--- title: "AI testing tools: Which brands are most popular in search?" description: "Compare the tools that write and run software tests with AI. Share of Search among Meticulous, Mabl, Testim, Applitools and QA Wolf, the AI testing tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-testing-tools" publisher: "Brandwave" --- # AI testing tools: Which brands are most popular in search? Compare the tools that write and run software tests with AI. Share of Search among Meticulous, Mabl, Testim, Applitools and QA Wolf, the AI testing tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: AI testing tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Meticulous, 93% ## Which brand is most popular in search among AI testing tools worldwide? - In August 2026, Meticulous was the most searched among AI testing tools worldwide, with an estimated 246K branded searches and 93% estimated Share of Search within this set. - Mabl is in 2nd place, 90.5 percentage points behind at 2.5% Share of Search. - Across the 11 months ending August 2026, Meticulous’ estimated Share of Search among AI testing tools worldwide increased from 90.1% to 93%. - Across the 11 months ending August 2026, Testim’s estimated Share of Search among AI testing tools worldwide decreased from 3.6% to 2%. - Across the 11 months ending August 2026, Applitools’ estimated Share of Search among AI testing tools worldwide decreased from 2% to 1.4%. - Across the 11 months ending August 2026, Meticulous’ estimated Share of Search among AI testing tools worldwide peaked at 93% in August 2026 and was lowest at 87.4% in April 2026. - Across the 11 months ending August 2026, Mabl’s estimated Share of Search among AI testing tools worldwide peaked at 3.6% in March 2026 and was lowest at 2.4% in January 2026. - Across the 11 months ending August 2026, Testim’s estimated Share of Search among AI testing tools worldwide peaked at 4.3% in February 2026 and was lowest at 2% in August 2026. - Across the 11 months ending August 2026, Applitools’ estimated Share of Search among AI testing tools worldwide peaked at 3.6% in January 2026 and was lowest at 1.4% in August 2026. - Across the 11 months ending August 2026, Mabl rose from 3rd to 2nd among AI testing tools worldwide. - Across the 11 months ending August 2026, Testim fell from 2nd to 3rd among AI testing tools worldwide. - Across the 11 months ending August 2026, QA Wolf held steady: its estimated Share of Search among AI testing tools worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Meticulous vs Mabl: compare search popularity](/demand/global-en/compare/mabl-vs-meticulous): 93% against 2.5% Share of Search. - [Meticulous vs Testim: compare search popularity](/demand/global-en/compare/meticulous-vs-testim): 93% against 2% Share of Search. - [Mabl vs Testim: compare search popularity](/demand/global-en/compare/mabl-vs-testim): 2.5% against 2% Share of Search. ## How did search popularity change for AI testing tools worldwide in August 2026? - In August 2026, Meticulous gained estimated Share of Search among AI testing tools worldwide, from 92.1% to 93%. - Estimated monthly branded searches for Testim worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026. - Estimated monthly branded searches for Applitools worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026. - Estimated monthly branded searches for QA Wolf worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026. - Estimated monthly branded searches for Mabl worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Meticulous | 93% | 246K | 0.0% | Meticulous | | 2 | Mabl | 2.5% | 6.6K | 0.0% | Mabl | | 3 | Testim | 2% | 5.4K | -18.2% | Testim | | 4 | Applitools | 1.4% | 3.6K | -18.2% | Applitools | | 5 | QA Wolf | 1.1% | 2.9K | -19.4% | QA Wolf | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Meticulous | 301K | 90.1% | 1 | | Oct 2025 | Testim | 12.1K | 3.6% | 2 | | Oct 2025 | Mabl | 9.9K | 3% | 3 | | Oct 2025 | Applitools | 6.6K | 2% | 4 | | Oct 2025 | QA Wolf | 4.4K | 1.3% | 5 | | Nov 2025 | Meticulous | 301K | 90.1% | 1 | | Nov 2025 | Testim | 12.1K | 3.6% | 2 | | Nov 2025 | Mabl | 9.9K | 3% | 3 | | Nov 2025 | Applitools | 6.6K | 2% | 4 | | Nov 2025 | QA Wolf | 4.4K | 1.3% | 5 | | Dec 2025 | Meticulous | 246K | 89.7% | 1 | | Dec 2025 | Testim | 9.9K | 3.6% | 2 | | Dec 2025 | Mabl | 8.1K | 3% | 3 | | Dec 2025 | Applitools | 6.6K | 2.4% | 4 | | Dec 2025 | QA Wolf | 3.6K | 1.3% | 5 | | Jan 2026 | Meticulous | 368K | 89.9% | 1 | | Jan 2026 | Applitools | 14.8K | 3.6% | 2 | | Jan 2026 | Testim | 12.1K | 3% | 3 | | Jan 2026 | Mabl | 9.9K | 2.4% | 4 | | Jan 2026 | QA Wolf | 4.4K | 1.1% | 5 | | Feb 2026 | Meticulous | 246K | 87.7% | 1 | | Feb 2026 | Testim | 12.1K | 4.3% | 2 | | Feb 2026 | Mabl | 9.9K | 3.5% | 3 | | Feb 2026 | Applitools | 8.1K | 2.9% | 4 | | Feb 2026 | QA Wolf | 4.4K | 1.6% | 5 | | Mar 2026 | Meticulous | 301K | 88.9% | 1 | | Mar 2026 | Mabl | 12.1K | 3.6% | 2 | | Mar 2026 | Testim | 12.1K | 3.6% | 3 | | Mar 2026 | Applitools | 8.1K | 2.4% | 4 | | Mar 2026 | QA Wolf | 5.4K | 1.6% | 5 | | Apr 2026 | Meticulous | 246K | 87.4% | 1 | | Apr 2026 | Testim | 12.1K | 4.3% | 2 | | Apr 2026 | Mabl | 9.9K | 3.5% | 3 | | Apr 2026 | Applitools | 8.1K | 2.9% | 4 | | Apr 2026 | QA Wolf | 5.4K | 1.9% | 5 | | May 2026 | Meticulous | 246K | 90.4% | 1 | | May 2026 | Mabl | 8.1K | 3% | 2 | | May 2026 | Testim | 8.1K | 3% | 3 | | May 2026 | Applitools | 5.4K | 2% | 4 | | May 2026 | QA Wolf | 4.4K | 1.6% | 5 | | Jun 2026 | Meticulous | 246K | 90.4% | 1 | | Jun 2026 | Mabl | 8.1K | 3% | 2 | | Jun 2026 | Testim | 8.1K | 3% | 3 | | Jun 2026 | QA Wolf | 5.4K | 2% | 4 | | Jun 2026 | Applitools | 4.4K | 1.6% | 5 | | Jul 2026 | Meticulous | 246K | 92.1% | 1 | | Jul 2026 | Mabl | 6.6K | 2.5% | 2 | | Jul 2026 | Testim | 6.6K | 2.5% | 3 | | Jul 2026 | Applitools | 4.4K | 1.6% | 4 | | Jul 2026 | QA Wolf | 3.6K | 1.3% | 5 | | Aug 2026 | Meticulous | 246K | 93% | 1 | | Aug 2026 | Mabl | 6.6K | 2.5% | 2 | | Aug 2026 | Testim | 5.4K | 2% | 3 | | Aug 2026 | Applitools | 3.6K | 1.4% | 4 | | Aug 2026 | QA Wolf | 2.9K | 1.1% | 5 | | Sep 2026 | Applitools | — | — | — | | Sep 2026 | Mabl | — | — | — | | Sep 2026 | Meticulous | — | — | — | | Sep 2026 | QA Wolf | — | — | — | | Sep 2026 | Testim | — | — | — | ## What is being compared - **Applitools**: Measured on the search term “applitools”. - **Mabl**: Measured on the search term “mabl”. - **Meticulous**: Measured on the search term “meticulous”. - **QA Wolf**: Measured on the search term “qa wolf”. - **Testim**: Measured on the search term “testim”. - [Applitools](/demand/global-en/brands/applitools) - [Mabl](/demand/global-en/brands/mabl) - [Meticulous](/demand/global-en/brands/meticulous) - [QA Wolf](/demand/global-en/brands/qa-wolf) - [Testim](/demand/global-en/brands/testim) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among AI testing tools worldwide? In August 2026, Meticulous was the most searched among AI testing tools worldwide, with an estimated 246K branded searches and 93% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "AI testing tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-testing-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-testing-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.