---
title: "AI gateway platforms: Which brands are most popular in search?"
description: "Compare the gateways teams route model calls through. Share of Search among Cloudflare, LiteLLM, Portkey, Helicone and Kong, the AI gateway platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-gateway-platforms"
publisher: "Brandwave"
---

# AI gateway platforms: Which brands are most popular in search?

Compare the gateways teams route model calls through. Share of Search among Cloudflare, LiteLLM, Portkey, Helicone and Kong, the AI gateway platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI gateway platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cloudflare, 96.2%

## Which brand is most popular in search among AI gateway platforms worldwide?

- In August 2026, Cloudflare was the most searched among AI gateway platforms worldwide, with an estimated 4.3M branded searches and 96.2% estimated Share of Search within this set.
- LiteLLM is in 2nd place, 93.2 percentage points behind at 3% Share of Search.
- Across the 11 months ending August 2026, LiteLLM’s estimated Share of Search among AI gateway platforms worldwide increased from 2.1% to 3%.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among AI gateway platforms worldwide peaked at 99.1% in November 2025 and was lowest at 89.4% in March 2026.
- Across the 11 months ending August 2026, LiteLLM’s estimated Share of Search among AI gateway platforms worldwide peaked at 9.4% in March 2026 and was lowest at 0.64% in November 2025.
- Across the 11 months ending August 2026, Helicone rose from 5th to 4th among AI gateway platforms worldwide.
- Across the 11 months ending August 2026, Kong fell from 4th to 5th among AI gateway platforms worldwide.
- Across the 11 months ending August 2026, Cloudflare and Portkey held steady: their estimated Share of Search among AI gateway platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cloudflare vs LiteLLM: compare search popularity](/demand/global-en/compare/cloudflare-vs-litellm): 96.2% against 3% Share of Search.

