--- title: "AI video generators: Which are searched most?" description: "Compare the tools people use to generate video from text. Share of Search among HeyGen, Luma, Synthesia, Pika and Runway, the AI video generators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-video-generators" publisher: "Brandwave" --- # AI video generators: Which are searched most? Compare the tools people use to generate video from text. Share of Search among HeyGen, Luma, Synthesia, Pika and Runway, the AI video generators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: AI video generators - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: HeyGen, 61.2% ## Which brand is most popular in search among AI video generators worldwide? - In August 2026, HeyGen was the most searched among AI video generators worldwide, with an estimated 1.7M branded searches and 61.2% estimated Share of Search within this set. - Luma is in 2nd place, 44.8 percentage points behind at 16.4% Share of Search. - Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI video generators worldwide decreased from 63.9% to 61.2%. - Across the 11 months ending August 2026, Luma’s estimated Share of Search among AI video generators worldwide increased from 1.4% to 16.4%. - Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI video generators worldwide decreased from 19.2% to 9.4%. - Across the 11 months ending August 2026, Pika’s estimated Share of Search among AI video generators worldwide increased from 3.1% to 9%. - Across the 11 months ending August 2026, Runway’s estimated Share of Search among AI video generators worldwide decreased from 12.5% to 4%. - Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI video generators worldwide peaked at 65.9% in February 2026 and was lowest at 53.8% in April 2026. - Across the 11 months ending August 2026, Luma’s estimated Share of Search among AI video generators worldwide peaked at 17.5% in July 2026 and was lowest at 1.4% in October 2025. - Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI video generators worldwide peaked at 19.2% in October 2025 and was lowest at 8.8% in May 2026. - Across the 11 months ending August 2026, Pika’s estimated Share of Search among AI video generators worldwide peaked at 9.6% in July 2026 and was lowest at 3% in November 2025. - Across the 11 months ending August 2026, Runway’s estimated Share of Search among AI video generators worldwide peaked at 20.6% in April 2026 and was lowest at 4% in August 2026. - Across the 11 months ending August 2026, Luma rose from 5th to 2nd among AI video generators worldwide. - Across the 11 months ending August 2026, Synthesia fell from 2nd to 3rd among AI video generators worldwide. - Across the 11 months ending August 2026, Runway fell from 3rd to 5th among AI video generators worldwide. ## Compare search popularity between leading brands - [HeyGen vs Luma: compare search popularity](/demand/global-en/compare/heygen-vs-luma): 61.2% against 16.4% Share of Search. - [HeyGen vs Synthesia: compare search popularity](/demand/global-en/compare/heygen-vs-synthesia): 61.2% against 9.4% Share of Search. - [HeyGen vs Pika: compare search popularity](/demand/global-en/compare/heygen-vs-pika): 61.2% against 9% Share of Search. - [HeyGen vs Runway: compare search popularity](/demand/global-en/compare/heygen-vs-runway): 61.2% against 4% Share of Search. - [Luma vs Synthesia: compare search popularity](/demand/global-en/compare/luma-vs-synthesia): 16.4% against 9.4% Share of Search. - [Luma vs Pika: compare search popularity](/demand/global-en/compare/luma-vs-pika): 16.4% against 9% Share of Search. - [Luma vs Runway: compare search popularity](/demand/global-en/compare/luma-vs-runway): 16.4% against 4% Share of Search. - [Synthesia vs Pika: compare search popularity](/demand/global-en/compare/pika-vs-synthesia): 9.4% against 9% Share of Search. - [Synthesia vs Runway: compare search popularity](/demand/global-en/compare/runway-vs-synthesia): 9.4% against 4% Share of Search. - [Pika vs Runway: compare search popularity](/demand/global-en/compare/pika-vs-runway): 9% against 4% Share of Search. ## How did search popularity change for AI video generators worldwide in August 2026? - In August 2026, HeyGen gained estimated Share of Search among AI video generators worldwide, from 