--- title: "Clay vs ZoomInfo: Which is searched more?" description: "Is Clay or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI lead generation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-lead-generation-tools/compare/clay-vs-zoominfo" publisher: "Brandwave" --- # Clay vs ZoomInfo: Which is searched more? Is Clay or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI lead generation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clay and ZoomInfo - **Competitive set**: AI lead generation tools - **Market**: Global - **Month measured**: Sep 2026 - **Clay Share of Search**: 0.61% - **ZoomInfo Share of Search**: 31% ## Is Clay or ZoomInfo more popular in search? - In September 2026, ZoomInfo had more branded searches than Clay among AI lead generation tools worldwide. ZoomInfo had about 201,000 branded searches, while Clay had 3,950. ZoomInfo made up 31% of all AI lead generation tool searches we track, and Clay accounted for 0.61%. - ZoomInfo was ahead of Clay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clay’s share of searches among AI lead generation tools worldwide moved from 0.62% to 0.61%, and its estimated monthly branded searches moved from 3.6K to 4K. - Across the 12 months ending September 2026, ZoomInfo’s share of searches among AI lead generation tools worldwide moved from 42.2% to 31%, and its estimated monthly branded searches moved from 246K to 201K. ## Top AI lead generation tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clay and ZoomInfo were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clay was listed before ZoomInfo in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Clay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ZoomInfo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Instantly | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | lemlist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smartlead | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI lead generation tools - Asked ChatGPT "Which AI lead generation tool should I use?": 1. Apollo, 2. Clay, 3. Instantly, 4. ZoomInfo - Asked ChatGPT "What are the best AI lead generation tools?": 1. Apollo, 2. Clay, 3. ZoomInfo, 4. Instantly - Asked ChatGPT "What's the best AI lead generation tool for finding sales leads?": 1. Apollo, 2. Clay, 3. ZoomInfo - Searched Google, AI Overview "ai lead generation tool": 1. Apollo, 2. Clay - Searched Google, AI Overview "best lead generation software": 1. Apollo, 2. ZoomInfo Not named in any answer: lemlist and Smartlead. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI lead generation tools worldwide in September 2026? - In September 2026, ZoomInfo lost share of searches among AI lead generation tools worldwide, from 34.8% to 31%. - Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026. ## Month by month | Month | Clay estimated searches | Clay Share of Search | Clay rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.62% | 6 | 246K | 42.2% | 1 | | Nov 2025 | 3.6K | 0.64% | 6 | 201K | 35.1% | 2 | | Dec 2025 | 3.1K | 0.62% | 6 | 201K | 40.8% | 1 | | Jan 2026 | 4.1K | 0.68% | 6 | 246K | 40.9% | 1 | | Feb 2026 | 3.8K | 0.61% | 6 | 246K | 39.8% | 1 | | Mar 2026 | 4.4K | 0.56% | 6 | 301K | 38.1% | 2 | | Apr 2026 | 4.4K | 0.51% | 6 | 301K | 35.1% | 2 | | May 2026 | 4.7K | 0.65% | 6 | 246K | 34.2% | 2 | | Jun 2026 | 4.2K | 0.63% | 6 | 246K | 37.5% | 2 | | Jul 2026 | 4.6K | 0.7% | 6 | 246K | 37.5% | 2 | | Aug 2026 | 4.4K | 0.76% | 6 | 201K | 34.8% | 2 | | Sep 2026 | 4K | 0.61% | 6 | 201K | 31% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Clay’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clay**: Measured on the search terms “clay agent”, “clay ai lead generation”, “clay sales” and “clay sales intelligence”, summed into one figure. - **ZoomInfo**: Measured on the search term “zoominfo”. - [Clay profile](/demand/global-en/brands/clay) - [ZoomInfo profile](/demand/global-en/brands/zoominfo) - [All AI lead generation tools worldwide](/demand/global-en/categories/ai-lead-generation-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clay or ZoomInfo more popular in search? In September 2026, ZoomInfo had more branded searches than Clay among AI lead generation tools worldwide. ZoomInfo had about 201,000 branded searches, while Clay had 3,950. ZoomInfo made up 31% of all AI lead generation tool searches we track, and Clay accounted for 0.61%. ## Cite this page Brandwave. "Clay vs ZoomInfo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ai-lead-generation-tools/compare/clay-vs-zoominfo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-lead-generation-tools/compare/clay-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.