--- title: "Apollo vs ZoomInfo: Which is searched more?" description: "Is Apollo or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI lead generation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-lead-generation-tools/compare/apollo-io-vs-zoominfo" publisher: "Brandwave" --- # Apollo vs ZoomInfo: Which is searched more? Is Apollo or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI lead generation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apollo and ZoomInfo - **Competitive set**: AI lead generation tools - **Market**: Global - **Month measured**: Sep 2026 - **Apollo Share of Search**: 48.5% - **ZoomInfo Share of Search**: 31% ## Is Apollo or ZoomInfo more popular in search? - In September 2026, Apollo had more branded searches than ZoomInfo among AI lead generation tools worldwide. Apollo had about 315,000 branded searches, while ZoomInfo had 201,000. Apollo made up 48.5% of all AI lead generation tool searches we track, and ZoomInfo accounted for 31%. - The lead changed hands 3 times in the 12 months ending September 2026: Apollo took it in November 2025, ZoomInfo took it in December 2025, Apollo took it in March 2026. - Across the 12 months ending September 2026, Apollo’s share of searches among AI lead generation tools worldwide moved from 30.4% to 48.5%, and its estimated monthly branded searches moved from 177K to 315K. - Across the 12 months ending September 2026, ZoomInfo’s share of searches among AI lead generation tools worldwide moved from 42.2% to 31%, and its estimated monthly branded searches moved from 246K to 201K. ## Top AI lead generation tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apollo appeared in all five answers. ZoomInfo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apollo was listed before ZoomInfo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Clay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ZoomInfo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Instantly | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | lemlist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smartlead | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI lead generation tools - Asked ChatGPT "Which AI lead generation tool should I use?": 1. Apollo, 2. Clay, 3. Instantly, 4. ZoomInfo - Asked ChatGPT "What are the best AI lead generation tools?": 1. Apollo, 2. Clay, 3. ZoomInfo, 4. Instantly - Asked ChatGPT "What's the best AI lead generation tool for finding sales leads?": 1. Apollo, 2. Clay, 3. ZoomInfo - Searched Google, AI Overview "ai lead generation tool": 1. Apollo, 2. Clay - Searched Google, AI Overview "best lead generation software": 1. Apollo, 2. ZoomInfo Not named in any answer: lemlist and Smartlead. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI lead generation tools worldwide in September 2026? - In September 2026, Apollo gained share of searches among AI lead generation tools worldwide, from 44.9% to 48.5%. - In September 2026, ZoomInfo lost share of searches among AI lead generation tools worldwide, from 34.8% to 31%. ## Month by month | Month | Apollo estimated searches | Apollo Share of Search | Apollo rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 177K | 30.4% | 2 | 246K | 42.2% | 1 | | Nov 2025 | 211K | 37% | 1 | 201K | 35.1% | 2 | | Dec 2025 | 174K | 35.3% | 2 | 201K | 40.8% | 1 | | Jan 2026 | 212K | 35.2% | 2 | 246K | 40.9% | 1 | | Feb 2026 | 212K | 34.3% | 2 | 246K | 39.8% | 1 | | Mar 2026 | 314K | 39.8% | 1 | 301K | 38.1% | 2 | | Apr 2026 | 381K | 44.4% | 1 | 301K | 35.1% | 2 | | May 2026 | 314K | 43.7% | 1 | 246K | 34.2% | 2 | | Jun 2026 | 259K | 39.5% | 1 | 246K | 37.5% | 2 | | Jul 2026 | 259K | 39.4% | 1 | 246K | 37.5% | 2 | | Aug 2026 | 259K | 44.9% | 1 | 201K | 34.8% | 2 | | Sep 2026 | 315K | 48.5% | 1 | 201K | 31% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Apollo’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apollo**: Measured on the search terms “apollo extension chrome”, “apollo io app”, “apollo io crm”, “apollo io email”, “apollo io extension”, “Apollo.io”, “app apollo io”, “appapollo io” and “io apollo”, summed into one figure. - **ZoomInfo**: Measured on the search term “zoominfo”. - [Apollo profile](/demand/global-en/brands/apollo-io) - [ZoomInfo profile](/demand/global-en/brands/zoominfo) - [All AI lead generation tools worldwide](/demand/global-en/categories/ai-lead-generation-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apollo or ZoomInfo more popular in search? In September 2026, Apollo had more branded searches than ZoomInfo among AI lead generation tools worldwide. Apollo had about 315,000 branded searches, while ZoomInfo had 201,000. Apollo made up 48.5% of all AI lead generation tool searches we track, and ZoomInfo accounted for 31%. ## Cite this page Brandwave. "Apollo vs ZoomInfo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ai-lead-generation-tools/compare/apollo-io-vs-zoominfo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-lead-generation-tools/compare/apollo-io-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.