---
title: "Mistral AI vs OpenAI: Which is searched more?"
description: "Which is more popular in search, Mistral AI or OpenAI? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-model-companies/compare/mistral-ai-vs-openai"
publisher: "Brandwave"
---

# Mistral AI vs OpenAI: Which is searched more?

Which is more popular in search, Mistral AI or OpenAI? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mistral AI and OpenAI
- **Competitive set**: AI model companies
- **Market**: Global
- **Month measured**: Sep 2026
- **Mistral AI Share of Search**: 10%
- **OpenAI Share of Search**: 48.1%

## Which is more popular in search, Mistral AI or OpenAI?

- In September 2026, OpenAI had more branded searches than Mistral AI among AI model companies worldwide. OpenAI was estimated to have 6.1M branded searches compared to Mistral AI’s 1.3M, and held a 48.1% Share of Search versus Mistral AI’s 10%.
- OpenAI was ahead of Mistral AI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mistral AI’s estimated Share of Search among AI model companies worldwide moved from 10.9% to 10%, and its estimated monthly branded searches held steady at 1.3M.
- Across the 12 months ending September 2026, OpenAI’s estimated Share of Search among AI model companies worldwide moved from 78.1% to 48.1%, and its estimated monthly branded searches moved from 9.1M to 6.1M.

## How did search popularity change for AI model companies worldwide in September 2026?

- In September 2026, OpenAI lost estimated Share of Search among AI model companies worldwide, from 54.8% to 48.1%.
- In September 2026, Mistral AI lost estimated Share of Search among AI model companies worldwide, from 11.4% to 10%.

## Month by month

| Month | Mistral AI estimated searches | Mistral AI Share of Search | Mistral AI rank | OpenAI estimated searches | OpenAI Share of Search | OpenAI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3M | 10.9% | 2 | 9.1M | 78.1% | 1 |
| Nov 2025 | 1.3M | 10.7% | 2 | 9.1M | 76.7% | 1 |
| Dec 2025 | 1.3M | 9.4% | 2 | 11.1M | 81.5% | 1 |
| Jan 2026 | 1.3M | 13.9% | 2 | 6.1M | 66.5% | 1 |
| Feb 2026 | 1.3M | 9% | 3 | 6.1M | 43% | 2 |
| Mar 2026 | 1.6M | 7.5% | 3 | 13.6M | 65.7% | 1 |
| Apr 2026 | 1.3M | 9.7% | 3 | 7.5M | 56.5% | 1 |
| May 2026 | 1.4M | 10.9% | 3 | 7.5M | 58.9% | 1 |
| Jun 2026 | 1.5M | 12.6% | 3 | 5M | 42% | 2 |
| Jul 2026 | 1M | 11.5% | 3 | 5M | 55.1% | 1 |
| Aug 2026 | 1M | 11.4% | 3 | 5M | 54.8% | 1 |
| Sep 2026 | 1.3M | 10% | 3 | 6.1M | 48.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Mistral AI’s and OpenAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mistral AI**: Measured on the search terms “mistral”, “mistral ai” and “mistralai”, summed into one figure.
- **OpenAI**: Measured on the search term “openai”.

- [Mistral AI profile](/demand/global-en/brands/mistral-ai)
- [OpenAI profile](/demand/global-en/brands/openai)
- [All AI model companies worldwide](/demand/global-en/categories/ai-model-companies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mistral AI or OpenAI?

In September 2026, OpenAI had more branded searches than Mistral AI among AI model companies worldwide. OpenAI was estimated to have 6.1M branded searches compared to Mistral AI’s 1.3M, and held a 48.1% Share of Search versus Mistral AI’s 10%.

## Cite this page

Brandwave. "Mistral AI vs OpenAI: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ai-model-companies/compare/mistral-ai-vs-openai

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-model-companies/compare/mistral-ai-vs-openai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.