---
title: "AI image upscalers: Which brands are most popular in search?"
description: "Compare the tools that upscale and sharpen images. Share of Search among Magnific, Upscayl, Let's Enhance, VanceAI and Topaz Labs, the AI image upscalers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-image-upscalers"
publisher: "Brandwave"
---

# AI image upscalers: Which brands are most popular in search?

Compare the tools that upscale and sharpen images. Share of Search among Magnific, Upscayl, Let's Enhance, VanceAI and Topaz Labs, the AI image upscalers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI image upscalers
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Magnific, 76.3%

## Which brand is most popular in search among AI image upscalers worldwide?

- In August 2026, Magnific was the most searched among AI image upscalers worldwide, with an estimated 1.2M branded searches and 76.3% estimated Share of Search within this set.
- Upscayl is in 2nd place, 60.9 percentage points behind at 15.4% Share of Search.
- Across the 11 months ending August 2026, Magnific’s estimated Share of Search among AI image upscalers worldwide increased from 13.9% to 76.3%.
- Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI image upscalers worldwide decreased from 37.7% to 15.4%.
- Across the 11 months ending August 2026, Let's Enhance’s estimated Share of Search among AI image upscalers worldwide decreased from 25.3% to 3.1%.
- Across the 11 months ending August 2026, VanceAI’s estimated Share of Search among AI image upscalers worldwide decreased from 6.2% to 3.1%.
- Across the 11 months ending August 2026, Topaz Labs’ estimated Share of Search among AI image upscalers worldwide decreased from 16.9% to 2.1%.
- Across the 11 months ending August 2026, Magnific’s estimated Share of Search among AI image upscalers worldwide peaked at 76.4% in July 2026 and was lowest at 8.4% in March 2026.
- Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI image upscalers worldwide peaked at 51.2% in March 2026 and was lowest at 15.4% in August 2026.
- Across the 11 months ending August 2026, VanceAI’s estimated Share of Search among AI image upscalers worldwide peaked at 6.9% in March 2026 and was lowest at 2.5% in July 2026.
- Across the 11 months ending August 2026, Topaz Labs’ estimated Share of Search among AI image upscalers worldwide peaked at 18% in November 2025 and was lowest at 2.1% in August 2026.
- Across the 11 months ending August 2026, Magnific rose from 4th to 1st among AI image upscalers worldwide.
- Across the 11 months ending August 2026, Upscayl fell from 1st to 2nd among AI image upscalers worldwide.
- Across the 11 months ending August 2026, Let's Enhance fell from 2nd to 3rd among AI image upscalers worldwide.
- Across the 11 months ending August 2026, VanceAI rose from 5th to 4th among AI image upscalers worldwide.
- Across the 11 months ending August 2026, Topaz Labs fell from 3rd to 5th among AI image upscalers worldwide.

## Compare search popularity between leading brands

- [Magnific vs Upscayl: compare search popularity](/demand/global-en/compare/magnific-vs-upscayl): 76.3% against 15.4% Share of Search.
- [Magnific vs Let's Enhance: compare search popularity](/demand/global-en/compare/lets-enhance-vs-magnific): 76.3% against 3.1% Share of Search.
- [Magnific vs VanceAI: compare search popularity](/demand/global-en/compare/magnific-vs-vanceai): 76.3% against 3.1% Share of Search.
- [Magnific vs Topaz Labs: compare search popularity](/demand/global-en/compare/magnific-vs-topaz-labs): 76.3% against 2.1% Share of Search.
- [Upscayl vs Let's Enhance: compare search popularity](/demand/global-en/compare/lets-enhance-vs-upscayl): 15.4% against 3.1% Share of Search.
- [Upscayl vs VanceAI: compare search popularity](/demand/global-en/compare/upscayl-vs-vanceai): 15.4% against 3.1% Share of Search.
- [Upscayl vs Topaz Labs: compare search popularity](/demand/global-en/compare/topaz-labs-vs-upscayl): 15.4% against 2.1% Share of Search.
- [Let's Enhance vs VanceAI: compare search popularity](/demand/global-en/compare/lets-enhance-vs-vanceai): 3.1% Share of Search each.
- [Let's Enhance vs Topaz Labs: compare search popularity](/demand/global-en/compare/lets-enhance-vs-topaz-labs): 3.1% against 2.1% Share of Search.
- [VanceAI vs Topaz Labs: compare search popularity](/demand/global-en/compare/topaz-labs-vs-vanceai): 3.1% against 2.1% Share of Search.

