--- title: "AI marketing platforms: Which are most popular?" description: "Compare the AI platforms marketing teams use to create, personalise and optimise campaigns. Share of Search among Jasper, Copy.ai, Canva, Writer, Pencil, Blaze, Typeface, HubSpot Breeze, Albert, Klaviyo, Persado and Semrush, the AI marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-marketing-platforms" publisher: "Brandwave" --- # AI marketing platforms: Which are most popular? Compare the AI platforms marketing teams use to create, personalise and optimise campaigns. Share of Search among Jasper, Copy.ai, Canva, Writer, Pencil, Blaze, Typeface, HubSpot Breeze, Albert, Klaviyo, Persado and Semrush, the AI marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: AI marketing platforms - **Market**: Global - **Brands compared**: 12 - **Month measured**: Sep 2026 - **Highest Share of Search**: Jasper, 38.5% ## Which brand is most popular in search among AI marketing platforms worldwide? - In September 2026, Jasper was the most searched among AI marketing platforms worldwide, with an estimated 49.7K branded searches, 38.5% of all searches for the 12 we track. - Copy.ai is in 2nd place, 17.4 percentage points behind at 21.1%. - Across the 11 months ending September 2026, Jasper’s share of searches among AI marketing platforms worldwide decreased from 44.5% to 38.5%. - Across the 11 months ending September 2026, Copy.ai’s share of searches among AI marketing platforms worldwide decreased from 24.1% to 21.1%. - Across the 11 months ending September 2026, Canva’s share of searches among AI marketing platforms worldwide increased from 7.2% to 11.5%. - Across the 11 months ending September 2026, Writer’s share of searches among AI marketing platforms worldwide increased from 5.9% to 7.7%. - Across the 11 months ending September 2026, Pencil’s share of searches among AI marketing platforms worldwide increased from 2.3% to 5.4%. - Across the 11 months ending September 2026, Blaze’s share of searches among AI marketing platforms worldwide decreased from 10.8% to 4.2%. - Across the 11 months ending September 2026, Typeface’s share of searches among AI marketing platforms worldwide increased from 0.42% to 4.2%. - Across the 11 months ending September 2026, Albert’s share of searches among AI marketing platforms worldwide increased from 0.78% to 1.5%. - Across the 11 months ending September 2026, Klaviyo’s share of searches among AI marketing platforms worldwide increased from 0.23% to 1.5%. - Across the 11 months ending September 2026, Persado’s share of searches among AI marketing platforms worldwide increased from 0.94% to 1.5%. - Across the 11 months ending September 2026, Jasper’s share of searches among AI marketing platforms worldwide peaked at 44.7% in January 2026 and was lowest at 38.5% in September 2026. - Across the 11 months ending September 2026, Copy.ai’s share of searches among AI marketing platforms worldwide peaked at 26.7% in December 2025 and was lowest at 18.4% in March 2026. - Across the 11 months ending September 2026, Canva’s share of searches among AI marketing platforms worldwide peaked at 12.6% in August 2026 and was lowest at 6.5% in December 2025. - Across the 11 months ending September 2026, Writer’s share of searches among AI marketing platforms worldwide peaked at 7.7% in September 2026 and was lowest at 4.5% in March 2026. - Across the 11 months ending September 2026, Pencil’s share of searches among AI marketing platforms worldwide peaked at 15.2% in March 2026 and was lowest at 2.3% in November 2025. - Across the 11 months ending September 2026, Blaze’s