---
title: "AI marketing copy tools: Which brands are most popular in search?"
description: "Compare specialized tools for drafting marketing copy and campaign content. Share of Search among Jasper, Copy.ai, Writesonic, Rytr and Anyword, the AI marketing copy tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-marketing-copy-tools"
publisher: "Brandwave"
---

# AI marketing copy tools: Which brands are most popular in search?

Compare specialized tools for drafting marketing copy and campaign content. Share of Search among Jasper, Copy.ai, Writesonic, Rytr and Anyword, the AI marketing copy tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI marketing copy tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Jasper, 44%

## Which brand is most popular in search among AI marketing copy tools worldwide?

- In August 2026, Jasper was the most searched among AI marketing copy tools worldwide, with an estimated 60.6K branded searches and 44% estimated Share of Search within this set.
- Copy.ai is in 2nd place, 19.9 percentage points behind at 24.1% Share of Search.
- Across the 11 months ending August 2026, Jasper’s estimated Share of Search among AI marketing copy tools worldwide increased from 39.6% to 44%.
- Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI marketing copy tools worldwide decreased from 26.8% to 24.1%.
- Across the 11 months ending August 2026, Writesonic’s estimated Share of Search among AI marketing copy tools worldwide decreased from 19.3% to 15.3%.
- Across the 11 months ending August 2026, Rytr’s estimated Share of Search among AI marketing copy tools worldwide decreased from 11.6% to 10.9%.
- Across the 11 months ending August 2026, Anyword’s estimated Share of Search among AI marketing copy tools worldwide increased from 2.7% to 5.7%.
- Across the 11 months ending August 2026, Jasper’s estimated Share of Search among AI marketing copy tools worldwide peaked at 48.1% in March 2026 and was lowest at 36.1% in December 2025.
- Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI marketing copy tools worldwide peaked at 26.8% in October 2025 and was lowest at 21.5% in March 2026.
- Across the 11 months ending August 2026, Writesonic’s estimated Share of Search among AI marketing copy tools worldwide peaked at 21.5% in December 2025 and was lowest at 15.3% in August 2026.
- Across the 11 months ending August 2026, Rytr’s estimated Share of Search among AI marketing copy tools worldwide peaked at 15.3% in December 2025 and was lowest at 10.9% in August 2026.
- Across the 11 months ending August 2026, Anyword’s estimated Share of Search among AI marketing copy tools worldwide peaked at 5.7% in August 2026 and was lowest at 2.5% in April 2026.

## Compare search popularity between leading brands

- [Jasper vs Copy.ai: compare search popularity](/demand/global-en/compare/copy-ai-vs-jasper): 44% against 24.1% Share of Search.
- [Jasper vs Writesonic: compare search popularity](/demand/global-en/compare/jasper-vs-writesonic): 44% against 15.3% Share of Search.
- [Jasper vs Rytr: compare search popularity](/demand/global-en/compare/jasper-vs-rytr): 44% against 10.9% Share of Search.
- [Jasper vs Anyword: compare search popularity](/demand/global-en/compare/anyword-vs-jasper): 44% against 5.7% Share of Search.
- [Copy.ai vs Writesonic: compare search popularity](/demand/global-en/compare/copy-ai-vs-writesonic): 24.1% against 15.3% Share of Search.
- [Copy.ai vs Rytr: compare search popularity](/demand/global-en/compare/copy-ai-vs-rytr): 24.1% against 10.9% Share of Search.
- [Copy.ai vs Anyword: compare search popularity](/demand/global-en/compare/anyword-vs-copy-ai): 24.1% against 5.7% Share of Search.
- [Writesonic vs Rytr: compare search popularity](/demand/global-en/compare/rytr-vs-writesonic): 15.3% against 10.9% Share of Search.
- [Writesonic vs Anyword: compare search popularity](/demand/global-en/compare/anyword-vs-writesonic): 15.3% against 5.7% Share of Search.
- [Rytr vs Anyword: compare search popularity](/demand/global-en/compare/anyword-vs-rytr): 10.9% against 5.7% Share of Search.

