--- title: "AI knowledge base tools: Which brands are most popular in search?" description: "Compare the tools used to build an internal knowledge base. Share of Search among ProProfs, Document360, Helpjuice, Guru and Slab, the AI knowledge base tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-knowledge-base-tools" publisher: "Brandwave" --- # AI knowledge base tools: Which brands are most popular in search? Compare the tools used to build an internal knowledge base. Share of Search among ProProfs, Document360, Helpjuice, Guru and Slab, the AI knowledge base tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: AI knowledge base tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: ProProfs, 68.5% ## Which brand is most popular in search among AI knowledge base tools worldwide? - In August 2026, ProProfs was the most searched among AI knowledge base tools worldwide, with an estimated 18.1K branded searches and 68.5% estimated Share of Search within this set. - Document360 is in 2nd place, 51.6 percentage points behind at 16.9% Share of Search. - Across the 11 months ending August 2026, ProProfs’ estimated Share of Search among AI knowledge base tools worldwide increased from 58.2% to 68.5%. - Across the 11 months ending August 2026, Document360’s estimated Share of Search among AI knowledge base tools worldwide decreased from 21.6% to 16.9%. - Across the 11 months ending August 2026, Helpjuice’s estimated Share of Search among AI knowledge base tools worldwide decreased from 17.5% to 11.2%. - Across the 11 months ending August 2026, ProProfs’ estimated Share of Search among AI knowledge base tools worldwide peaked at 70.6% in May 2026 and was lowest at 55.9% in December 2025. - Across the 11 months ending August 2026, Document360’s estimated Share of Search among AI knowledge base tools worldwide peaked at 21.6% in October 2025 and was lowest at 14.3% in May 2026. - Across the 11 months ending August 2026, Helpjuice’s estimated Share of Search among AI knowledge base tools worldwide peaked at 20.7% in December 2025 and was lowest at 11.2% in August 2026. - Across the 11 months ending August 2026, Guru’s estimated Share of Search among AI knowledge base tools worldwide peaked at 2.9% in July 2026 and was lowest at 1.4% in November 2025. - Across the 11 months ending August 2026, Guru and Slab held steady: their estimated Share of Search among AI knowledge base tools worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [ProProfs vs Document360: compare search popularity](/demand/global-en/compare/document360-vs-proprofs): 68.5% against 16.9% Share of Search. - [ProProfs vs Helpjuice: compare search popularity](/demand/global-en/compare/helpjuice-vs-proprofs): 68.5% against 11.2% Share of Search. - [ProProfs vs Guru: compare search popularity](/demand/global-en/compare/guru-vs-proprofs): 68.5% against 2.3% Share of Search. - [Document360 vs Helpjuice: compare search popularity](/demand/global-en/compare/document360-vs-helpjuice): 16.9% against 11.2% Share of Search. - [Document360 vs Guru: compare search popularity](/demand/global-en/compare/document360-vs-guru): 16.9% against 2.3% Share of Search. - [Helpjuice vs Guru: compare search popularity](/demand/global-en/compare/guru-vs-helpjuice): 11.2% against 2.3% Share of Search. ## How did search popularity change for AI knowledge base tools worldwide in August 2026? - In August 2026, ProProfs gained estimated Share of Search among AI knowledge base tools worldwide, from 67.6% to 68.5%. - In August 2026, Guru lost estimated Share of Search among AI knowledge base tools worldwide, from 2.9% to 2.3%. - Document360’s estimated Share of Search among AI knowledge base tools worldwide has gained ground for 3 months in a row, from 14.3% to 16.9% in August 2026. - Estimated monthly branded searches for Helpjuice worldwide fell 55.6% over 11 measured months, from 6.7K to 3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | ProProfs | 68.5% | 18.1K | 0.0% | ProProfs | | 2 | Document360 | 