---
title: "Text to speech tools: Which brands are most popular in search?"
description: "Compare the tools that turn text into natural speech. Share of Search among ElevenLabs, Speechify, NaturalReader, Play.ht and Murf, the text to speech tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-text-to-speech"
publisher: "Brandwave"
---

# Text to speech tools: Which brands are most popular in search?

Compare the tools that turn text into natural speech. Share of Search among ElevenLabs, Speechify, NaturalReader, Play.ht and Murf, the text to speech tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Text to speech tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: ElevenLabs, 95.3%

## Which brand is most popular in search among text to speech tools worldwide?

- In August 2026, ElevenLabs was the most searched among text to speech tools worldwide, with an estimated 8.7M branded searches and 95.3% estimated Share of Search within this set.
- Speechify is in 2nd place, 91.9 percentage points behind at 3.4% Share of Search.
- Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among text to speech tools worldwide increased from 89.6% to 95.3%.
- Across the 11 months ending August 2026, Speechify’s estimated Share of Search among text to speech tools worldwide decreased from 7.2% to 3.4%.
- Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech tools worldwide decreased from 1.8% to 0.49%.
- Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech tools worldwide peaked at 1.8% in February 2026 and was lowest at 0.49% in August 2026.
- Across the 11 months ending August 2026, NaturalReader rose from 4th to 3rd among text to speech tools worldwide.
- Across the 11 months ending August 2026, Play.ht fell from 3rd to 4th among text to speech tools worldwide.
- Across the 11 months ending August 2026, Murf held steady: its estimated Share of Search among text to speech tools worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ElevenLabs vs Speechify: compare search popularity](/demand/global-en/compare/elevenlabs-vs-speechify): 95.3% against 3.4% Share of Search.

## How did search popularity change for text to speech tools worldwide in August 2026?

- ElevenLabs’ estimated Share of Search among text to speech tools worldwide has gained ground for 3 months in a row, from 91.5% to 95.3% in August 2026.
- Speechify’s estimated Share of Search among text to speech tools worldwide has lost ground for 3 months in a row, from 6.4% to 3.4% in August 2026.
- Play.ht’s estimated Share of Search among text to speech tools worldwide has lost ground for 3 months in a row, from 1% to 0.49% in August 2026.
- In August 2026, NaturalReader rose from 4th to 3rd among text to speech tools worldwide.
- Estimated monthly branded searches for Murf worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ElevenLabs | 95.3% | 8.7M | -4.6% | ElevenLabs |
| 2 | Speechify | 3.4% | 314K | -4.9% | Speechify |
| 3 | NaturalReader | 0.54% | 49.5K | 0.0% | NaturalReader |
| 4 | Play.ht | 0.49% | 44.4K | -18.1% | Play.ht |
| 5 | Murf | 0.24% | 22.2K | 0.0% | Murf |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ElevenLabs | 6.1M | 89.6% | 1 |
| Oct 2025 | Speechify | 490K | 7.2% | 2 |
| Oct 2025 | Play.ht | 121K | 1.8% | 3 |
| Oct 2025 | NaturalReader | 60.5K | 0.89% | 4 |
| Oct 2025 | Murf | 33.1K | 0.49% | 5 |
| Nov 2025 | ElevenLabs | 6M | 90.5% | 1 |
| Nov 2025 | Speechify | 450K | 6.7% | 2 |
| Nov 2025 | Play.ht | 99K | 1.5% | 3 |
| Nov 2025 | NaturalReader | 60.5K | 0.91% | 4 |
| Nov 2025 | Murf | 27.1K | 0.41% | 5 |
| Dec 2025 | ElevenLabs | 7M | 91.3% | 1 |
| Dec 2025 | Speechify | 486K | 6.4% | 2 |
| Dec 2025 | Play.ht | 99K | 1.3% | 3 |
| Dec 2025 | NaturalReader | 49.5K | 0.65% | 4 |
| Dec 2025 | Murf | 27.1K | 0.36% | 5 |
| Jan 2026 | ElevenLabs | 8.5M | 90.7% | 1 |
| Jan 2026 | Speechify | 633K | 6.7% | 2 |
| Jan 2026 | Play.ht | 148K | 1.6% | 3 |
| Jan 2026 | NaturalReader | 60.5K | 0.64% | 4 |
| Jan 2026 | Murf | 33.1K | 0.35% | 5 |
| Feb 2026 | ElevenLabs | 7.3M | 90.6% | 1 |
| Feb 2026 | Speechify | 527K | 6.5% | 2 |
| Feb 2026 | Play.ht | 148K | 1.8% | 3 |
| Feb 2026 | NaturalReader | 60.5K | 0.75% | 4 |
| Feb 2026 | Murf | 27.1K | 0.34% | 5 |
| Mar 2026 | ElevenLabs | 8.7M | 91.3% | 1 |
| Mar 2026 | Speechify | 605K | 6.3% | 2 |
| Mar 2026 | Play.ht | 121K | 1.3% | 3 |
| Mar 2026 | NaturalReader | 74K | 0.77% | 4 |
| Mar 2026 | Murf | 27.1K | 0.28% | 5 |
| Apr 2026 | ElevenLabs | 7.3M | 91.2% | 1 |
| Apr 2026 | Speechify | 484K | 6.1% | 2 |
| Apr 2026 | Play.ht | 99K | 1.2% | 3 |
| Apr 2026 | NaturalReader | 90.5K | 1.1% | 4 |
| Apr 2026 | Murf | 27.1K | 0.34% | 5 |
| May 2026 | ElevenLabs | 7.4M | 91.5% | 1 |
| May 2026 | Speechify | 517K | 6.4% | 2 |
| May 2026 | Play.ht | 81K | 1% | 3 |
| May 2026 | NaturalReader | 60.5K | 0.75% | 4 |
| May 2026 | Murf | 27.1K | 0.33% | 5 |
| Jun 2026 | ElevenLabs | 8.9M | 94.3% | 1 |
| Jun 2026 | Speechify | 402K | 4.2% | 2 |
| Jun 2026 | NaturalReader | 60.5K | 0.64% | 3 |
| Jun 2026 | Play.ht | 54.2K | 0.57% | 4 |
| Jun 2026 | Murf | 22.2K | 0.23% | 5 |
| Jul 2026 | ElevenLabs | 9.1M | 95.2% | 1 |
| Jul 2026 | Speechify | 330K | 3.4% | 2 |
| Jul 2026 | Play.ht | 54.2K | 0.57% | 3 |
| Jul 2026 | NaturalReader | 49.5K | 0.52% | 4 |
| Jul 2026 | Murf | 22.2K | 0.23% | 5 |
| Aug 2026 | ElevenLabs | 8.7M | 95.3% | 1 |
| Aug 2026 | Speechify | 314K | 3.4% | 2 |
| Aug 2026 | NaturalReader | 49.5K | 0.54% | 3 |
| Aug 2026 | Play.ht | 44.4K | 0.49% | 4 |
| Aug 2026 | Murf | 22.2K | 0.24% | 5 |
| Sep 2026 | ElevenLabs | — | — | — |
| Sep 2026 | Murf | — | — | — |
| Sep 2026 | NaturalReader | — | — | — |
| Sep 2026 | Play.ht | — | — | — |
| Sep 2026 | Speechify | — | — | — |

