--- title: "AI summarisation tools: Which brands are most popular in search?" description: "Compare the tools that summarise long documents and articles. Share of Search among Otter, Scholarcy and TLDR This, the AI summarisation tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-summarisation-tools" publisher: "Brandwave" --- # AI summarisation tools: Which brands are most popular in search? Compare the tools that summarise long documents and articles. Share of Search among Otter, Scholarcy and TLDR This, the AI summarisation tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: AI summarisation tools - **Market**: Global - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Otter, 97.1% ## Which brand is most popular in search among AI summarisation tools worldwide? - In August 2026, Otter was the most searched among AI summarisation tools worldwide, with an estimated 411K branded searches and 97.1% estimated Share of Search within this set. - Scholarcy is in 2nd place, 94.8 percentage points behind at 2.3% Share of Search. - Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI summarisation tools worldwide increased from 92.8% to 97.1%. - Across the 11 months ending August 2026, Scholarcy’s estimated Share of Search among AI summarisation tools worldwide decreased from 6.3% to 2.3%. - Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI summarisation tools worldwide peaked at 97.3% in July 2026 and was lowest at 92.8% in October 2025. - Across the 11 months ending August 2026, Scholarcy’s estimated Share of Search among AI summarisation tools worldwide peaked at 6.3% in October 2025 and was lowest at 2.2% in July 2026. - Across the 11 months ending August 2026, TLDR This held steady: its estimated Share of Search among AI summarisation tools worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Otter vs Scholarcy: compare search popularity](/demand/global-en/compare/otter-ai-vs-scholarcy): 97.1% against 2.3% Share of Search. ## How did search popularity change for AI summarisation tools worldwide in August 2026? - Estimated monthly branded searches for Scholarcy worldwide fell 75.6% over 11 measured months, from 40.5K to 9.9K in August 2026. - Estimated monthly branded searches for TLDR This worldwide fell 55.6% over 11 measured months, from 5.4K to 2.4K in August 2026. - Estimated monthly branded searches for Otter worldwide fell 31.1% over 11 measured months, from 596K to 411K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Otter | 97.1% | 411K | -4.7% | Otter | | 2 | Scholarcy | 2.3% | 9.9K | 0.0% | Scholarcy | | 3 | TLDR This | 0.57% | 2.4K | +26.3% | TLDR This | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Otter | 596K | 92.8% | 1 | | Oct 2025 | Scholarcy | 40.5K | 6.3% | 2 | | Oct 2025 | TLDR This | 5.4K | 0.84% | 3 | | Nov 2025 | Otter | 490K | 92.9% | 1 | | Nov 2025 | Scholarcy | 33.1K | 6.3% | 2 | | Nov 2025 | TLDR This | 4.4K | 0.83% | 3 | | Dec 2025 | Otter | 415K | 93.1% | 1 | | Dec 2025 | Scholarcy | 27.1K | 6.1% | 2 | | Dec 2025 | TLDR This | 3.6K | 0.81% | 3 | | Jan 2026 | Otter | 523K | 94.5% | 1 | | Jan 2026 | Scholarcy | 27.1K | 4.9% | 2 | | Jan 2026 | TLDR This | 3.6K | 0.65% | 3 | | Feb 2026 | Otter | 533K | 94.7% | 1 | | Feb 2026 | Scholarcy | 27.1K | 4.8% | 2 | | Feb 2026 | TLDR This | 2.9K | 0.52% | 3 | | Mar 2026 | Otter | 658K | 94.7% | 1 | | Mar 2026 | Scholarcy | 33.1K | 4.8% | 2 | | Mar 2026 | TLDR This | 3.6K | 0.52% | 3 | | Apr 2026 | Otter | 649K | 95.4% | 1 | | Apr 2026 | Scholarcy | 27.1K | 4% | 2 | | Apr 2026 | TLDR This | 4.4K | 0.65% | 3 | | May 2026 | Otter | 570K | 95.8% | 1 | | May 2026 | Scholarcy | 22.2K | 3.7% | 2 | | May 2026 | TLDR This | 2.9K | 0.49% | 3 | | Jun 2026 | Otter | 476K | 96.4% | 1 | | Jun 2026 | Scholarcy | 14.8K | 3% | 2 | | Jun 2026 | TLDR This | 2.9K | 0.59% | 3 | | Jul 2026 | Otter | 431K | 97.3% | 1 | | Jul 2026 | Scholarcy | 9.9K | 2.2% | 2 | | Jul 2026 | TLDR This | 1.9K | 0.43% | 3 | | Aug 2026 | Otter | 411K | 97.1% | 1 | | Aug 2026 | Scholarcy | 9.9K | 2.3% | 2 | | Aug 2026 | TLDR This | 2.4K | 0.57% | 3 | | Sep 2026 | Otter | — | — | — | | Sep 2026 | Scholarcy | — | — | — | | Sep 2026 | TLDR This | — | — | — | ## What is being compared - **Otter**: Measured on the search terms “otter ai”, “otter ai app”, “otter ai audio to text”, “otter ai download”, “otter ai free”, “otter ai meeting notes”, “otter ai note taker”, “otter ai notetaker”, “otter ai pricing”, “otter ai speech to text”, “otter ai transcription”, “otter ai video transcription”, “otter app”, “otter meeting notes”, “otter transcribe”, “otter transcription”, “otter.ai”, “otterai”, “what is otter ai” and “www otter ai”, summed into one figure. - **Scholarcy**: Measured on the search term “scholarcy”. - **TLDR This**: Measured on the search term “tldr this”. - [Otter](/demand/global-en/brands/otter-ai) - [Scholarcy](/demand/global-en/brands/scholarcy) - [TLDR This](/demand/global-en/brands/tldr-this) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among AI summarisation tools worldwide? In August 2026, Otter was the most searched among AI summarisation tools worldwide, with an estimated 411K branded searches and 97.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "AI summarisation tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-summarisation-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-summarisation-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.