---
title: "Language learning apps: Which are searched most?"
description: "Compare the apps people use to learn a language. Share of Search among Duolingo, Rosetta Stone, Busuu, Babbel and Memrise, the language learning apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-language-learning-apps"
publisher: "Brandwave"
---

# Language learning apps: Which are searched most?

Compare the apps people use to learn a language. Share of Search among Duolingo, Rosetta Stone, Busuu, Babbel and Memrise, the language learning apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Language learning apps
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Duolingo, 89.8%

## Which brand is most popular in search among language learning apps worldwide?

- In August 2026, Duolingo was the most searched among language learning apps worldwide, with an estimated 7.7M branded searches and 89.8% estimated Share of Search within this set.
- Rosetta Stone is in 2nd place, 85.5 percentage points behind at 4.3% Share of Search.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps worldwide increased from 88.6% to 89.8%.
- Across the 11 months ending August 2026, Memrise’s estimated Share of Search among language learning apps worldwide decreased from 2% to 1.1%.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps worldwide peaked at 90.3% in June 2026 and was lowest at 85.8% in January 2026.
- Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps worldwide peaked at 5.1% in November 2025 and was lowest at 3.5% in May 2026.
- Across the 11 months ending August 2026, Babbel’s estimated Share of Search among language learning apps worldwide peaked at 3.8% in January 2026 and was lowest at 2.2% in August 2026.
- Across the 11 months ending August 2026, Memrise’s estimated Share of Search among language learning apps worldwide peaked at 2.9% in November 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Busuu rose from 4th to 3rd among language learning apps worldwide.
- Across the 11 months ending August 2026, Babbel fell from 3rd to 4th among language learning apps worldwide.
- Across the 11 months ending August 2026, Rosetta Stone held steady: its estimated Share of Search among language learning apps worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Duolingo vs Rosetta Stone: compare search popularity](/demand/global-en/compare/duolingo-vs-rosetta-stone): 89.8% against 4.3% Share of Search.
- [Duolingo vs Busuu: compare search popularity](/demand/global-en/compare/busuu-vs-duolingo): 89.8% against 2.7% Share of Search.
- [Duolingo vs Babbel: compare search popularity](/demand/global-en/compare/babbel-vs-duolingo): 89.8% against 2.2% Share of Search.
- [Rosetta Stone vs Busuu: compare search popularity](/demand/global-en/compare/busuu-vs-rosetta-stone): 4.3% against 2.7% Share of Search.
- [Rosetta Stone vs Babbel: compare search popularity](/demand/global-en/compare/babbel-vs-rosetta-stone): 4.3% against 2.2% Share of Search.
- [Busuu vs Babbel: compare search popularity](/demand/global-en/compare/babbel-vs-busuu): 2.7% against 2.2% Share of Search.

