website builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Framer and Wix - **Competitive set**: AI website builders - **Market**: Global - **Month measured**: Sep 2026 - **Framer Share of Search**: 25.7% - **Wix Share of Search**: 17.8% ## Is Framer or Wix more popular in search? - In September 2026, Framer had more branded searches than Wix among AI website builders worldwide. Framer had about 90,500 branded searches, while Wix had 62,700. Framer made up 25.7% of all AI website builder searches we track, and Wix accounted for 17.8%. - The lead changed hands 5 times in the 12 months ending September 2026: Framer took it in November 2025, Wix took it in December 2025, Framer took it in March 2026, Wix took it in May 2026, Framer took it in September 2026. - Across the 12 months ending September 2026, Framer’s share of searches among AI website builders worldwide moved from 14% to 25.7%, and its estimated monthly branded searches moved from 49.5K to 90.5K. - Across the 12 months ending September 2026, Wix’s share of searches among AI website builders worldwide moved from 15.6% to 17.8%, and its estimated monthly branded searches moved from 55.3K to 62.7K. ## Top AI website builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wix appeared in all five answers. Framer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wix was listed before Framer in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Framer | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Hostinger | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Lovable | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Durable | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | 10Web | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Relume | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dorik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mixo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI website builders - Asked ChatGPT "Which AI website builder should I use?": 1. Wix, 2. Framer, 3. Lovable, 4. Hostinger - Asked ChatGPT "What are the best AI website builders?": 1. Wix, 2. Framer, 3. Lovable, 4. Hostinger - Asked ChatGPT "What's the best AI website builder for a small business?": 1. Wix, 2. Durable, 3. Hostinger - Searched Google, AI Overview "ai website builder": 1. Wix, 2. Framer, 3. 10Web - Searched Google, AI Overview "ai website generator": 1. Wix, 2. Hostinger Not named in any answer: Relume, Dorik and Mixo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for AI website builders worldwide in September 2026? - In September 2026, Framer overtook Wix to rank 2nd among AI website builders worldwide, with 25.7% of the searches. - In September 2026, Wix lost share of searches among AI website builders worldwide, from 26.2% to 17.8%. ## Month by month | Month | Framer estimated searches | Framer Share of Search | Framer rank | Wix estimated searches | Wix Share of Search | Wix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 14% | 4 | 55.3K | 15.6% | 3 | | Nov 2025 | 60.5K | 16.4% | 2 | 58.6K | 15.8% | 4 | | Dec 2025 | 60.5K | 16.7% | 3 | 62.7K | 17.4% | 2 | | Jan 2026 | 74K | 17.5% | 3 | 82.6K | 19.5% | 2 | | Feb 2026 | 90.5K | 19.5% | 3 | 101K | 21.7% | 2 | | Mar 2026 | 135K | 24.3% | 1 | 124K | 22.3% | 2 | | Apr 2026 | 135K | 23.3% | 2 | 124K | 21.3% | 3 | | May 2026 | 110K | 19.7% | 3 | 131K | 23.5% | 2 | | Jun 2026 | 110K | 21.5% | 3 | 143K | 27.9% | 1 | | Jul 2026 | 90.5K | 17.4% | 3 | 143K | 27.6% | 2 | | Aug 2026 | 90.5K | 20.7% | 3 | 115K | 26.2% | 2 | | Sep 2026 | 90.5K | 25.7% | 2 | 62.7K | 17.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Framer’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Framer**: Measured on the search term “framer ai”. - **Wix**: Measured on the search terms “wix ai” and “wix ai website builder”, summed into one figure. - [Framer profile](/demand/global-en/brands/framer) - [Wix profile](/demand/global-en/brands/wix) - [All AI website builders worldwide](/demand/global-en/categories/ai-website-builders): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Framer or Wix more popular in search? In September 2026, Framer had more branded searches than Wix among AI website builders worldwide. Framer had about 90,500 branded searches, while Wix had 62,700. Framer made up 25.7% of all AI website builder searches we track, and Wix accounted for 17.8%. ## Cite this page Brandwave. "Framer vs Wix: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ai-website-builders/compare/framer-vs-wix This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-website-builders/compare/framer-vs-wix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.