16.9% | 4.5K | -0.7% | Document360 | | 3 | Helpjuice | 11.2% | 3K | -4.8% | Helpjuice | | 4 | Guru | 2.3% | 600 | -22.1% | Guru | | 5 | Slab | 1.1% | 280 | -6.7% | Slab | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | ProProfs | 22.2K | 58.2% | 1 | | Oct 2025 | Document360 | 8.2K | 21.6% | 2 | | Oct 2025 | Helpjuice | 6.7K | 17.5% | 3 | | Oct 2025 | Guru | 730 | 1.9% | 4 | | Oct 2025 | Slab | 280 | 0.73% | 5 | | Nov 2025 | ProProfs | 27.1K | 63.2% | 1 | | Nov 2025 | Document360 | 8.2K | 19.2% | 2 | | Nov 2025 | Helpjuice | 6.7K | 15.6% | 3 | | Nov 2025 | Guru | 600 | 1.4% | 4 | | Nov 2025 | Slab | 250 | 0.58% | 5 | | Dec 2025 | ProProfs | 18.1K | 55.9% | 1 | | Dec 2025 | Document360 | 6.7K | 20.7% | 2 | | Dec 2025 | Helpjuice | 6.7K | 20.7% | 3 | | Dec 2025 | Guru | 620 | 1.9% | 4 | | Dec 2025 | Slab | 280 | 0.86% | 5 | | Jan 2026 | ProProfs | 22.2K | 60.6% | 1 | | Jan 2026 | Document360 | 6.7K | 18.3% | 2 | | Jan 2026 | Helpjuice | 6.7K | 18.3% | 3 | | Jan 2026 | Guru | 750 | 2% | 4 | | Jan 2026 | Slab | 280 | 0.76% | 5 | | Feb 2026 | ProProfs | 22.2K | 61.6% | 1 | | Feb 2026 | Document360 | 6.8K | 18.7% | 2 | | Feb 2026 | Helpjuice | 6.1K | 16.8% | 3 | | Feb 2026 | Guru | 750 | 2.1% | 4 | | Feb 2026 | Slab | 280 | 0.78% | 5 | | Mar 2026 | ProProfs | 22.2K | 62% | 1 | | Mar 2026 | Document360 | 6.7K | 18.8% | 2 | | Mar 2026 | Helpjuice | 5.7K | 15.8% | 3 | | Mar 2026 | Guru | 900 | 2.5% | 4 | | Mar 2026 | Slab | 320 | 0.89% | 5 | | Apr 2026 | ProProfs | 22.2K | 64.5% | 1 | | Apr 2026 | Document360 | 6.7K | 19.5% | 2 | | Apr 2026 | Helpjuice | 4.5K | 13.1% | 3 | | Apr 2026 | Guru | 710 | 2.1% | 4 | | Apr 2026 | Slab | 280 | 0.81% | 5 | | May 2026 | ProProfs | 22.2K | 70.6% | 1 | | May 2026 | Document360 | 4.5K | 14.3% | 2 | | May 2026 | Helpjuice | 3.7K | 11.8% | 3 | | May 2026 | Guru | 770 | 2.4% | 4 | | May 2026 | Slab | 280 | 0.89% | 5 | | Jun 2026 | ProProfs | 18.1K | 66.2% | 1 | | Jun 2026 | Document360 | 4.5K | 16.5% | 2 | | Jun 2026 | Helpjuice | 3.7K | 13.6% | 3 | | Jun 2026 | Guru | 770 | 2.8% | 4 | | Jun 2026 | Slab | 260 | 0.95% | 5 | | Jul 2026 | ProProfs | 18.1K | 67.6% | 1 | | Jul 2026 | Document360 | 4.5K | 16.8% | 2 | | Jul 2026 | Helpjuice | 3.1K | 11.7% | 3 | | Jul 2026 | Guru | 770 | 2.9% | 4 | | Jul 2026 | Slab | 300 | 1.1% | 5 | | Aug 2026 | ProProfs | 18.1K | 68.5% | 1 | | Aug 2026 | Document360 | 4.5K | 16.9% | 2 | | Aug 2026 | Helpjuice | 3K | 11.2% | 3 | | Aug 2026 | Guru | 600 | 2.3% | 4 | | Aug 2026 | Slab | 280 | 1.1% | 5 | | Sep 2026 | Document360 | — | — | — | | Sep 2026 | Guru | — | — | — | | Sep 2026 | Helpjuice | — | — | — | | Sep 2026 | ProProfs | — | — | — | | Sep 2026 | Slab | — | — | — | ## What is being compared - **Document360**: Measured on the search terms “document360”, “document360 com”, “document360 documentation” and “document360 knowledge base”, summed into one figure. - **Guru**: Measured on the search terms “getguru com”, “guru knowledge” and “guru knowledge base”, summed into one figure. - **Helpjuice**: Measured on the search terms “helpjuice”, “helpjuice com” and “helpjuice knowledge base”, summed into one figure. - **ProProfs**: Measured on the search term “proprofs”. - **Slab**: Measured on the search terms “slab com” and “slab knowledge base”, summed into one figure. - [Document360](/demand/global-en/brands/document360) - [Guru](/demand/global-en/brands/guru) - [Helpjuice](/demand/global-en/brands/helpjuice) - [ProProfs](/demand/global-en/brands/proprofs) - [Slab](/demand/global-en/brands/slab) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among AI knowledge base tools worldwide? In August 2026, ProProfs was the most searched among AI knowledge base tools worldwide, with an estimated 18.1K branded searches and 68.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "AI knowledge base tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-knowledge-base-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-knowledge-base-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.