## How did search popularity change for language learning apps worldwide in August 2026?

- In August 2026, Duolingo gained estimated Share of Search among language learning apps worldwide, from 88.6% to 89.8%.
- In August 2026, Babbel lost estimated Share of Search among language learning apps worldwide, from 2.7% to 2.2%.
- Rosetta Stone’s estimated Share of Search among language learning apps worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
- Estimated monthly branded searches for Memrise worldwide fell 53.8% over 11 measured months, from 213K to 98.6K in August 2026.
- Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Duolingo | 89.8% | 7.7M | +22.2% | Duolingo |
| 2 | Rosetta Stone | 4.3% | 368K | +22.3% | Rosetta Stone |
| 3 | Busuu | 2.7% | 229K | +2.6% | Busuu |
| 4 | Babbel | 2.2% | 185K | -2.2% | Babbel |
| 5 | Memrise | 1.1% | 98.6K | +0.1% | Memrise |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Duolingo | 9.3M | 88.6% | 1 |
| Oct 2025 | Rosetta Stone | 450K | 4.3% | 2 |
| Oct 2025 | Babbel | 273K | 2.6% | 3 |
| Oct 2025 | Busuu | 264K | 2.5% | 4 |
| Oct 2025 | Memrise | 213K | 2% | 5 |
| Nov 2025 | Duolingo | 7.6M | 86% | 1 |
| Nov 2025 | Rosetta Stone | 450K | 5.1% | 2 |
| Nov 2025 | Babbel | 272K | 3.1% | 3 |
| Nov 2025 | Busuu | 264K | 3% | 4 |
| Nov 2025 | Memrise | 256K | 2.9% | 5 |
| Dec 2025 | Duolingo | 7.6M | 87.9% | 1 |
| Dec 2025 | Rosetta Stone | 368K | 4.2% | 2 |
| Dec 2025 | Babbel | 274K | 3.1% | 3 |
| Dec 2025 | Busuu | 266K | 3.1% | 4 |
| Dec 2025 | Memrise | 145K | 1.7% | 5 |
| Jan 2026 | Duolingo | 7.7M | 85.8% | 1 |
| Jan 2026 | Rosetta Stone | 450K | 5% | 2 |
| Jan 2026 | Babbel | 337K | 3.8% | 3 |
| Jan 2026 | Busuu | 267K | 3% | 4 |
| Jan 2026 | Memrise | 213K | 2.4% | 5 |
| Feb 2026 | Duolingo | 7.6M | 88.4% | 1 |
| Feb 2026 | Rosetta Stone | 368K | 4.3% | 2 |
| Feb 2026 | Babbel | 273K | 3.2% | 3 |
| Feb 2026 | Busuu | 222K | 2.6% | 4 |
| Feb 2026 | Memrise | 145K | 1.7% | 5 |
| Mar 2026 | Duolingo | 7.6M | 87.6% | 1 |
| Mar 2026 | Rosetta Stone | 368K | 4.2% | 2 |
| Mar 2026 | Babbel | 272K | 3.1% | 3 |
| Mar 2026 | Busuu | 266K | 3.1% | 4 |
| Mar 2026 | Memrise | 177K | 2% | 5 |
| Apr 2026 | Duolingo | 7.7M | 89.6% | 1 |
| Apr 2026 | Rosetta Stone | 301K | 3.5% | 2 |
| Apr 2026 | Babbel | 228K | 2.7% | 3 |
| Apr 2026 | Busuu | 219K | 2.6% | 4 |
| Apr 2026 | Memrise | 145K | 1.7% | 5 |
| May 2026 | Duolingo | 7.8M | 89.9% | 1 |
| May 2026 | Rosetta Stone | 301K | 3.5% | 2 |
| May 2026 | Babbel | 226K | 2.6% | 3 |
| May 2026 | Busuu | 223K | 2.6% | 4 |
| May 2026 | Memrise | 120K | 1.4% | 5 |
| Jun 2026 | Duolingo | 7.7M | 90.3% | 1 |
| Jun 2026 | Rosetta Stone | 301K | 3.5% | 2 |
| Jun 2026 | Busuu | 223K | 2.6% | 3 |
| Jun 2026 | Babbel | 186K | 2.2% | 4 |
| Jun 2026 | Memrise | 118K | 1.4% | 5 |
| Jul 2026 | Duolingo | 6.3M | 88.6% | 1 |
| Jul 2026 | Rosetta Stone | 301K | 4.2% | 2 |
| Jul 2026 | Busuu | 223K | 3.1% | 3 |
| Jul 2026 | Babbel | 189K | 2.7% | 4 |
| Jul 2026 | Memrise | 98.5K | 1.4% | 5 |
| Aug 2026 | Duolingo | 7.7M | 89.8% | 1 |
| Aug 2026 | Rosetta Stone | 368K | 4.3% | 2 |
| Aug 2026 | Busuu | 229K | 2.7% | 3 |
| Aug 2026 | Babbel | 185K | 2.2% | 4 |
| Aug 2026 | Memrise | 98.6K | 1.1% | 5 |
| Sep 2026 | Babbel | — | — | — |
| Sep 2026 | Busuu | — | — | — |
| Sep 2026 | Duolingo | — | — | — |
| Sep 2026 | Memrise | — | — | — |
| Sep 2026 | Rosetta Stone | — | — | — |

## What is being compared

- **Babbel**: Measured on the search terms “babbel”, “babbel app”, “babbel com”, “babbel language” and “babbel language learning”, summed into one figure.
- **Busuu**: Measured on the search terms “busuu”, “busuu app”, “busuu com”, “busuu language” and “busuu language learning”, summed into one figure.
- **Duolingo**: Measured on the search terms “duolingo”, “duolingo app”, “duolingo com”, “duolingo language” and “duolingo language learning”, summed into one figure.
- **Memrise**: Measured on the search terms “memrise”, “memrise app”, “memrise com”, “memrise language” and “memrise language learning”, summed into one figure.
- **Rosetta Stone**: Measured on the search term “rosetta stone”.

- [Babbel](/demand/global-en/brands/babbel)
- [Busuu](/demand/global-en/brands/busuu)
- [Duolingo](/demand/global-en/brands/duolingo)
- [Memrise](/demand/global-en/brands/memrise)
- [Rosetta Stone](/demand/global-en/brands/rosetta-stone)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among language learning apps worldwide?

In August 2026, Duolingo was the most searched among language learning apps worldwide, with an estimated 7.7M branded searches and 89.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Language learning apps: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ai-language-learning-apps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-language-learning-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.