--- title: "Google Translate vs Microsoft Translator: Which is searched more?" description: "Is Google Translate or Microsoft Translator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI translation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-translation-tools/compare/google-translate-vs-microsoft-translator" publisher: "Brandwave" --- # Google Translate vs Microsoft Translator: Which is searched more? Is Google Translate or Microsoft Translator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI translation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Translate and Microsoft Translator - **Competitive set**: AI translation tools - **Market**: Global - **Month measured**: Sep 2026 - **Google Translate Share of Search**: 92.1% - **Microsoft Translator Share of Search**: 0.02% ## Is Google Translate or Microsoft Translator more popular in search? - In September 2026, Google Translate had more branded searches than Microsoft Translator among AI translation tools worldwide. Google Translate had about 226 million branded searches, while Microsoft Translator had 60,500. Google Translate made up 92.1% of all AI translation tool searches we track, and Microsoft Translator accounted for 0.02%. - Google Translate was ahead of Microsoft Translator in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Translate’s share of searches among AI translation tools worldwide moved from 90.4% to 92.1%, and its estimated monthly branded searches moved from 277M to 226M. - Across the 12 months ending September 2026, Microsoft Translator’s share of searches among AI translation tools worldwide moved from 0.15% to 0.02%, and its estimated monthly branded searches moved from 450K to 60.5K. ## Top AI translation tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Translate appeared in all five answers. Microsoft Translator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Translate was listed before Microsoft Translator in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeepL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Translate | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Translator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Reverso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lokalise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smartling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI translation tools - Asked ChatGPT "Which AI translation tool should I use?": 1. DeepL, 2. Google Translate - Asked ChatGPT "What are the best AI translation tools?": 1. DeepL, 2. Google Translate, 3. Microsoft Translator - Asked ChatGPT "What's the best AI translation tool for text and documents?": 1. DeepL, 2. Google Translate, 3. Microsoft Translator - Searched Google, AI Overview "ai translation tools": 1. DeepL, 2. Google Translate, 3. Microsoft Translator - Searched Google, AI Overview "best ai translator": 1. DeepL, 2. Google Translate Not named in any answer: Reverso, Lokalise and Smartling. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for AI translation tools worldwide in September 2026? - In September 2026, Google Translate lost share of searches among AI translation tools worldwide, from 93.5% to 92.1%. - Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026. ## Month by month | Month | Google Translate estimated searches | Google Translate Share of Search | Google Translate rank | Microsoft Translator estimated searches | Microsoft Translator Share of Search | Microsoft Translator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 277M | 90.4% | 1 | 450K | 0.15% | 4 | | Nov 2025 | 277M | 90.2% | 1 | 1M | 0.33% | 4 | | Dec 2025 | 277M | 91.8% | 1 | 823K | 0.27% | 4 | | Jan 2026 | 277M | 90.3% | 1 | 823K | 0.27% | 4 | | Feb 2026 | 277M | 91.6% | 1 | 1M | 0.33% | 4 | | Mar 2026 | 277M | 90.4% | 1 | 368K | 0.12% | 4 | | Apr 2026 | 277M | 92.1% | 1 | 74K | 0.02% | 4 | | May 2026 | 277M | 92.1% | 1 | 60.5K | 0.02% | 4 | | Jun 2026 | 226M | 90.7% | 1 | 60.5K | 0.02% | 4 | | Jul 2026 | 226M | 92.2% | 1 | 246K | 0.1% | 4 | | Aug 2026 | 226M | 93.5% | 1 | 201K | 0.08% | 4 | | Sep 2026 | 226M | 92.1% | 1 | 60.5K | 0.02% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Translate’s and Microsoft Translator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Translate**: Measured on the search term “google translate”. - **Microsoft Translator**: Measured on the search term “microsoft translator”. - [Google Translate profile](/demand/global-en/brands/google-translate) - [Microsoft Translator profile](/demand/global-en/brands/microsoft-translator) - [All AI translation tools worldwide](/demand/global-en/categories/ai-translation-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Translate or Microsoft Translator more popular in search? In September 2026, Google Translate had more branded searches than Microsoft Translator among AI translation tools worldwide. Google Translate had about 226 million branded searches, while Microsoft Translator had 60,500. Google Translate made up 92.1% of all AI translation tool searches we track, and Microsoft Translator accounted for 0.02%. ## Cite this page Brandwave. "Google Translate vs Microsoft Translator: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ai-translation-tools/compare/google-translate-vs-microsoft-translator This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-translation-tools/compare/google-translate-vs-microsoft-translator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.