---
title: "AI search visibility tools: Which brands are most popular in search?"
description: "Compare tools that track and improve how brands appear in AI assistants and AI search answers, measured through worldwide English-language branded search demand. Share of Search among Peec AI, Profound, AirOps, Searchable, Otterly.AI, Scrunch and AthenaHQ, the AI search visibility tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-search-visibility-tools"
publisher: "Brandwave"
---

# AI search visibility tools: Which brands are most popular in search?

Compare tools that track and improve how brands appear in AI assistants and AI search answers, measured through worldwide English-language branded search demand. Share of Search among Peec AI, Profound, AirOps, Searchable, Otterly.AI, Scrunch and AthenaHQ, the AI search visibility tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI search visibility tools
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Peec AI, 27.2%

## Which brand is most popular in search among AI search visibility tools worldwide?

- In August 2026, Peec AI was the most searched among AI search visibility tools worldwide, with an estimated 23.1K branded searches and 27.2% estimated Share of Search within this set.
- Profound is in 2nd place, 3.1 percentage points behind at 24.1% Share of Search.
- Across the 11 months ending August 2026, Peec AI’s estimated Share of Search among AI search visibility tools worldwide increased from 18.1% to 27.2%.
- Across the 11 months ending August 2026, Profound’s estimated Share of Search among AI search visibility tools worldwide increased from 23.1% to 24.1%.
- Across the 11 months ending August 2026, AirOps’ estimated Share of Search among AI search visibility tools worldwide decreased from 22.1% to 18.1%.
- Across the 11 months ending August 2026, Searchable’s estimated Share of Search among AI search visibility tools worldwide decreased from 20.6% to 17.4%.
- Across the 11 months ending August 2026, Otterly.AI’s estimated Share of Search among AI search visibility tools worldwide increased from 4.3% to 5.4%.
- Across the 11 months ending August 2026, Scrunch’s estimated Share of Search among AI search visibility tools worldwide decreased from 6.4% to 4.3%.
- Across the 11 months ending August 2026, AthenaHQ’s estimated Share of Search among AI search visibility tools worldwide decreased from 5.5% to 3.4%.
- Across the 11 months ending August 2026, Peec AI’s estimated Share of Search among AI search visibility tools worldwide peaked at 30.2% in May 2026 and was lowest at 18.1% in October 2025.
- Across the 11 months ending August 2026, Profound’s estimated Share of Search among AI search visibility tools worldwide peaked at 24.4% in March 2026 and was lowest at 16.6% in December 2025.
- Across the 11 months ending August 2026, AirOps’ estimated Share of Search among AI search visibility tools worldwide peaked at 26.3% in November 2025 and was lowest at 18.1% in August 2026.
- Across the 11 months ending August 2026, Searchable’s estimated Share of Search among AI search visibility tools worldwide peaked at 24.4% in December 2025 and was lowest at 15.3% in April 2026.
- Across the 11 months ending August 2026, Otterly.AI’s estimated Share of Search among AI search visibility tools worldwide peaked at 6.7% in July 2026 and was lowest at 3.8% in December 2025.
- Across the 11 months ending August 2026, Scrunch’s estimated Share of Search among AI search visibility tools worldwide peaked at 6.4% in October 2025 and was lowest at 3.9% in May 2026.
- Across the 11 months ending August 2026, AthenaHQ’s estimated Share of Search among AI search visibility tools worldwide peaked at 5.6% in February 2026 and was lowest at 3.4% in August 2026.
- Across the 11 months ending August 2026, Peec AI rose from 4th to 1st among AI search visibility tools worldwide.
- Across the 11 months ending August 2026, Profound fell from 1st to 2nd among AI search visibility tools worldwide.
- Across the 11 months ending August 2026, AirOps fell from 2nd to 3rd among AI search visibility tools worldwide.
- Across the 11 months ending August 2026, Searchable fell from 3rd to 4th among AI search visibility tools worldwide.
- Across the 11 months ending August 2026, Otterly.AI rose from 7th to 5th among AI search visibility tools worldwide.
- Across the 11 months ending August 2026, Scrunch fell from 5th to 6th among AI search visibility tools worldwide.
- Across the 11 months ending August 2026, AthenaHQ fell from 6th to 7th among AI search visibility tools worldwide.

