--- title: "AI image generators: Which brands are most popular in search?" description: "Compare the tools people use to generate images from text. Share of Search among Leonardo AI, Midjourney, Ideogram, DALL-E and Stable Diffusion, the AI image generators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-image-generators" publisher: "Brandwave" --- # AI image generators: Which brands are most popular in search? Compare the tools people use to generate images from text. Share of Search among Leonardo AI, Midjourney, Ideogram, DALL-E and Stable Diffusion, the AI image generators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: AI image generators - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Leonardo AI, 40.5% ## Which brand is most popular in search among AI image generators worldwide? - Leonardo AI and Midjourney share the highest estimated Share of Search among AI image generators worldwide, at 40.5% in August 2026. - Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators worldwide increased from 38% to 40.5%. - Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators worldwide increased from 38% to 40.5%. - Across the 11 months ending August 2026, Ideogram’s estimated Share of Search among AI image generators worldwide decreased from 13.9% to 12.2%. - Across the 11 months ending August 2026, DALL-E’s estimated Share of Search among AI image generators worldwide decreased from 9.3% to 5.4%. - Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators worldwide peaked at 44.5% in May 2026 and was lowest at 35.7% in March 2026. - Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators worldwide peaked at 43.7% in March 2026 and was lowest at 34.9% in January 2026. - Across the 11 months ending August 2026, Ideogram’s estimated Share of Search among AI image generators worldwide peaked at 13.9% in October 2025 and was lowest at 8.8% in March 2026. - Across the 11 months ending August 2026, DALL-E’s estimated Share of Search among AI image generators worldwide peaked at 11.6% in April 2026 and was lowest at 5.4% in August 2026. - Across the 11 months ending August 2026, Stable Diffusion held steady: its estimated Share of Search among AI image generators worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Leonardo AI vs Midjourney: compare search popularity](/demand/global-en/compare/leonardo-ai-vs-midjourney): 40.5% Share of Search each. - [Leonardo AI vs Ideogram: compare search popularity](/demand/global-en/compare/ideogram-vs-leonardo-ai): 40.5% against 12.2% Share of Search. - [Leonardo AI vs DALL-E: compare search popularity](/demand/global-en/compare/dall-e-vs-leonardo-ai): 40.5% against 5.4% Share of Search. - [Midjourney vs Ideogram: compare search popularity](/demand/global-en/compare/ideogram-vs-midjourney): 40.5% against 12.2% Share of Search. - [Midjourney vs DALL-E: compare search popularity](/demand/global-en/compare/dall-e-vs-midjourney): 40.5% against 5.4% Share of Search. - [Ideogram vs DALL-E: compare search popularity](/demand/global-en/compare/dall-e-vs-ideogram): 12.2% against 5.4% Share of Search. ## How did search popularity change for AI image generators worldwide in August 2026? - In August 2026, DALL-E lost estimated Share of Search among AI image generators worldwide, from 6.6% to 5.4%. - Estimated monthly branded searches for Ideogram worldwide fell 55% over 11 measured months, from 1M to 450K in August 2026. - Estimated monthly branded searches for Leonardo AI worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026. - Estimated monthly branded searches for Midjourney worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026. - Estimated monthly branded searches for Stable Diffusion worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Leonardo AI | 40.5% | 1.5M | 0.0% | Leonardo AI | | 2 | Midjourney | 40.5% | 1.5M | 0.0% | Midjourney | | 3 | Ideogram | 12.2% | 