## How did search popularity change for AI gateway platforms worldwide in August 2026?

- In August 2026, Cloudflare gained estimated Share of Search among AI gateway platforms worldwide, from 95.4% to 96.2%.
- In August 2026, LiteLLM lost estimated Share of Search among AI gateway platforms worldwide, from 3.7% to 3%.
- Estimated monthly branded searches for Portkey worldwide rose 50% over 11 measured months, from 14.8K to 22.2K in August 2026.
- Estimated monthly branded searches for Kong worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cloudflare | 96.2% | 4.3M | +21.0% | Cloudflare |
| 2 | LiteLLM | 3% | 135K | 0.0% | LiteLLM |
| 3 | Portkey | 0.5% | 22.2K | 0.0% | Portkey |
| 4 | Helicone | 0.12% | 5.4K | 0.0% | Helicone |
| 5 | Kong | 0.1% | 4.4K | -18.5% | Kong |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cloudflare | 2.3M | 96.7% | 1 |
| Oct 2025 | LiteLLM | 49.5K | 2.1% | 2 |
| Oct 2025 | Portkey | 14.8K | 0.62% | 3 |
| Oct 2025 | Kong | 8.1K | 0.34% | 4 |
| Oct 2025 | Helicone | 5.4K | 0.23% | 5 |
| Nov 2025 | Cloudflare | 9.3M | 99.1% | 1 |
| Nov 2025 | LiteLLM | 60.5K | 0.64% | 2 |
| Nov 2025 | Portkey | 14.8K | 0.16% | 3 |
| Nov 2025 | Helicone | 5.4K | 0.06% | 4 |
| Nov 2025 | Kong | 5.4K | 0.06% | 5 |
| Dec 2025 | Cloudflare | 4.2M | 97.9% | 1 |
| Dec 2025 | LiteLLM | 60.5K | 1.4% | 2 |
| Dec 2025 | Portkey | 14.8K | 0.35% | 3 |
| Dec 2025 | Helicone | 6.6K | 0.16% | 4 |
| Dec 2025 | Kong | 5.4K | 0.13% | 5 |
| Jan 2026 | Cloudflare | 2.8M | 96.4% | 1 |
| Jan 2026 | LiteLLM | 74K | 2.5% | 2 |
| Jan 2026 | Portkey | 18.1K | 0.62% | 3 |
| Jan 2026 | Helicone | 8.1K | 0.28% | 4 |
| Jan 2026 | Kong | 5.4K | 0.18% | 5 |
| Feb 2026 | Cloudflare | 2.8M | 95.9% | 1 |
| Feb 2026 | LiteLLM | 90.5K | 3.1% | 2 |
| Feb 2026 | Portkey | 18.1K | 0.61% | 3 |
| Feb 2026 | Helicone | 8.1K | 0.27% | 4 |
| Feb 2026 | Kong | 5.4K | 0.18% | 5 |
| Mar 2026 | Cloudflare | 2.9M | 89.4% | 1 |
| Mar 2026 | LiteLLM | 301K | 9.4% | 2 |
| Mar 2026 | Portkey | 22.2K | 0.69% | 3 |
| Mar 2026 | Helicone | 9.9K | 0.31% | 4 |
| Mar 2026 | Kong | 6.6K | 0.21% | 5 |
| Apr 2026 | Cloudflare | 3.5M | 94.4% | 1 |
| Apr 2026 | LiteLLM | 165K | 4.5% | 2 |
| Apr 2026 | Portkey | 27.1K | 0.73% | 3 |
| Apr 2026 | Helicone | 9.9K | 0.27% | 4 |
| Apr 2026 | Kong | 5.4K | 0.15% | 5 |
| May 2026 | Cloudflare | 3.5M | 95.1% | 1 |
| May 2026 | LiteLLM | 135K | 3.6% | 2 |
| May 2026 | Portkey | 33.1K | 0.89% | 3 |
| May 2026 | Helicone | 8.1K | 0.22% | 4 |
| May 2026 | Kong | 4.4K | 0.12% | 5 |
| Jun 2026 | Cloudflare | 3.5M | 95.3% | 1 |
| Jun 2026 | LiteLLM | 135K | 3.6% | 2 |
| Jun 2026 | Portkey | 27.1K | 0.73% | 3 |
| Jun 2026 | Helicone | 6.6K | 0.18% | 4 |
| Jun 2026 | Kong | 5.4K | 0.15% | 5 |
| Jul 2026 | Cloudflare | 3.5M | 95.4% | 1 |
| Jul 2026 | LiteLLM | 135K | 3.7% | 2 |
| Jul 2026 | Portkey | 22.2K | 0.6% | 3 |
| Jul 2026 | Helicone | 5.4K | 0.15% | 4 |
| Jul 2026 | Kong | 5.4K | 0.15% | 5 |
| Aug 2026 | Cloudflare | 4.3M | 96.2% | 1 |
| Aug 2026 | LiteLLM | 135K | 3% | 2 |
| Aug 2026 | Portkey | 22.2K | 0.5% | 3 |
| Aug 2026 | Helicone | 5.4K | 0.12% | 4 |
| Aug 2026 | Kong | 4.4K | 0.1% | 5 |
| Sep 2026 | Cloudflare | — | — | — |
| Sep 2026 | Helicone | — | — | — |
| Sep 2026 | Kong | — | — | — |
| Sep 2026 | LiteLLM | — | — | — |
| Sep 2026 | Portkey | — | — | — |

## What is being compared

- **Cloudflare**: Measured on the search terms “cloud storage cloudflare”, “cloudflare”, “cloudflare app”, “cloudflare cdn”, “cloudflare cloud storage”, “cloudflare com”, “cloudflare content delivery network”, “cloudflare object storage”, “cloudflare r2”, “cloudflare software” and “object storage cloudflare”, summed into one figure.
- **Helicone**: Measured on the search term “helicone”.
- **Kong**: Measured on the search term “kong api”.
- **LiteLLM**: Measured on the search term “litellm”.
- **Portkey**: Measured on the search term “portkey”.

- [Cloudflare](/demand/global-en/brands/cloudflare)
- [Helicone](/demand/global-en/brands/helicone)
- [Kong](/demand/global-en/brands/kong-inc)
- [LiteLLM](/demand/global-en/brands/litellm)
- [Portkey](/demand/global-en/brands/portkey)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI gateway platforms worldwide?

In August 2026, Cloudflare was the most searched among AI gateway platforms worldwide, with an estimated 4.3M branded searches and 96.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "AI gateway platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-gateway-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-gateway-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.