## How did search popularity change for AI image upscalers worldwide in August 2026?

- In August 2026, VanceAI overtook Topaz Labs to rank 4th among AI image upscalers worldwide, at 3.1%.
- Upscayl’s estimated Share of Search among AI image upscalers worldwide has lost ground for 3 months in a row, from 22.7% to 15.4% in August 2026.
- Let's Enhance’s estimated Share of Search among AI image upscalers worldwide has lost ground for 3 months in a row, from 6.8% to 3.1% in August 2026.
- Topaz Labs’ estimated Share of Search among AI image upscalers worldwide has lost ground for 3 months in a row, from 3.7% to 2.1% in August 2026.
- Estimated monthly branded searches for Magnific worldwide rose 2912.3% over 11 measured months, from 40.5K to 1.2M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Magnific | 76.3% | 1.2M | 0.0% | Magnific |
| 2 | Upscayl | 15.4% | 246K | 0.0% | Upscayl |
| 3 | Let's Enhance | 3.1% | 49.5K | 0.0% | Let's Enhance |
| 4 | VanceAI | 3.1% | 49.5K | +22.2% | VanceAI |
| 5 | Topaz Labs | 2.1% | 33.1K | -18.3% | Topaz Labs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Upscayl | 110K | 37.7% | 1 |
| Oct 2025 | Let's Enhance | 74K | 25.3% | 2 |
| Oct 2025 | Topaz Labs | 49.5K | 16.9% | 3 |
| Oct 2025 | Magnific | 40.5K | 13.9% | 4 |
| Oct 2025 | VanceAI | 18.1K | 6.2% | 5 |
| Nov 2025 | Upscayl | 110K | 40% | 1 |
| Nov 2025 | Let's Enhance | 60.5K | 22% | 2 |
| Nov 2025 | Topaz Labs | 49.5K | 18% | 3 |
| Nov 2025 | Magnific | 40.5K | 14.7% | 4 |
| Nov 2025 | VanceAI | 14.8K | 5.4% | 5 |
| Dec 2025 | Upscayl | 135K | 44.5% | 1 |
| Dec 2025 | Let's Enhance | 60.5K | 19.9% | 2 |
| Dec 2025 | Topaz Labs | 49.5K | 16.3% | 3 |
| Dec 2025 | Magnific | 40.5K | 13.3% | 4 |
| Dec 2025 | VanceAI | 18.1K | 6% | 5 |
| Jan 2026 | Upscayl | 165K | 48% | 1 |
| Jan 2026 | Let's Enhance | 74K | 21.5% | 2 |
| Jan 2026 | Topaz Labs | 49.5K | 14.4% | 3 |
| Jan 2026 | Magnific | 33.1K | 9.6% | 4 |
| Jan 2026 | VanceAI | 22.2K | 6.5% | 5 |
| Feb 2026 | Upscayl | 165K | 49.3% | 1 |
| Feb 2026 | Let's Enhance | 74K | 22.1% | 2 |
| Feb 2026 | Topaz Labs | 40.5K | 12.1% | 3 |
| Feb 2026 | Magnific | 33.1K | 9.9% | 4 |
| Feb 2026 | VanceAI | 22.2K | 6.6% | 5 |
| Mar 2026 | Upscayl | 201K | 51.2% | 1 |
| Mar 2026 | Let's Enhance | 90.5K | 23.1% | 2 |
| Mar 2026 | Topaz Labs | 40.5K | 10.3% | 3 |
| Mar 2026 | Magnific | 33.1K | 8.4% | 4 |
| Mar 2026 | VanceAI | 27.1K | 6.9% | 5 |
| Apr 2026 | Upscayl | 201K | 40.6% | 1 |
| Apr 2026 | Let's Enhance | 110K | 22.2% | 2 |
| Apr 2026 | Magnific | 110K | 22.2% | 3 |
| Apr 2026 | Topaz Labs | 40.5K | 8.2% | 4 |
| Apr 2026 | VanceAI | 33.1K | 6.7% | 5 |
| May 2026 | Magnific | 673K | 62.1% | 1 |
| May 2026 | Upscayl | 246K | 22.7% | 2 |
| May 2026 | Let's Enhance | 74K | 6.8% | 3 |
| May 2026 | VanceAI | 49.5K | 4.6% | 4 |
| May 2026 | Topaz Labs | 40.5K | 3.7% | 5 |
| Jun 2026 | Magnific | 1M | 71.7% | 1 |
| Jun 2026 | Upscayl | 246K | 17.6% | 2 |
| Jun 2026 | Let's Enhance | 49.5K | 3.5% | 3 |
| Jun 2026 | Topaz Labs | 49.5K | 3.5% | 4 |
| Jun 2026 | VanceAI | 49.5K | 3.5% | 5 |
| Jul 2026 | Magnific | 1.2M | 76.4% | 1 |
| Jul 2026 | Upscayl | 246K | 15.4% | 2 |
| Jul 2026 | Let's Enhance | 49.5K | 3.1% | 3 |
| Jul 2026 | Topaz Labs | 40.5K | 2.5% | 4 |
| Jul 2026 | VanceAI | 40.5K | 2.5% | 5 |
| Aug 2026 | Magnific | 1.2M | 76.3% | 1 |
| Aug 2026 | Upscayl | 246K | 15.4% | 2 |
| Aug 2026 | Let's Enhance | 49.5K | 3.1% | 3 |
| Aug 2026 | VanceAI | 49.5K | 3.1% | 4 |
| Aug 2026 | Topaz Labs | 33.1K | 2.1% | 5 |
| Sep 2026 | Let's Enhance | — | — | — |
| Sep 2026 | Magnific | — | — | — |
| Sep 2026 | Topaz Labs | — | — | — |
| Sep 2026 | Upscayl | — | — | — |
| Sep 2026 | VanceAI | — | — | — |

## What is being compared

- **Let's Enhance**: Measured on the search term “lets enhance”.
- **Magnific**: Measured on the search term “magnific”.
- **Topaz Labs**: Measured on the search term “topaz labs”.
- **Upscayl**: Measured on the search term “upscayl”.
- **VanceAI**: Measured on the search term “vanceai”.

- [Let's Enhance](/demand/global-en/brands/lets-enhance)
- [Magnific](/demand/global-en/brands/magnific)
- [Topaz Labs](/demand/global-en/brands/topaz-labs)
- [Upscayl](/demand/global-en/brands/upscayl)
- [VanceAI](/demand/global-en/brands/vanceai)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI image upscalers worldwide?

In August 2026, Magnific was the most searched among AI image upscalers worldwide, with an estimated 1.2M branded searches and 76.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "AI image upscalers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-image-upscalers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-image-upscalers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.