## How did search popularity change for AI marketing copy tools worldwide in August 2026?

- In August 2026, Anyword gained estimated Share of Search among AI marketing copy tools worldwide, from 3.7% to 5.7%.
- In August 2026, Jasper gained estimated Share of Search among AI marketing copy tools worldwide, from 42.6% to 44%.
- In August 2026, Copy.ai gained estimated Share of Search among AI marketing copy tools worldwide, from 23.6% to 24.1%.
- In August 2026, Writesonic lost estimated Share of Search among AI marketing copy tools worldwide, from 17.6% to 15.3%.
- In August 2026, Rytr lost estimated Share of Search among AI marketing copy tools worldwide, from 12.4% to 10.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jasper | 44% | 60.6K | +0.0% | Jasper |
| 2 | Copy.ai | 24.1% | 33.2K | -1.1% | Copy.ai |
| 3 | Writesonic | 15.3% | 21K | -16.3% | Writesonic |
| 4 | Rytr | 10.9% | 15K | -15.3% | Rytr |
| 5 | Anyword | 5.7% | 7.8K | +48.6% | Anyword |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jasper | 135K | 39.6% | 1 |
| Oct 2025 | Copy.ai | 91.5K | 26.8% | 2 |
| Oct 2025 | Writesonic | 65.9K | 19.3% | 3 |
| Oct 2025 | Rytr | 39.7K | 11.6% | 4 |
| Oct 2025 | Anyword | 9.1K | 2.7% | 5 |
| Nov 2025 | Jasper | 135K | 41.9% | 1 |
| Nov 2025 | Copy.ai | 74.1K | 23% | 2 |
| Nov 2025 | Writesonic | 65.9K | 20.4% | 3 |
| Nov 2025 | Rytr | 38.5K | 11.9% | 4 |
| Nov 2025 | Anyword | 9K | 2.8% | 5 |
| Dec 2025 | Jasper | 90.6K | 36.1% | 1 |
| Dec 2025 | Copy.ai | 60.5K | 24.1% | 2 |
| Dec 2025 | Writesonic | 53.9K | 21.5% | 3 |
| Dec 2025 | Rytr | 38.5K | 15.3% | 4 |
| Dec 2025 | Anyword | 7.6K | 3% | 5 |
| Jan 2026 | Jasper | 135K | 43.5% | 1 |
| Jan 2026 | Copy.ai | 74.1K | 23.8% | 2 |
| Jan 2026 | Writesonic | 53.9K | 17.3% | 3 |
| Jan 2026 | Rytr | 38.5K | 12.4% | 4 |
| Jan 2026 | Anyword | 9.2K | 3% | 5 |
| Feb 2026 | Jasper | 110K | 43.2% | 1 |
| Feb 2026 | Copy.ai | 60.6K | 23.8% | 2 |
| Feb 2026 | Writesonic | 44.1K | 17.3% | 3 |
| Feb 2026 | Rytr | 32.5K | 12.8% | 4 |
| Feb 2026 | Anyword | 7.5K | 3% | 5 |
| Mar 2026 | Jasper | 135K | 48.1% | 1 |
| Mar 2026 | Copy.ai | 60.6K | 21.5% | 2 |
| Mar 2026 | Writesonic | 44.1K | 15.7% | 3 |
| Mar 2026 | Rytr | 33.7K | 12% | 4 |
| Mar 2026 | Anyword | 7.5K | 2.7% | 5 |
| Apr 2026 | Jasper | 110K | 44.3% | 1 |
| Apr 2026 | Copy.ai | 60.6K | 24.4% | 2 |
| Apr 2026 | Writesonic | 44.1K | 17.7% | 3 |
| Apr 2026 | Rytr | 27.6K | 11.1% | 4 |
| Apr 2026 | Anyword | 6.2K | 2.5% | 5 |
| May 2026 | Jasper | 90.7K | 44% | 1 |
| May 2026 | Copy.ai | 51.1K | 24.8% | 2 |
| May 2026 | Writesonic | 36K | 17.5% | 3 |
| May 2026 | Rytr | 22.5K | 10.9% | 4 |
| May 2026 | Anyword | 6K | 2.9% | 5 |
| Jun 2026 | Jasper | 74.1K | 43.9% | 1 |
| Jun 2026 | Copy.ai | 41.2K | 24.4% | 2 |
| Jun 2026 | Writesonic | 30K | 17.8% | 3 |
| Jun 2026 | Rytr | 18.4K | 10.9% | 4 |
| Jun 2026 | Anyword | 4.9K | 2.9% | 5 |
| Jul 2026 | Jasper | 60.6K | 42.6% | 1 |
| Jul 2026 | Copy.ai | 33.6K | 23.6% | 2 |
| Jul 2026 | Writesonic | 25.1K | 17.6% | 3 |
| Jul 2026 | Rytr | 17.7K | 12.4% | 4 |
| Jul 2026 | Anyword | 5.3K | 3.7% | 5 |
| Aug 2026 | Jasper | 60.6K | 44% | 1 |
| Aug 2026 | Copy.ai | 33.2K | 24.1% | 2 |
| Aug 2026 | Writesonic | 21K | 15.3% | 3 |
| Aug 2026 | Rytr | 15K | 10.9% | 4 |
| Aug 2026 | Anyword | 7.8K | 5.7% | 5 |
| Sep 2026 | Anyword | — | — | — |
| Sep 2026 | Copy.ai | — | — | — |
| Sep 2026 | Jasper | — | — | — |
| Sep 2026 | Rytr | — | — | — |
| Sep 2026 | Writesonic | — | — | — |

## What is being compared

- **Anyword**: Measured on the search terms “anyword”, “anyword ai” and “anyword ai writer”, summed into one figure.
- **Copy.ai**: Measured on the search terms “copy.ai” and “copy.ai paragraph generator”, summed into one figure.
- **Jasper**: Measured on the search terms “jasper ai”, “jasper marketing ai” and “jasper.ai”, summed into one figure.
- **Rytr**: Measured on the search terms “rytr” and “rytr ai”, summed into one figure.
- **Writesonic**: Measured on the search terms “writesonic” and “writesonic ai”, summed into one figure.

- [Anyword](/demand/global-en/brands/anyword)
- [Copy.ai](/demand/global-en/brands/copy-ai)
- [Jasper](/demand/global-en/brands/jasper)
- [Rytr](/demand/global-en/brands/rytr)
- [Writesonic](/demand/global-en/brands/writesonic)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI marketing copy tools worldwide?

In August 2026, Jasper was the most searched among AI marketing copy tools worldwide, with an estimated 60.6K branded searches and 44% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "AI marketing copy tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-marketing-copy-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-marketing-copy-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.