---
title: "AI social media tools: Which brands are most popular in search?"
description: "Compare the AI tools used to plan and write social posts. Share of Search among Buffer, Hootsuite, Predis.ai, Ocoya and Postwise, the AI social media tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-social-media-tools"
publisher: "Brandwave"
---

# AI social media tools: Which brands are most popular in search?

Compare the AI tools used to plan and write social posts. Share of Search among Buffer, Hootsuite, Predis.ai, Ocoya and Postwise, the AI social media tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI social media tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Buffer, 79.3%

## Which brand is most popular in search among AI social media tools worldwide?

- In August 2026, Buffer was the most searched among AI social media tools worldwide, with an estimated 562K branded searches and 79.3% estimated Share of Search within this set.
- Hootsuite is in 2nd place, 61.6 percentage points behind at 17.6% Share of Search.
- Across the 11 months ending August 2026, Buffer’s estimated Share of Search among AI social media tools worldwide increased from 69.4% to 79.3%.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among AI social media tools worldwide decreased from 26.5% to 17.6%.
- Across the 11 months ending August 2026, Predis.ai’s estimated Share of Search among AI social media tools worldwide decreased from 3.2% to 2.6%.
- Across the 11 months ending August 2026, Buffer’s estimated Share of Search among AI social media tools worldwide peaked at 80.2% in July 2026 and was lowest at 65.8% in February 2026.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among AI social media tools worldwide peaked at 29.6% in January 2026 and was lowest at 16.8% in July 2026.
- Across the 11 months ending August 2026, Predis.ai’s estimated Share of Search among AI social media tools worldwide peaked at 4.3% in February 2026 and was lowest at 2.4% in July 2026.
- Across the 11 months ending August 2026, Ocoya and Postwise held steady: their estimated Share of Search among AI social media tools worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Buffer vs Hootsuite: compare search popularity](/demand/global-en/compare/buffer-vs-hootsuite): 79.3% against 17.6% Share of Search.
- [Buffer vs Predis.ai: compare search popularity](/demand/global-en/compare/buffer-vs-predis-ai): 79.3% against 2.6% Share of Search.
- [Hootsuite vs Predis.ai: compare search popularity](/demand/global-en/compare/hootsuite-vs-predis-ai): 17.6% against 2.6% Share of Search.

## How did search popularity change for AI social media tools worldwide in August 2026?

- In August 2026, Hootsuite gained estimated Share of Search among AI social media tools worldwide, from 16.8% to 17.6%.
- In August 2026, Buffer lost estimated Share of Search among AI social media tools worldwide, from 80.2% to 79.3%.
- Estimated monthly branded searches for Postwise worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.
- Estimated monthly branded searches for Ocoya worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
- Estimated monthly branded searches for Predis.ai worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Buffer | 79.3% | 562K | -6.9% | Buffer |
| 2 | Hootsuite | 17.6% | 125K | -1.1% | Hootsuite |
| 3 | Predis.ai | 2.6% | 18.1K | 0.0% | Predis.ai |
| 4 | Ocoya | 0.51% | 3.6K | -18.2% | Ocoya |
| 5 | Postwise | 0.07% | 480 | 0.0% | Postwise |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Buffer | 586K | 69.4% | 1 |
| Oct 2025 | Hootsuite | 224K | 26.5% | 2 |
| Oct 2025 | Predis.ai | 27.1K | 3.2% | 3 |
| Oct 2025 | Ocoya | 6.6K | 0.78% | 4 |
| Oct 2025 | Postwise | 1K | 0.12% | 5 |
| Nov 2025 | Buffer | 579K | 69.4% | 1 |
| Nov 2025 | Hootsuite | 222K | 26.6% | 2 |
| Nov 2025 | Predis.ai | 27.1K | 3.2% | 3 |
| Nov 2025 | Ocoya | 5.4K | 0.65% | 4 |
| Nov 2025 | Postwise | 1K | 0.12% | 5 |
| Dec 2025 | Buffer | 484K | 69.7% | 1 |
| Dec 2025 | Hootsuite | 183K | 26.4% | 2 |
| Dec 2025 | Predis.ai | 22.2K | 3.2% | 3 |
| Dec 2025 | Ocoya | 4.4K | 0.63% | 4 |
| Dec 2025 | Postwise | 880 | 0.13% | 5 |
| Jan 2026 | Buffer | 596K | 66% | 1 |
| Jan 2026 | Hootsuite | 267K | 29.6% | 2 |
| Jan 2026 | Predis.ai | 33.1K | 3.7% | 3 |
| Jan 2026 | Ocoya | 5.4K | 0.6% | 4 |
| Jan 2026 | Postwise | 1K | 0.11% | 5 |
| Feb 2026 | Buffer | 509K | 65.8% | 1 |
| Feb 2026 | Hootsuite | 227K | 29.3% | 2 |
| Feb 2026 | Predis.ai | 33.1K | 4.3% | 3 |
| Feb 2026 | Ocoya | 4.4K | 0.57% | 4 |
| Feb 2026 | Postwise | 880 | 0.11% | 5 |
| Mar 2026 | Buffer | 612K | 69.7% | 1 |
| Mar 2026 | Hootsuite | 227K | 25.8% | 2 |
| Mar 2026 | Predis.ai | 33.1K | 3.8% | 3 |
| Mar 2026 | Ocoya | 5.4K | 0.61% | 4 |
| Mar 2026 | Postwise | 1K | 0.11% | 5 |
| Apr 2026 | Buffer | 628K | 73.2% | 1 |
| Apr 2026 | Hootsuite | 189K | 22.1% | 2 |
| Apr 2026 | Predis.ai | 33.1K | 3.9% | 3 |
| Apr 2026 | Ocoya | 6.6K | 0.77% | 4 |
| Apr 2026 | Postwise | 880 | 0.1% | 5 |
| May 2026 | Buffer | 627K | 75.6% | 1 |
| May 2026 | Hootsuite | 171K | 20.6% | 2 |
| May 2026 | Predis.ai | 27.1K | 3.3% | 3 |
| May 2026 | Ocoya | 4.4K | 0.53% | 4 |
| May 2026 | Postwise | 590 | 0.07% | 5 |
| Jun 2026 | Buffer | 534K | 73.3% | 1 |
| Jun 2026 | Hootsuite | 168K | 23.1% | 2 |
| Jun 2026 | Predis.ai | 22.2K | 3% | 3 |
| Jun 2026 | Ocoya | 3.6K | 0.49% | 4 |
| Jun 2026 | Postwise | 590 | 0.08% | 5 |
| Jul 2026 | Buffer | 604K | 80.2% | 1 |
| Jul 2026 | Hootsuite | 126K | 16.8% | 2 |
| Jul 2026 | Predis.ai | 18.1K | 2.4% | 3 |
| Jul 2026 | Ocoya | 4.4K | 0.58% | 4 |
| Jul 2026 | Postwise | 480 | 0.06% | 5 |
| Aug 2026 | Buffer | 562K | 79.3% | 1 |
| Aug 2026 | Hootsuite | 125K | 17.6% | 2 |
| Aug 2026 | Predis.ai | 18.1K | 2.6% | 3 |
| Aug 2026 | Ocoya | 3.6K | 0.51% | 4 |
| Aug 2026 | Postwise | 480 | 0.07% | 5 |
| Sep 2026 | Buffer | — | — | — |
| Sep 2026 | Hootsuite | — | — | — |
| Sep 2026 | Ocoya | — | — | — |
| Sep 2026 | Postwise | — | — | — |
| Sep 2026 | Predis.ai | — | — | — |