share of searches among AI marketing platforms worldwide peaked at 12% in December 2025 and was lowest at 3.8% in August 2026. - Across the 11 months ending September 2026, HubSpot Breeze’s share of searches among AI marketing platforms worldwide peaked at 3% in April 2026 and was lowest at 1.8% in January 2026. - Across the 11 months ending September 2026, Canva rose from 4th to 3rd among AI marketing platforms worldwide. - Across the 11 months ending September 2026, Writer rose from 5th to 4th among AI marketing platforms worldwide. - Across the 11 months ending September 2026, Pencil rose from 6th to 5th among AI marketing platforms worldwide. - Across the 11 months ending September 2026, Blaze fell from 3rd to 6th among AI marketing platforms worldwide. - Across the 11 months ending September 2026, Typeface rose from 11th to 7th among AI marketing platforms worldwide. - Across the 11 months ending September 2026, HubSpot Breeze fell from 7th to 8th among AI marketing platforms worldwide. - Across the 11 months ending September 2026, Klaviyo rose from 12th to 10th among AI marketing platforms worldwide. - Across the 11 months ending September 2026, Persado fell from 8th to 11th among AI marketing platforms worldwide. - Across the 11 months ending September 2026, Semrush fell from 10th to 12th among AI marketing platforms worldwide. ## Top AI marketing platforms in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Jasper appeared every time. Jasper was recommended most often, coming first in three out of five answers. Canva was second, and Copy.ai was third. Pencil, which ranked fifth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jasper | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Canva | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Copy.ai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Klaviyo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Semrush | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | HubSpot Breeze | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Writer | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Blaze | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Pencil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Typeface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Albert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Persado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI marketing platforms - Asked ChatGPT "What are the best AI marketing tools?": 1. Canva, 2. Semrush, 3. Jasper, 4. Klaviyo, 5. HubSpot Breeze - Asked ChatGPT "Which AI platform is best for creating marketing content at scale?": 1. Jasper, 2. Copy.ai, 3. Writer - Asked ChatGPT "What AI tools do marketing teams use to run campaigns?": 1. Canva, 2. Klaviyo, 3. Jasper, 4. Semrush, 5. HubSpot Breeze - Searched Google, AI Overview "ai marketing tools": 1. Jasper, 2. Copy.ai, 3. Canva, 4. HubSpot Breeze - Searched Google, AI Overview "ai marketing platform": 1. Jasper, 2. Copy.ai, 3. Blaze Not named in any answer: Pencil, Typeface, Albert and Persado. Brands are listed in the order each answer named them. The answers were collected in the United States on October 23, 2026. ## Compare search popularity between leading brands - [Jasper vs Copy.ai: compare search popularity](/demand/global-en/compare/copy-ai-vs-jasper): 38.5% against 21.1% Share of Search. - [Jasper vs Canva: compare search popularity](/demand/global-en/compare/canva-vs-jasper): 38.5% against 11.5% Share of Search. - [Jasper vs Writer: compare search popularity](/demand/global-en/compare/jasper-vs-writer-ai): 38.5% against 7.7% Share of