---
title: "Frase vs MarketMuse: Which is more popular by branded search?"
description: "Which is more popular in search, Frase or MarketMuse? Compare estimated monthly branded-search demand and Share of Search inside the AI SEO tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-seo-tools/compare/frase-vs-marketmuse"
publisher: "Brandwave"
---

# Frase vs MarketMuse: Which is more popular by branded search?

Which is more popular in search, Frase or MarketMuse? Compare estimated monthly branded-search demand and Share of Search inside the AI SEO tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Frase and MarketMuse
- **Competitive set**: AI SEO tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Frase Share of Search**: 95.8%
- **MarketMuse Share of Search**: 1.4%

## Which is more popular in search, Frase or MarketMuse?

- In August 2026, Frase had more branded searches than MarketMuse among AI SEO tools worldwide. Frase was estimated to have 136K branded searches compared to MarketMuse’s 1.9K, and held a 95.8% Share of Search versus MarketMuse’s 1.4%.
- Frase was ahead of MarketMuse in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frase’s estimated Share of Search among AI SEO tools worldwide moved from 92.7% to 95.8%, and its estimated monthly branded searches moved from 167K to 136K.
- Across the 11 months ending August 2026, MarketMuse’s estimated Share of Search among AI SEO tools worldwide moved from 2.8% to 1.4%, and its estimated monthly branded searches moved from 5.1K to 1.9K.

## How did search popularity change for AI SEO tools worldwide in August 2026?

- Estimated monthly branded searches for MarketMuse worldwide fell 61.5% over 11 measured months, from 5.1K to 1.9K in August 2026.
- Estimated monthly branded searches for Frase worldwide fell 18.4% over 11 measured months, from 167K to 136K in August 2026.

## Month by month

| Month | Frase estimated searches | Frase Share of Search | Frase rank | MarketMuse estimated searches | MarketMuse Share of Search | MarketMuse rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 167K | 92.7% | 1 | 5.1K | 2.8% | 3 |
| Nov 2025 | 167K | 93.7% | 1 | 4.2K | 2.4% | 3 |
| Dec 2025 | 166K | 94.2% | 1 | 4.1K | 2.3% | 2 |
| Jan 2026 | 136K | 91.6% | 1 | 5.9K | 4% | 2 |
| Feb 2026 | 136K | 93.9% | 1 | 3.4K | 2.3% | 3 |
| Mar 2026 | 166K | 94% | 1 | 4.1K | 2.3% | 3 |
| Apr 2026 | 166K | 94.6% | 1 | 3.4K | 1.9% | 3 |
| May 2026 | 166K | 95.6% | 1 | 2.8K | 1.6% | 3 |
| Jun 2026 | 136K | 95.2% | 1 | 2.2K | 1.5% | 3 |
| Jul 2026 | 136K | 95.8% | 1 | 2K | 1.4% | 3 |
| Aug 2026 | 136K | 95.8% | 1 | 1.9K | 1.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Frase’s and MarketMuse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Frase**: Measured on the search terms “frase”, “frase content optimization” and “frase.io”, summed into one figure.
- **MarketMuse**: Measured on the search terms “marketmuse”, “marketmuse ai”, “marketmuse alternatives”, “marketmuse pricing”, “marketmuse reviews”, “marketmuse seo” and “marketmuse.com”, summed into one figure.

- [Frase profile](/demand/global-en/brands/frase)
- [MarketMuse profile](/demand/global-en/brands/marketmuse)
- [All AI SEO tools worldwide](/demand/global-en/categories/ai-seo-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Frase or MarketMuse?

In August 2026, Frase had more branded searches than MarketMuse among AI SEO tools worldwide. Frase was estimated to have 136K branded searches compared to MarketMuse’s 1.9K, and held a 95.8% Share of Search versus MarketMuse’s 1.4%.

## Cite this page

Brandwave. "Frase vs MarketMuse: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/ai-seo-tools/compare/frase-vs-marketmuse

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-seo-tools/compare/frase-vs-marketmuse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.