## What is being compared

- **ElevenLabs**: Measured on the search terms “11 labs”, “11labs”, “eleven labs”, “eleven labs ai”, “eleven labs app”, “eleven labs com”, “eleven labs io”, “eleven labs pricing”, “eleven labs text to speech”, “eleven labs voice isolator”, “elevenlabs”, “elevenlabs agents”, “elevenlabs ai”, “elevenlabs ai voice”, “elevenlabs ai voice generator”, “elevenlabs app”, “elevenlabs dubbing”, “elevenlabs free”, “elevenlabs io”, “elevenlabs music”, “elevenlabs pricing”, “elevenlabs reader”, “elevenlabs sound effects”, “elevenlabs speech to text”, “elevenlabs text to speech”, “elevenlabs voice”, “elevenlabs voice changer”, “elevenlabs voice cloning”, “elevenlabs voice generator”, “elevenlabs voice isolator”, “elevenlabs voices” and “elevenlabs.io”, summed into one figure.
- **Murf**: Measured on the search term “murf”.
- **NaturalReader**: Measured on the search term “naturalreader”.
- **Play.ht**: Measured on the search terms “play ht” and “play.ht”, summed into one figure.
- **Speechify**: Measured on the search terms “app speechify”, “free speechify”, “is speechify free”, “speechify”, “speechify ai”, “speechify ai voice generator”, “speechify app”, “speechify audiobook”, “speechify chrome extension”, “speechify com”, “speechify cost”, “speechify download”, “speechify extension”, “speechify free”, “speechify pdf reader”, “speechify premium”, “speechify premium plans”, “speechify price”, “speechify pricing”, “speechify review”, “speechify studio”, “speechify subscription”, “speechify text reader”, “speechify text to speech”, “speechify text to speech app”, “speechify voice over”, “speechify voices” and “what is speechify”, summed into one figure.

- [ElevenLabs](/demand/global-en/brands/elevenlabs)
- [Murf](/demand/global-en/brands/murf)
- [NaturalReader](/demand/global-en/brands/naturalreader)
- [Play.ht](/demand/global-en/brands/play-ht)
- [Speechify](/demand/global-en/brands/speechify)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among text to speech tools worldwide?

In August 2026, ElevenLabs was the most searched among text to speech tools worldwide, with an estimated 8.7M branded searches and 95.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Text to speech tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-text-to-speech

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-text-to-speech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.