## Compare search popularity between leading brands

- [Peec AI vs Profound: compare search popularity](/demand/global-en/compare/peec-ai-vs-profound): 27.2% against 24.1% Share of Search.
- [Peec AI vs AirOps: compare search popularity](/demand/global-en/compare/airops-vs-peec-ai): 27.2% against 18.1% Share of Search.
- [Peec AI vs Searchable: compare search popularity](/demand/global-en/compare/peec-ai-vs-searchable): 27.2% against 17.4% Share of Search.
- [Peec AI vs Otterly.AI: compare search popularity](/demand/global-en/compare/otterly-ai-vs-peec-ai): 27.2% against 5.4% Share of Search.
- [Profound vs AirOps: compare search popularity](/demand/global-en/compare/airops-vs-profound): 24.1% against 18.1% Share of Search.
- [Profound vs Searchable: compare search popularity](/demand/global-en/compare/profound-vs-searchable): 24.1% against 17.4% Share of Search.
- [Profound vs Otterly.AI: compare search popularity](/demand/global-en/compare/otterly-ai-vs-profound): 24.1% against 5.4% Share of Search.
- [AirOps vs Searchable: compare search popularity](/demand/global-en/compare/airops-vs-searchable): 18.1% against 17.4% Share of Search.
- [AirOps vs Otterly.AI: compare search popularity](/demand/global-en/compare/airops-vs-otterly-ai): 18.1% against 5.4% Share of Search.
- [Searchable vs Otterly.AI: compare search popularity](/demand/global-en/compare/otterly-ai-vs-searchable): 17.4% against 5.4% Share of Search.