57.1% to 61.2%. - In August 2026, Runway lost estimated Share of Search among AI video generators worldwide, from 5.3% to 4%. - In August 2026, Synthesia lost estimated Share of Search among AI video generators worldwide, from 10.6% to 9.4%. - In August 2026, Luma lost estimated Share of Search among AI video generators worldwide, from 17.5% to 16.4%. - In August 2026, Pika lost estimated Share of Search among AI video generators worldwide, from 9.6% to 9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | HeyGen | 61.2% | 1.7M | -6.2% | HeyGen | | 2 | Luma | 16.4% | 450K | -18.2% | Luma | | 3 | Synthesia | 9.4% | 258K | -22.5% | Synthesia | | 4 | Pika | 9% | 246K | -18.3% | Pika | | 5 | Runway | 4% | 110K | -33.3% | Runway | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HeyGen | 1.9M | 63.9% | 1 | | Oct 2025 | Synthesia | 567K | 19.2% | 2 | | Oct 2025 | Runway | 368K | 12.5% | 3 | | Oct 2025 | Pika | 90.5K | 3.1% | 4 | | Oct 2025 | Luma | 40.5K | 1.4% | 5 | | Nov 2025 | HeyGen | 2M | 65.4% | 1 | | Nov 2025 | Synthesia | 496K | 16.4% | 2 | | Nov 2025 | Runway | 368K | 12.2% | 3 | | Nov 2025 | Luma | 90.5K | 3% | 4 | | Nov 2025 | Pika | 90.5K | 3% | 5 | | Dec 2025 | HeyGen | 1.9M | 63.1% | 1 | | Dec 2025 | Synthesia | 475K | 15.8% | 2 | | Dec 2025 | Runway | 301K | 10% | 3 | | Dec 2025 | Luma | 201K | 6.7% | 4 | | Dec 2025 | Pika | 135K | 4.5% | 5 | | Jan 2026 | HeyGen | 2.2M | 63.2% | 1 | | Jan 2026 | Synthesia | 468K | 13.2% | 2 | | Jan 2026 | Runway | 368K | 10.4% | 3 | | Jan 2026 | Luma | 301K | 8.5% | 4 | | Jan 2026 | Pika | 165K | 4.7% | 5 | | Feb 2026 | HeyGen | 2.2M | 65.9% | 1 | | Feb 2026 | Synthesia | 378K | 11.5% | 2 | | Feb 2026 | Luma | 301K | 9.2% | 3 | | Feb 2026 | Runway | 301K | 9.2% | 4 | | Feb 2026 | Pika | 135K | 4.1% | 5 | | Mar 2026 | HeyGen | 2.2M | 54.4% | 1 | | Mar 2026 | Runway | 673K | 17% | 2 | | Mar 2026 | Luma | 450K | 11.4% | 3 | | Mar 2026 | Synthesia | 378K | 9.6% | 4 | | Mar 2026 | Pika | 301K | 7.6% | 5 | | Apr 2026 | HeyGen | 2.2M | 53.8% | 1 | | Apr 2026 | Runway | 823K | 20.6% | 2 | | Apr 2026 | Luma | 450K | 11.2% | 3 | | Apr 2026 | Synthesia | 377K | 9.4% | 4 | | Apr 2026 | Pika | 201K | 5% | 5 | | May 2026 | HeyGen | 2.1M | 58.7% | 1 | | May 2026 | Luma | 550K | 15.4% | 2 | | May 2026 | Runway | 450K | 12.6% | 3 | | May 2026 | Synthesia | 314K | 8.8% | 4 | | May 2026 | Pika | 165K | 4.6% | 5 | | Jun 2026 | HeyGen | 1.7M | 59.1% | 1 | | Jun 2026 | Luma | 450K | 15.3% | 2 | | Jun 2026 | Synthesia | 355K | 12% | 3 | | Jun 2026 | Pika | 201K | 6.8% | 4 | | Jun 2026 | Runway | 201K | 6.8% | 5 | | Jul 2026 | HeyGen | 1.8M | 57.1% | 1 | | Jul 2026 | Luma | 550K | 17.5% | 2 | | Jul 2026 | Synthesia | 333K | 10.6% | 3 | | Jul 2026 | Pika | 301K | 9.6% | 4 | | Jul 2026 | Runway | 165K | 5.3% | 5 | | Aug 2026 | HeyGen | 1.7M | 61.2% | 1 | | Aug 2026 | Luma | 450K | 16.4% | 2 | | Aug 2026 | Synthesia | 258K | 9.4% | 3 | | Aug 2026 | Pika | 246K | 9% | 4 | | Aug 2026 | Runway | 110K | 4% | 5 | | Sep 2026 | HeyGen | — | — | — | | Sep 2026 | Luma | — | — | — | | Sep 2026 | Pika | — | — | — | | Sep 2026 | Runway | — | — | — | | Sep 2026 | Synthesia | — | — | — | ## What is being compared - **HeyGen**: Measured on the search terms “heygen”, “heygen ai” and “heygen ai video generator”, summed into one figure. - **Luma**: Measured on the search term “luma dream machine”. - **Pika**: Measured on the search term “pika ai”. - **Runway**: Measured on the search term “runway ml”. - **Synthesia**: Measured on the search terms “synthesia”, “synthesia ai video” and “synthesia ai video generator”, summed into one figure. - [HeyGen](/demand/global-en/brands/heygen) - [Luma](/demand/global-en/brands/luma) - [Pika](/demand/global-en/brands/pika) - [Runway](/demand/global-en/brands/runway) - [Synthesia](/demand/global-en/brands/synthesia) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among AI video generators worldwide? In August 2026, HeyGen was the most searched among AI video generators worldwide, with an estimated 1.7M branded searches and 61.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "AI video generators: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ai-video-generators This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-video-generators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.