---
title: "AI model companies: Which are searched most?"
description: "Compare the ai model companies people choose between. Share of Search among OpenAI, Anthropic, Mistral AI, xAI and Google DeepMind, the AI model companies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-model-companies"
publisher: "Brandwave"
---

# AI model companies: Which are searched most?

Compare the ai model companies people choose between. Share of Search among OpenAI, Anthropic, Mistral AI, xAI and Google DeepMind, the AI model companies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI model companies
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: OpenAI, 48.1%

## Which brand is most popular in search among AI model companies worldwide?

- In September 2026, OpenAI was the most searched among AI model companies worldwide, with an estimated 6.1M branded searches and 48.1% estimated Share of Search within this set.
- Anthropic is in 2nd place, 8.8 percentage points behind at 39.3% Share of Search.
- Across the 12 months ending September 2026, OpenAI’s estimated Share of Search among AI model companies worldwide decreased from 78.1% to 48.1%.
- Across the 12 months ending September 2026, Anthropic’s estimated Share of Search among AI model companies worldwide increased from 7% to 39.3%.
- Across the 12 months ending September 2026, Mistral AI’s estimated Share of Search among AI model companies worldwide decreased from 10.9% to 10%.
- Across the 12 months ending September 2026, xAI’s estimated Share of Search among AI model companies worldwide decreased from 3.1% to 1.6%.
- Across the 12 months ending September 2026, OpenAI’s estimated Share of Search among AI model companies worldwide peaked at 81.5% in December 2025 and was lowest at 42% in June 2026.
- Across the 12 months ending September 2026, Anthropic’s estimated Share of Search among AI model companies worldwide peaked at 43% in February 2026 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, Mistral AI’s estimated Share of Search among AI model companies worldwide peaked at 13.9% in January 2026 and was lowest at 7.5% in March 2026.
- Across the 12 months ending September 2026, xAI’s estimated Share of Search among AI model companies worldwide peaked at 4.9% in January 2026 and was lowest at 1.6% in September 2026.
- Across the 12 months ending September 2026, Google DeepMind’s estimated Share of Search among AI model companies worldwide peaked at 1.5% in August 2026 and was lowest at 0.44% in March 2026.
- Across the 12 months ending September 2026, Anthropic rose from 3rd to 2nd among AI model companies worldwide.
- Across the 12 months ending September 2026, Mistral AI fell from 2nd to 3rd among AI model companies worldwide.
- Across the 12 months ending September 2026, Google DeepMind held steady: its estimated Share of Search among AI model companies worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OpenAI vs Anthropic: compare search popularity](/demand/global-en/compare/anthropic-vs-openai): 48.1% against 39.3% Share of Search.
- [OpenAI vs Mistral AI: compare search popularity](/demand/global-en/compare/mistral-ai-vs-openai): 48.1% against 10% Share of Search.
- [Anthropic vs Mistral AI: compare search popularity](/demand/global-en/compare/anthropic-vs-mistral-ai): 39.3% against 10% Share of Search.