## How did search popularity change for AI search visibility tools worldwide in August 2026?

- In August 2026, Profound gained estimated Share of Search among AI search visibility tools worldwide, from 21.5% to 24.1%.
- In August 2026, Searchable gained estimated Share of Search among AI search visibility tools worldwide, from 16.9% to 17.4%.
- In August 2026, Otterly.AI lost estimated Share of Search among AI search visibility tools worldwide, from 6.7% to 5.4%.
- In August 2026, AthenaHQ lost estimated Share of Search among AI search visibility tools worldwide, from 4.2% to 3.4%.
- In August 2026, Peec AI lost estimated Share of Search among AI search visibility tools worldwide, from 27.7% to 27.2%.
- Estimated monthly branded searches for Scrunch worldwide fell 17.8% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Peec AI | 27.2% | 23.1K | 0.0% | Peec AI |
| 2 | Profound | 24.1% | 20.5K | +14.4% | Profound |
| 3 | AirOps | 18.1% | 15.4K | -0.3% | AirOps |
| 4 | Searchable | 17.4% | 14.8K | +5.0% | Searchable |
| 5 | Otterly.AI | 5.4% | 4.6K | -17.8% | Otterly.AI |
| 6 | Scrunch | 4.3% | 3.6K | -0.3% | Scrunch |
| 7 | AthenaHQ | 3.4% | 2.9K | -17.8% | AthenaHQ |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Profound | 16K | 23.1% | 1 |
| Oct 2025 | AirOps | 15.3K | 22.1% | 2 |
| Oct 2025 | Searchable | 14.2K | 20.6% | 3 |
| Oct 2025 | Peec AI | 12.5K | 18.1% | 4 |
| Oct 2025 | Scrunch | 4.4K | 6.4% | 5 |
| Oct 2025 | AthenaHQ | 3.8K | 5.5% | 6 |
| Oct 2025 | Otterly.AI | 3K | 4.3% | 7 |
| Nov 2025 | AirOps | 19.1K | 26.3% | 1 |
| Nov 2025 | Peec AI | 18.6K | 25.5% | 2 |
| Nov 2025 | Profound | 13.2K | 18.2% | 3 |
| Nov 2025 | Searchable | 12.2K | 16.7% | 4 |
| Nov 2025 | Scrunch | 3.6K | 5% | 5 |
| Nov 2025 | AthenaHQ | 3K | 4.2% | 6 |
| Nov 2025 | Otterly.AI | 2.9K | 4% | 7 |
| Dec 2025 | Searchable | 16.2K | 24.4% | 1 |
| Dec 2025 | AirOps | 15.6K | 23.5% | 2 |
| Dec 2025 | Peec AI | 15.2K | 22.9% | 3 |
| Dec 2025 | Profound | 11K | 16.6% | 4 |
| Dec 2025 | AthenaHQ | 3K | 4.5% | 5 |
| Dec 2025 | Scrunch | 2.9K | 4.4% | 6 |
| Dec 2025 | Otterly.AI | 2.5K | 3.8% | 7 |
| Jan 2026 | AirOps | 18.9K | 24.5% | 1 |
| Jan 2026 | Peec AI | 18.6K | 24.1% | 2 |
| Jan 2026 | Searchable | 15.2K | 19.7% | 3 |
| Jan 2026 | Profound | 13.2K | 17.2% | 4 |
| Jan 2026 | AthenaHQ | 3.9K | 5% | 5 |
| Jan 2026 | Otterly.AI | 3.7K | 4.8% | 6 |
| Jan 2026 | Scrunch | 3.6K | 4.7% | 7 |
| Feb 2026 | AirOps | 19K | 24.6% | 1 |
| Feb 2026 | Profound | 18.1K | 23.4% | 2 |
| Feb 2026 | Peec AI | 15.2K | 19.7% | 3 |
| Feb 2026 | Searchable | 13.4K | 17.3% | 4 |
| Feb 2026 | AthenaHQ | 4.3K | 5.6% | 5 |
| Feb 2026 | Otterly.AI | 3.7K | 4.8% | 6 |
| Feb 2026 | Scrunch | 3.6K | 4.7% | 7 |
| Mar 2026 | Profound | 21.4K | 24.4% | 1 |
| Mar 2026 | AirOps | 19K | 21.6% | 2 |
| Mar 2026 | Peec AI | 18.9K | 21.5% | 3 |
| Mar 2026 | Searchable | 15.1K | 17.2% | 4 |
| Mar 2026 | Otterly.AI | 5.5K | 6.3% | 5 |
| Mar 2026 | AthenaHQ | 4.3K | 4.9% | 6 |
| Mar 2026 | Scrunch | 3.7K | 4.2% | 7 |
| Apr 2026 | AirOps | 18.9K | 23.5% | 1 |
| Apr 2026 | Peec AI | 18.8K | 23.3% | 2 |
| Apr 2026 | Profound | 18.1K | 22.5% | 3 |
| Apr 2026 | Searchable | 12.4K | 15.3% | 4 |
| Apr 2026 | Otterly.AI | 4.5K | 5.6% | 5 |
| Apr 2026 | AthenaHQ | 4.3K | 5.3% | 6 |
| Apr 2026 | Scrunch | 3.6K | 4.5% | 7 |
| May 2026 | Peec AI | 27.8K | 30.2% | 1 |
| May 2026 | AirOps | 18.9K | 20.6% | 2 |
| May 2026 | Profound | 17.7K | 19.3% | 3 |
| May 2026 | Searchable | 14.4K | 15.7% | 4 |
| May 2026 | Otterly.AI | 5.5K | 6% | 5 |
| May 2026 | AthenaHQ | 4K | 4.4% | 6 |
| May 2026 | Scrunch | 3.6K | 3.9% | 7 |
| Jun 2026 | Peec AI | 23K | 25.7% | 1 |
| Jun 2026 | AirOps | 18.8K | 21% | 2 |
| Jun 2026 | Profound | 18.2K | 20.3% | 3 |
| Jun 2026 | Searchable | 15.3K | 17% | 4 |
| Jun 2026 | Otterly.AI | 5.6K | 6.3% | 5 |
| Jun 2026 | Scrunch | 4.5K | 5% | 6 |
| Jun 2026 | AthenaHQ | 4.3K | 4.8% | 7 |
| Jul 2026 | Peec AI | 23.1K | 27.7% | 1 |
| Jul 2026 | Profound | 17.9K | 21.5% | 2 |
| Jul 2026 | AirOps | 15.4K | 18.5% | 3 |
| Jul 2026 | Searchable | 14.1K | 16.9% | 4 |
| Jul 2026 | Otterly.AI | 5.6K | 6.7% | 5 |
| Jul 2026 | Scrunch | 3.7K | 4.4% | 6 |
| Jul 2026 | AthenaHQ | 3.5K | 4.2% | 7 |
| Aug 2026 | Peec AI | 23.1K | 27.2% | 1 |
| Aug 2026 | Profound | 20.5K | 24.1% | 2 |
| Aug 2026 | AirOps | 15.4K | 18.1% | 3 |
| Aug 2026 | Searchable | 14.8K | 17.4% | 4 |
| Aug 2026 | Otterly.AI | 4.6K | 5.4% | 5 |
| Aug 2026 | Scrunch | 3.6K | 4.3% | 6 |
| Aug 2026 | AthenaHQ | 2.9K | 3.4% | 7 |
| Sep 2026 | AirOps | — | — | — |
| Sep 2026 | AthenaHQ | — | — | — |
| Sep 2026 | Otterly.AI | — | — | — |
| Sep 2026 | Peec AI | — | — | — |
| Sep 2026 | Profound | — | — | — |
| Sep 2026 | Scrunch | — | — | — |
| Sep 2026 | Searchable | — | — | — |