Search. - [Jasper vs Pencil: compare search popularity](/demand/global-en/compare/jasper-vs-pencil): 38.5% against 5.4% Share of Search. - [Copy.ai vs Canva: compare search popularity](/demand/global-en/compare/canva-vs-copy-ai): 21.1% against 11.5% Share of Search. - [Copy.ai vs Writer: compare search popularity](/demand/global-en/compare/copy-ai-vs-writer-ai): 21.1% against 7.7% Share of Search. - [Copy.ai vs Pencil: compare search popularity](/demand/global-en/compare/copy-ai-vs-pencil): 21.1% against 5.4% Share of Search. - [Canva vs Writer: compare search popularity](/demand/global-en/compare/canva-vs-writer-ai): 11.5% against 7.7% Share of Search. - [Canva vs Pencil: compare search popularity](/demand/global-en/compare/canva-vs-pencil): 11.5% against 5.4% Share of Search. - [Writer vs Pencil: compare search popularity](/demand/global-en/compare/pencil-vs-writer-ai): 7.7% against 5.4% Share of Search. ## How did search popularity change for AI marketing platforms worldwide in September 2026? - In September 2026, Typeface overtook HubSpot Breeze and 3 others to rank 7th among AI marketing platforms worldwide, with 4.2% of the searches. - In September 2026, Klaviyo overtook Persado and Semrush to rank 10th among AI marketing platforms worldwide, with 1.5% of the searches. - In September 2026, Writer gained share of searches among AI marketing platforms worldwide, from 6.9% to 7.7%. - In September 2026, Pencil gained share of searches among AI marketing platforms worldwide, from 4.8% to 5.4%. - In September 2026, Jasper lost share of searches among AI marketing platforms worldwide, from 42.5% to 38.5%. - In September 2026, Copy.ai lost share of searches among AI marketing platforms worldwide, from 23.2% to 21.1%. - In September 2026, Canva lost share of searches among AI marketing platforms worldwide, from 12.6% to 11.5%. - Estimated monthly branded searches for Blaze worldwide fell 83.7% over 11 measured months, from 33.1K to 5.4K in September 2026. ## Which AI marketing platforms do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Jasper | 38.5% | 49.7K | -18.3% | Jasper | | 2 | Copy.ai | 21.1% | 27.2K | -18.1% | Copy.ai | | 3 | Canva | 11.5% | 14.8K | -18.2% | Canva | | 4 | Writer | 7.7% | 9.9K | 0.0% | Writer | | 5 | Pencil | 5.4% | 7K | +1.9% | Pencil | | 6 | Blaze | 4.2% | 5.4K | 0.0% | Blaze | | 7 | Typeface | 4.2% | 5.4K | +440.0% | Typeface | | 8 | HubSpot Breeze | 2.2% | 2.9K | 0.0% | HubSpot | | 9 | Albert | 1.5% | 1.9K | 0.0% | Albert | | 10 | Klaviyo | 1.5% | 1.9K | +295.8% | Klaviyo | | 11 | Persado | 1.5% | 1.9K | +18.8% | Persado | | 12 | Semrush | 0.78% | 1K | 0.0% | Semrush | Canva, Klaviyo and Semrush sell other things too, so only their searches that name this product count here, like “canva magic studio”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Jasper | 137K | 44.5% | 1 | | Nov 2025 | Copy.ai | 74.1K | 24.1% | 2 | | Nov 2025 | Blaze | 33.1K | 10.8% | 3 | | Nov 2025 | Canva | 22.2K | 7.2% | 4 | | Nov 2025 | Writer | 18.1K | 5.9% | 5 | | Nov 2025 | Pencil | 6.9K | 2.3% | 6 | | Nov 2025 | HubSpot Breeze | 6.6K | 2.1% | 7 | | Nov 2025 | Persado | 2.9K | 0.94% | 8 | | Nov 2025 | Albert | 2.4K | 0.78% | 9 | | Nov 2025 | Semrush | 2.4K | 0.78% | 10 | | Nov 2025 | Typeface | 1.3K | 0.42% | 11 | | Nov 2025 | Klaviyo | 720 | 0.23% | 12 | | Dec 2025 | Jasper | 91.6K | 40.5% | 1 | | Dec 2025 | Copy.ai | 60.5K | 26.7% | 2 | | Dec 2025 | Blaze | 27.1K | 12% | 3 | | Dec 2025 | Canva | 14.8K | 6.5% | 4 | | Dec 2025 | Writer | 14.8K | 6.5% | 5 | | Dec 2025 | Pencil | 5.7K | 2.5% | 6 | | Dec 2025 | HubSpot Breeze | 4.4K | 1.9% | 7 | | Dec 2025 | Albert | 2.4K | 1.1% | 8 | | Dec 2025 | Persado | 1.9K | 0.84% | 9 | | Dec 2025 | Semrush | 1.6K | 0.71% | 10 | | Dec 2025 | Typeface | 1K | 0.44% | 11 | | Dec 2025 | Klaviyo | 590 | 0.26% | 12 | | Jan 2026 | Jasper | 136K | 44.7% | 1 | | Jan 2026 | Copy.ai | 74.1K | 24.4% | 2 | | Jan 2026 | Blaze | 22.2K | 7.3% | 3 | | Jan 2026 | Canva | 22.2K | 7.3% | 4 | | Jan 2026 | Pencil | 18.4K | 6.1% | 5 | | Jan 2026 | Writer | 14.8K | 4.9% | 6 | | Jan 2026 | HubSpot Breeze | 5.4K | 1.8% | 7 | | Jan 2026 | Albert | 4.4K | 1.4% | 8 | | Jan 2026 | Persado | 2.4K | 0.79% | 9 | | Jan 2026 | Semrush | 1.9K | 0.63% | 10 | | Jan 2026 | Typeface | 1.3K | 0.43% | 11 | | Jan 2026 | Klaviyo | 720 | 0.24% | 12 | | Feb 2026 | Jasper | 111K | 39.2% | 1 | | Feb 2026 | Copy.ai | 60.6K | 21.4% | 2 | | Feb 2026 | Pencil | 33.4K | 11.8% | 3 | | Feb 2026 | Canva | 27.1K | 9.6% | 4 | | Feb 2026 | Blaze | 22.2K | 7.8% | 5 | | Feb 2026 | Writer | 14.8K | 5.2% | 6 | | Feb 2026 | HubSpot Breeze | 5.4K | 1.9% | 7 | | Feb 2026 | Albert | 2.9K | 1% | 8 | | Feb 2026 | Persado | 2.4K | 0.85% | 9 | | Feb 2026 | Semrush | 1.6K | 0.56% | 10 | | Feb 2026 | Typeface | 1.3K | 0.46% | 11 | | Feb 2026 | Klaviyo | 880 | 0.31% | 12 | | Mar 2026 | Jasper | 136K | 41.4% | 1 | | Mar 2026 | Copy.ai | 60.6K | 18.4% | 2 | | Mar 2026 | Pencil | 49.8K | 15.2% | 3 | | Mar 2026 | Canva | 27.1K | 8.3% | 4 | | Mar 2026 | Blaze | 22.2K | 6.8% | 5 | | Mar 2026 | Writer | 14.8K | 4.5% | 6 | | Mar 2026 | HubSpot Breeze | 6.6K | 2% | 7 | | Mar 2026 | Albert | 3.6K | 1.1% | 8 | | Mar 2026 | Persado | 2.9K | 0.88% | 9 | | Mar 2026 | Semrush | 1.9K | 0.58% | 10 | | Mar 2026 | Typeface | 1.9K | 0.58% | 11 | | Mar 2026 | Klaviyo | 1K | 0.3% | 12 | | Apr 2026 | Jasper | 111K | 40.8% | 1 | | Apr 2026 | Copy.ai | 60.6K | 22.3% | 2 | | Apr 2026 | Canva | 27.1K | 10% | 3 | | Apr 2026 | Pencil | 22.5K | 8.3% | 4 | | Apr 2026 | Blaze | 18.1K | 6.7% | 5 | | Apr 2026 | Writer | 14.8K | 5.4% | 6 | | Apr 2026 | HubSpot Breeze | 8.1K | 3% | 7 | | Apr 2026 | Albert | 3.6K | 1.3% | 8 | | Apr 2026 | Persado | 2.4K | 0.88% | 9 | | Apr 2026 | Typeface | 1.6K | 0.59% | 10 | | Apr 2026 | Semrush | 1.3K | 0.48% | 11 | | Apr 2026 | Klaviyo | 880 | 0.32% | 12 | | May 2026 | Jasper | 91.2K | 41.7% | 1 | | May 2026 | Copy.ai | 51.1K | 23.3% | 2 | | May 2026 | Canva | 22.2K | 10.1% | 3 | | May 2026 | Pencil | 15.1K | 6.9% | 4 | | May 2026 | Blaze | 12.1K | 5.5% | 5 | | May 2026 | Writer | 12.1K | 5.5% | 6 | | May 2026 | HubSpot Breeze | 5.4K | 2.5% | 7 | | May 2026 | Albert | 3.6K | 1.6% | 8 | | May 2026 | Persado | 2.4K | 1.1% | 9 | | May 2026 | Semrush | 1.6K | 0.73% | 10 | | May 2026 | Typeface | 1.3K | 0.59% | 11 | | May 2026 | Klaviyo | 720 | 0.33% | 12 | | Jun 2026 | Jasper | 74.4K | 42.1% | 1 | | Jun 2026 | Copy.ai | 41.2K | 23.3% | 2 | | Jun 2026 | Canva | 18.1K | 10.2% | 3 | | Jun 2026 | Pencil | 12.4K | 7% | 4 | | Jun 2026 | Writer | 9.9K | 5.6% | 5 | | Jun 2026 | Blaze | 8.1K | 4.6% | 6 | | Jun 2026 | HubSpot Breeze | 4.4K | 2.5% | 7 | | Jun 2026 | Albert | 2.4K | 1.4% | 8 | | Jun 2026 | Persado | 2.4K | 1.4% | 9 | | Jun 2026 | Semrush | 1.3K | 0.74% | 10 | | Jun 2026 | Typeface | 1.3K | 0.74% | 11 | | Jun 2026 | Klaviyo | 720 | 0.41% | 12 | | Jul 2026 | Jasper | 61.2K | 41.4% | 1 | | Jul 2026 | Copy.ai | 33.6K | 22.7% | 2 | | Jul 2026 | Canva | 18.1K | 12.3% | 3 | | Jul 2026 | Writer | 9.9K | 6.7% | 4 | | Jul 2026 | Pencil | 8.5K | 5.7% | 5 | | Jul 2026 | Blaze | 6.6K | 4.5% | 6 | | Jul 2026 | HubSpot Breeze | 3.6K | 2.4% | 7 | | Jul 2026 | Persado | 1.9K | 1.3% | 8 | | Jul 2026 | Albert | 1.6K | 1.1% | 9 | | Jul 2026 | Semrush | 1.3K | 0.88% | 10 | | Jul 2026 | Typeface | 1K | 0.68% | 11 | | Jul 2026 | Klaviyo | 480 | 0.32% | 12 | | Aug 2026 | Jasper | 60.8K | 42.5% | 1 | | Aug 2026 | Copy.ai | 33.2K | 23.2% | 2 | | Aug 2026 | Canva | 18.1K | 12.6% | 3 | | Aug 2026 | Writer | 9.9K | 6.9% | 4 | | Aug 2026 | Pencil | 6.9K | 4.8% | 5 | | Aug 2026 | Blaze | 5.4K | 3.8% | 6 | | Aug 2026 | HubSpot Breeze | 2.9K | 2% | 7 | | Aug 2026 | Albert | 1.9K | 1.3% | 8 | | Aug 2026 | Persado | 1.6K | 1.1% | 9 | | Aug 2026 | Semrush | 1K | 0.7% | 10 | | Aug 2026 | Typeface | 1K | 0.7% | 11 | | Aug 2026 | Klaviyo | 480 | 0.34% | 12 | | Sep 2026 | Jasper | 49.7K | 38.5% | 1 | | Sep 2026 | Copy.ai | 27.2K | 21.1% | 2 | | Sep 2026 | Canva | 14.8K | 11.5% | 3 | | Sep 2026 | Writer | 9.9K | 7.7% | 4 | | Sep 2026 | Pencil | 7K | 5.4% | 5 | | Sep 2026 | Blaze | 5.4K | 4.2% | 6 | | Sep 2026 | Typeface | 5.4K | 4.2% | 7 | | Sep 2026 | HubSpot Breeze | 2.9K | 2.2% | 8 | | Sep 2026 | Albert | 1.9K | 1.5% | 9 | | Sep 2026 | Klaviyo | 1.9K | 1.5% | 10 | | Sep 2026 | Persado | 1.9K | 1.5% | 11 | | Sep 2026 | Semrush | 1K | 0.78% | 12 | | Oct 2026 | Albert | — | — | — | | Oct 2026 | Blaze | — | — | — | | Oct 2026 | Canva | — | — | — | | Oct 2026 | Copy.ai | — | — | — | | Oct 2026 | HubSpot Breeze | — | — | — | | Oct 2026 | Jasper | — | — | — | | Oct 2026 | Klaviyo | — | — | — | | Oct 2026 | Pencil | — | — | — | | Oct 2026 | Persado | — | — | — | | Oct 2026 | Semrush | — | — | — | | Oct 2026 | Typeface | — | — | — | | Oct 2026 | Writer | — | — | — | ## How are branded searches counted for AI marketing platforms? - **Albert**: Measured on the search term “albert ai”. - **Blaze**: Measured on the search term “blaze ai”. - **Canva**: Measured on the search term “canva magic studio”. - **Copy.ai**: Measured on the search terms “copy ai”, “copy.ai” and “copy.ai paragraph generator”, summed into one figure. - **HubSpot Breeze**: Measured on the search terms “hubspot ai” and “hubspot artificial intelligence”, summed into one figure. - **Jasper**: Measured on the search terms “jasper ai”, “jasper ai copywriting”, “jasper ai writing assistant”, “jasper copywriting”, “jasper marketing ai” and “jasper.ai”, summed into one figure. - **Klaviyo**: Measured on the search term “klaviyo ai”. - **Pencil**: Measured on the search terms “pencil ai” and “pencil creative”, summed into one figure. - **Persado**: Measured on the search term “persado”. - **Semrush**: Measured on the search term “semrush ai”. - **Typeface**: Measured on the search term “typeface ai”. - **Writer**: Measured on the search term “writer ai”. - [Albert](/demand/global-en/brands/albert-ai) - [Blaze](/demand/global-en/brands/blaze-ai) - [Canva](/demand/global-en/brands/canva) - [Copy.ai](/demand/global-en/brands/copy-ai) - [HubSpot Breeze](/demand/global-en/brands/hubspot-breeze) - [Jasper](/demand/global-en/brands/jasper) - [Klaviyo](/demand/global-en/brands/klaviyo) - [Pencil](/demand/global-en/brands/pencil) - [Persado](/demand/global-en/brands/persado) - [Semrush](/demand/global-en/brands/semrush) - [Typeface](/demand/global-en/brands/typeface-ai) - [Writer](/demand/global-en/brands/writer-ai) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among AI marketing platforms worldwide? In September 2026, Jasper was the most searched among AI marketing platforms worldwide, with an estimated 49.7K branded searches, 38.5% of all searches for the 12 we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "AI marketing platforms: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/ai-marketing-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.