## How did search popularity change for AI model companies worldwide in September 2026?

- In September 2026, Anthropic gained estimated Share of Search among AI model companies worldwide, from 30% to 39.3%.
- In September 2026, OpenAI lost estimated Share of Search among AI model companies worldwide, from 54.8% to 48.1%.
- In September 2026, Mistral AI lost estimated Share of Search among AI model companies worldwide, from 11.4% to 10%.
- In September 2026, xAI lost estimated Share of Search among AI model companies worldwide, from 2.2% to 1.6%.
- Estimated monthly branded searches for Google DeepMind worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OpenAI | 48.1% | 6.1M | +22.4% | OpenAI |
| 2 | Anthropic | 39.3% | 5M | +82.5% | Anthropic |
| 3 | Mistral AI | 10% | 1.3M | +22.4% | Mistral AI |
| 4 | xAI | 1.6% | 201K | 0.0% | xAI |
| 5 | Google DeepMind | 1.1% | 135K | 0.0% | Google |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OpenAI | 9.1M | 78.1% | 1 |
| Oct 2025 | Mistral AI | 1.3M | 10.9% | 2 |
| Oct 2025 | Anthropic | 823K | 7% | 3 |
| Oct 2025 | xAI | 368K | 3.1% | 4 |
| Oct 2025 | Google DeepMind | 90.5K | 0.77% | 5 |
| Nov 2025 | OpenAI | 9.1M | 76.7% | 1 |
| Nov 2025 | Mistral AI | 1.3M | 10.7% | 2 |
| Nov 2025 | Anthropic | 1M | 8.4% | 3 |
| Nov 2025 | xAI | 368K | 3.1% | 4 |
| Nov 2025 | Google DeepMind | 135K | 1.1% | 5 |
| Dec 2025 | OpenAI | 11.1M | 81.5% | 1 |
| Dec 2025 | Mistral AI | 1.3M | 9.4% | 2 |
| Dec 2025 | Anthropic | 823K | 6% | 3 |
| Dec 2025 | xAI | 301K | 2.2% | 4 |
| Dec 2025 | Google DeepMind | 110K | 0.81% | 5 |
| Jan 2026 | OpenAI | 6.1M | 66.5% | 1 |
| Jan 2026 | Mistral AI | 1.3M | 13.9% | 2 |
| Jan 2026 | Anthropic | 1.2M | 13.3% | 3 |
| Jan 2026 | xAI | 450K | 4.9% | 4 |
| Jan 2026 | Google DeepMind | 135K | 1.5% | 5 |
| Feb 2026 | Anthropic | 6.1M | 43% | 1 |
| Feb 2026 | OpenAI | 6.1M | 43% | 2 |
| Feb 2026 | Mistral AI | 1.3M | 9% | 3 |
| Feb 2026 | xAI | 550K | 3.9% | 4 |
| Feb 2026 | Google DeepMind | 165K | 1.2% | 5 |
| Mar 2026 | OpenAI | 13.6M | 65.7% | 1 |
| Mar 2026 | Anthropic | 5M | 24.2% | 2 |
| Mar 2026 | Mistral AI | 1.6M | 7.5% | 3 |
| Mar 2026 | xAI | 450K | 2.2% | 4 |
| Mar 2026 | Google DeepMind | 90.5K | 0.44% | 5 |
| Apr 2026 | OpenAI | 7.5M | 56.5% | 1 |
| Apr 2026 | Anthropic | 4.1M | 30.9% | 2 |
| Apr 2026 | Mistral AI | 1.3M | 9.7% | 3 |
| Apr 2026 | xAI | 301K | 2.3% | 4 |
| Apr 2026 | Google DeepMind | 90.5K | 0.68% | 5 |
| May 2026 | OpenAI | 7.5M | 58.9% | 1 |
| May 2026 | Anthropic | 3.4M | 26.4% | 2 |
| May 2026 | Mistral AI | 1.4M | 10.9% | 3 |
| May 2026 | xAI | 368K | 2.9% | 4 |
| May 2026 | Google DeepMind | 110K | 0.87% | 5 |
| Jun 2026 | Anthropic | 5M | 42% | 1 |
| Jun 2026 | OpenAI | 5M | 42% | 2 |
| Jun 2026 | Mistral AI | 1.5M | 12.6% | 3 |
| Jun 2026 | xAI | 301K | 2.5% | 4 |
| Jun 2026 | Google DeepMind | 110K | 0.92% | 5 |
| Jul 2026 | OpenAI | 5M | 55.1% | 1 |
| Jul 2026 | Anthropic | 2.7M | 30.2% | 2 |
| Jul 2026 | Mistral AI | 1M | 11.5% | 3 |
| Jul 2026 | xAI | 201K | 2.2% | 4 |
| Jul 2026 | Google DeepMind | 90.5K | 1% | 5 |
| Aug 2026 | OpenAI | 5M | 54.8% | 1 |
| Aug 2026 | Anthropic | 2.7M | 30% | 2 |
| Aug 2026 | Mistral AI | 1M | 11.4% | 3 |
| Aug 2026 | xAI | 201K | 2.2% | 4 |
| Aug 2026 | Google DeepMind | 135K | 1.5% | 5 |
| Sep 2026 | OpenAI | 6.1M | 48.1% | 1 |
| Sep 2026 | Anthropic | 5M | 39.3% | 2 |
| Sep 2026 | Mistral AI | 1.3M | 10% | 3 |
| Sep 2026 | xAI | 201K | 1.6% | 4 |
| Sep 2026 | Google DeepMind | 135K | 1.1% | 5 |

## What is being compared

- **Anthropic**: Measured on the search term “anthropic”.
- **Google DeepMind**: Measured on the search term “google deepmind”.
- **Mistral AI**: Measured on the search terms “mistral”, “mistral ai” and “mistralai”, summed into one figure.
- **OpenAI**: Measured on the search term “openai”.
- **xAI**: Measured on the search term “xai”.

- [Anthropic](/demand/global-en/brands/anthropic)
- [Google DeepMind](/demand/global-en/brands/google-deepmind)
- [Mistral AI](/demand/global-en/brands/mistral-ai)
- [OpenAI](/demand/global-en/brands/openai)
- [xAI](/demand/global-en/brands/xai)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI model companies worldwide?

In September 2026, OpenAI was the most searched among AI model companies worldwide, with an estimated 6.1M branded searches and 48.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "AI model companies: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ai-model-companies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-model-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.