## What is being compared

- **Buffer**: Measured on the search terms “buffer”, “buffer app for instagram”, “buffer app instagram”, “buffer app twitter”, “buffer com”, “buffer for instagram”, “buffer for twitter”, “buffer instagram scheduling”, “buffer linkedin”, “buffer linkedin scheduling”, “buffer pricing”, “buffer publish”, “buffer scheduling tool”, “buffer social”, “buffer social management”, “buffer social media”, “buffer social media management”, “buffer social media management tool”, “buffer social media marketing”, “buffer social media marketing tool”, “buffer social media scheduling”, “buffer social media tool”, “buffer social tool” and “Buffer.com”, summed into one figure.
- **Hootsuite**: Measured on the search terms “hoot suite com”, “hootsuite”, “hootsuite ads”, “hootsuite advertising”, “hootsuite analytics”, “hootsuite app”, “hootsuite application”, “hootsuite cost”, “hootsuite enterprise”, “hootsuite for nonprofits”, “hootsuite insights”, “hootsuite media”, “hootsuite planner”, “hootsuite plans”, “hootsuite plans and pricing”, “hootsuite pricing”, “hootsuite pricing plans”, “hootsuite professional plan”, “hootsuite reports”, “hootsuite sentiment analysis”, “hootsuite social”, “hootsuite social listening”, “hootsuite social listening tool”, “hootsuite social marketing”, “hootsuite social media”, “hootsuite social media analytics”, “hootsuite social media listening”, “hootsuite social media management”, “hootsuite social media manager”, “hootsuite social media marketing”, “hootsuite social media monitoring”, “hootsuite social media planner”, “hootsuite social media scheduler”, “hootsuite social media scheduling”, “hootsuite social media tools”, “hootsuite social monitoring”, “professional plan hootsuite”, “social listening on hootsuite”, “social media analytics hootsuite” and “social media plan hootsuite”, summed into one figure.
- **Ocoya**: Measured on the search term “ocoya”.
- **Postwise**: Measured on the search term “postwise”.
- **Predis.ai**: Measured on the search term “predis.ai”.

- [Buffer](/demand/global-en/brands/buffer)
- [Hootsuite](/demand/global-en/brands/hootsuite)
- [Ocoya](/demand/global-en/brands/ocoya)
- [Postwise](/demand/global-en/brands/postwise)
- [Predis.ai](/demand/global-en/brands/predis-ai)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI social media tools worldwide?

In August 2026, Buffer was the most searched among AI social media tools worldwide, with an estimated 562K branded searches and 79.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "AI social media tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-social-media-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-social-media-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.