450K | 0.0% | Ideogram | | 4 | DALL-E | 5.4% | 201K | -18.3% | OpenAI | | 5 | Stable Diffusion | 1.3% | 49.5K | 0.0% | Stable Diffusion | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Leonardo AI | 2.7M | 38% | 1 | | Oct 2025 | Midjourney | 2.7M | 38% | 2 | | Oct 2025 | Ideogram | 1M | 13.9% | 3 | | Oct 2025 | DALL-E | 673K | 9.3% | 4 | | Oct 2025 | Stable Diffusion | 60.5K | 0.84% | 5 | | Nov 2025 | Leonardo AI | 2.2M | 37.1% | 1 | | Nov 2025 | Midjourney | 2.2M | 37.1% | 2 | | Nov 2025 | Ideogram | 823K | 13.6% | 3 | | Nov 2025 | DALL-E | 673K | 11.1% | 4 | | Nov 2025 | Stable Diffusion | 60.5K | 1% | 5 | | Dec 2025 | Leonardo AI | 2.2M | 38.9% | 1 | | Dec 2025 | Midjourney | 2.2M | 38.9% | 2 | | Dec 2025 | Ideogram | 673K | 11.7% | 3 | | Dec 2025 | DALL-E | 550K | 9.5% | 4 | | Dec 2025 | Stable Diffusion | 60.5K | 1% | 5 | | Jan 2026 | Leonardo AI | 2.7M | 42.7% | 1 | | Jan 2026 | Midjourney | 2.2M | 34.9% | 2 | | Jan 2026 | DALL-E | 673K | 10.5% | 3 | | Jan 2026 | Ideogram | 673K | 10.5% | 4 | | Jan 2026 | Stable Diffusion | 90.5K | 1.4% | 5 | | Feb 2026 | Leonardo AI | 2.2M | 39.6% | 1 | | Feb 2026 | Midjourney | 2.2M | 39.6% | 2 | | Feb 2026 | DALL-E | 550K | 9.7% | 3 | | Feb 2026 | Ideogram | 550K | 9.7% | 4 | | Feb 2026 | Stable Diffusion | 74K | 1.3% | 5 | | Mar 2026 | Midjourney | 2.7M | 43.7% | 1 | | Mar 2026 | Leonardo AI | 2.2M | 35.7% | 2 | | Mar 2026 | DALL-E | 673K | 10.7% | 3 | | Mar 2026 | Ideogram | 550K | 8.8% | 4 | | Mar 2026 | Stable Diffusion | 74K | 1.2% | 5 | | Apr 2026 | Leonardo AI | 2.2M | 38.8% | 1 | | Apr 2026 | Midjourney | 2.2M | 38.8% | 2 | | Apr 2026 | DALL-E | 673K | 11.6% | 3 | | Apr 2026 | Ideogram | 550K | 9.5% | 4 | | Apr 2026 | Stable Diffusion | 74K | 1.3% | 5 | | May 2026 | Leonardo AI | 2.2M | 44.5% | 1 | | May 2026 | Midjourney | 1.8M | 36.4% | 2 | | May 2026 | DALL-E | 450K | 8.9% | 3 | | May 2026 | Ideogram | 450K | 8.9% | 4 | | May 2026 | Stable Diffusion | 60.5K | 1.2% | 5 | | Jun 2026 | Leonardo AI | 1.8M | 40.1% | 1 | | Jun 2026 | Midjourney | 1.8M | 40.1% | 2 | | Jun 2026 | Ideogram | 550K | 12.1% | 3 | | Jun 2026 | DALL-E | 301K | 6.6% | 4 | | Jun 2026 | Stable Diffusion | 49.5K | 1.1% | 5 | | Jul 2026 | Leonardo AI | 1.5M | 40% | 1 | | Jul 2026 | Midjourney | 1.5M | 40% | 2 | | Jul 2026 | Ideogram | 450K | 12% | 3 | | Jul 2026 | DALL-E | 246K | 6.6% | 4 | | Jul 2026 | Stable Diffusion | 49.5K | 1.3% | 5 | | Aug 2026 | Leonardo AI | 1.5M | 40.5% | 1 | | Aug 2026 | Midjourney | 1.5M | 40.5% | 2 | | Aug 2026 | Ideogram | 450K | 12.2% | 3 | | Aug 2026 | DALL-E | 201K | 5.4% | 4 | | Aug 2026 | Stable Diffusion | 49.5K | 1.3% | 5 | | Sep 2026 | DALL-E | — | — | — | | Sep 2026 | Ideogram | — | — | — | | Sep 2026 | Leonardo AI | — | — | — | | Sep 2026 | Midjourney | — | — | — | | Sep 2026 | Stable Diffusion | — | — | — | ## What is being compared - **DALL-E**: Measured on the search term “dall-e”. - **Ideogram**: Measured on the search term “ideogram”. - **Leonardo AI**: Measured on the search term “leonardo ai”. - **Midjourney**: Measured on the search term “midjourney”. - **Stable Diffusion**: Measured on the search term “stable diffusion ai”. - [DALL-E](/demand/global-en/brands/dall-e) - [Ideogram](/demand/global-en/brands/ideogram) - [Leonardo AI](/demand/global-en/brands/leonardo-ai) - [Midjourney](/demand/global-en/brands/midjourney) - [Stable Diffusion](/demand/global-en/brands/stable-diffusion) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among AI image generators worldwide? Leonardo AI and Midjourney share the highest estimated Share of Search among AI image generators worldwide, at 40.5% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "AI image generators: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-image-generators This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-image-generators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.