## What is being compared

- **AirOps**: Measured on the search terms “air ops”, “AirOps”, “airops ai”, “airops pricing” and “airops seo”, summed into one figure.
- **AthenaHQ**: Measured on the search terms “athena hq”, “athena hq ai”, “AthenaHQ” and “athenahq ai”, summed into one figure.
- **Otterly.AI**: Measured on the search terms “Otterly AI”, “otterly ai pricing” and “otterly.ai”, summed into one figure.
- **Peec AI**: Measured on the search terms “Peec AI”, “peec ai pricing”, “peec ai review” and “peec.ai”, summed into one figure.
- **Profound**: Measured on the search terms “profound aeo”, “Profound AI”, “profound ai pricing”, “profound ai search”, “profound ai seo”, “profound ai tool”, “profound ai visibility”, “profound geo”, “profound seo”, “try profound” and “tryprofound”, summed into one figure.
- **Scrunch**: Measured on the search terms “Scrunch AI”, “scrunch ai seo” and “scrunch ai visibility”, summed into one figure.
- **Searchable**: Measured on the search terms “Searchable AI”, “searchable com”, “searchable geo”, “searchable seo” and “searchable.com”, summed into one figure.

- [AirOps](/demand/global-en/brands/airops)
- [AthenaHQ](/demand/global-en/brands/athenahq)
- [Otterly.AI](/demand/global-en/brands/otterly-ai)
- [Peec AI](/demand/global-en/brands/peec-ai)
- [Profound](/demand/global-en/brands/profound)
- [Scrunch](/demand/global-en/brands/scrunch)
- [Searchable](/demand/global-en/brands/searchable)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI search visibility tools worldwide?

In August 2026, Peec AI was the most searched among AI search visibility tools worldwide, with an estimated 23.1K branded searches and 27.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "AI search visibility tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-search-visibility-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-search-visibility-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.