---
title: "Consensus vs Perplexity: Which is more popular by branded search?"
description: "Which is more popular in search, Consensus or Perplexity? Compare estimated monthly branded-search demand and Share of Search inside the AI research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-research-tools/compare/consensus-vs-perplexity"
publisher: "Brandwave"
---

# Consensus vs Perplexity: Which is more popular by branded search?

Which is more popular in search, Consensus or Perplexity? Compare estimated monthly branded-search demand and Share of Search inside the AI research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Consensus and Perplexity
- **Competitive set**: AI research tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Consensus Share of Search**: 3.1%
- **Perplexity Share of Search**: 93.5%

## Which is more popular in search, Consensus or Perplexity?

- In August 2026, Perplexity had more branded searches than Consensus among AI research tools worldwide. Perplexity was estimated to have 11.1M branded searches compared to Consensus’ 368K, and held a 93.5% Share of Search versus Consensus’ 3.1%.
- Perplexity was ahead of Consensus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Consensus’ estimated Share of Search among AI research tools worldwide moved from 0.78% to 3.1%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 11 months ending August 2026, Perplexity’s estimated Share of Search among AI research tools worldwide moved from 97.6% to 93.5%, and its estimated monthly branded searches moved from 37.8M to 11.1M.

## How did search popularity change for AI research tools worldwide in August 2026?

- Perplexity’s estimated Share of Search among AI research tools worldwide has lost ground for 3 months in a row, from 94.3% to 93.5% in August 2026.
- Estimated monthly branded searches for Consensus worldwide rose 22.3% over 11 measured months, from 301K to 368K in August 2026.

## Month by month

| Month | Consensus estimated searches | Consensus Share of Search | Consensus rank | Perplexity estimated searches | Perplexity Share of Search | Perplexity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 0.78% | 3 | 37.8M | 97.6% | 1 |
| Nov 2025 | 368K | 1.2% | 3 | 29.5M | 97.1% | 1 |
| Dec 2025 | 301K | 1.4% | 3 | 20.9M | 96.7% | 1 |
| Jan 2026 | 301K | 1.6% | 3 | 18.4M | 95.8% | 1 |
| Feb 2026 | 368K | 1.9% | 3 | 18.3M | 95.5% | 1 |
| Mar 2026 | 450K | 2.2% | 3 | 19.3M | 94.8% | 1 |
| Apr 2026 | 450K | 2.2% | 3 | 19.1M | 94.8% | 1 |
| May 2026 | 450K | 2.7% | 2 | 15.7M | 94.3% | 1 |
| Jun 2026 | 450K | 3.3% | 2 | 12.9M | 93.8% | 1 |
| Jul 2026 | 368K | 3.1% | 2 | 11.2M | 93.6% | 1 |
| Aug 2026 | 368K | 3.1% | 2 | 11.1M | 93.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Consensus’ and Perplexity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Consensus**: Measured on the search term “consensus ai”.
- **Perplexity**: Measured on the search terms “comet browser”, “comet perplexity”, “perplexity”, “perplexity ai”, “perplexity ai app”, “perplexity ai free”, “perplexity ai search”, “perplexity ai search engine”, “perplexity app”, “perplexity browser”, “perplexity chat”, “perplexity com”, “perplexity comet”, “perplexity download”, “perplexity finance”, “perplexity ia”, “perplexity labs”, “perplexity max”, “perplexity pro”, “perplexity search” and “perplexity.ai”, summed into one figure.

- [Consensus profile](/demand/global-en/brands/consensus)
- [Perplexity profile](/demand/global-en/brands/perplexity)
- [All AI research tools worldwide](/demand/global-en/categories/ai-research-tools): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Consensus or Perplexity?

In August 2026, Perplexity had more branded searches than Consensus among AI research tools worldwide. Perplexity was estimated to have 11.1M branded searches compared to Consensus’ 368K, and held a 93.5% Share of Search versus Consensus’ 3.1%.

## Cite this page

Brandwave. "Consensus vs Perplexity: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/ai-research-tools/compare/consensus-vs-perplexity

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-research-tools/compare/consensus-vs-perplexity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.