--- title: "Faceless video tools: Which brands are most popular in search?" description: "Compare the tools used to make video without appearing on camera. Share of Search among HeyGen, InVideo, Synthesia, Fliki and Pictory, the faceless video tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-faceless-video-tools" publisher: "Brandwave" --- # Faceless video tools: Which brands are most popular in search? Compare the tools used to make video without appearing on camera. Share of Search among HeyGen, InVideo, Synthesia, Fliki and Pictory, the faceless video tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Faceless video tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: HeyGen, 55.1% ## Which brand is most popular in search among faceless video tools worldwide? - In August 2026, HeyGen was the most searched among faceless video tools worldwide, with an estimated 1.7M branded searches and 55.1% estimated Share of Search within this set. - InVideo is in 2nd place, 22.7 percentage points behind at 32.4% Share of Search. - Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among faceless video tools worldwide increased from 45.1% to 55.1%. - Across the 11 months ending August 2026, InVideo’s estimated Share of Search among faceless video tools worldwide decreased from 34.7% to 32.4%. - Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among faceless video tools worldwide decreased from 13.6% to 8.5%. - Across the 11 months ending August 2026, Pictory’s estimated Share of Search among faceless video tools worldwide decreased from 3.9% to 1.6%. - Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among faceless video tools worldwide peaked at 57.5% in May 2026 and was lowest at 45.1% in October 2025. - Across the 11 months ending August 2026, InVideo’s estimated Share of Search among faceless video tools worldwide peaked at 34.7% in October 2025 and was lowest at 28.1% in June 2026. - Across the 11 months ending August 2026, Fliki’s estimated Share of Search among faceless video tools worldwide peaked at 2.7% in November 2025 and was lowest at 1.5% in April 2026. - Across the 11 months ending August 2026, Pictory’s estimated Share of Search among faceless video tools worldwide peaked at 4.9% in April 2026 and was lowest at 1.6% in August 2026. - Across the 11 months ending August 2026, Fliki rose from 5th to 4th among faceless video tools worldwide. - Across the 11 months ending August 2026, Pictory fell from 4th to 5th among faceless video tools worldwide. ## Compare search popularity between leading brands - [HeyGen vs InVideo: compare search popularity](/demand/global-en/compare/heygen-vs-invideo): 55.1% against 32.4% Share of Search. - [HeyGen vs Synthesia: compare search popularity](/demand/global-en/compare/heygen-vs-synthesia): 55.1% against 8.5% Share of Search. - [HeyGen vs Fliki: compare search popularity](/demand/global-en/compare/fliki-vs-heygen): 55.1% against 2.4% Share of Search. - [InVideo vs Synthesia: compare search popularity](/demand/global-en/compare/invideo-vs-synthesia): 32.4% against 8.5% Share of Search. - [InVideo vs Fliki: compare search popularity](/demand/global-en/compare/fliki-vs-invideo): 32.4% against 2.4% Share of Search. - [Synthesia vs Fliki: compare search popularity](/demand/global-en/compare/fliki-vs-synthesia): 8.5% against 2.4% Share of Search. ## How did search popularity change for faceless video tools worldwide in August 2026? - In August 2026, InVideo gained estimated Share of Search among faceless video tools worldwide, from 30.6% to 32.4%. - In August 2026, Fliki gained estimated Share of Search among faceless video tools worldwide, from 1.9% to 2.4%. - In August 2026, Synthesia lost estimated Share of Search among faceless video tools worldwide, from 10.3% to 8.5%. - HeyGen’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 57.5% to 55.1% in August 2026. - Pictory’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 3% to 1.6% in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | HeyGen | 55.1% | 1.7M | -6.2% | HeyGen | | 2 | InVideo | 32.4% | 988K | 0.0% | InVideo | | 3 | Synthesia | 8.5% | 258K | -22.5% | Synthesia | | 4 | Fliki | 2.4% | 74K | +22.3% | Fliki | | 5 | Pictory | 1.6% | 49.5K | -18.2% | Pictory | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HeyGen | 1.9M | 45.1% | 1 | | Oct 2025 | InVideo | 1.4M | 34.7% | 2 | | Oct 2025 | Synthesia | 567K | 13.6% | 3 | | Oct 2025 | Pictory | 165K | 3.9% | 4 | | Oct 2025 | Fliki | 110K | 2.6% | 5 | | Nov 2025 | HeyGen | 2M | 48.4% | 1 | | Nov 2025 | InVideo | 1.4M | 33.5% | 2 | | Nov 2025 | Synthesia | 496K | 12.1% | 3 | | Nov 2025 | Pictory | 135K | 3.3% | 4 | | Nov 2025 | Fliki | 110K | 2.7% | 5 | | Dec 2025 | HeyGen | 1.9M | 51% | 1 | | Dec 2025 | InVideo | 1.1M | 30.2% | 2 | | Dec 2025 | Synthesia | 475K | 12.7% | 3 | | Dec 2025 | Pictory | 135K | 3.6% | 4 | | Dec 2025 | Fliki | 90.5K | 2.4% | 5 | | Jan 2026 | HeyGen | 2.2M | 51.4% | 1 | | Jan 2026 | InVideo | 1.4M | 31.5% | 2 | | Jan 2026 | Synthesia | 468K | 10.8% | 3 | | Jan 2026 | Pictory | 201K | 4.6% | 4 | | Jan 2026 | Fliki | 74K | 1.7% | 5 | | Feb 2026 | HeyGen | 2.2M | 55.5% | 1 | | Feb 2026 | InVideo | 1.1M | 28.9% | 2 | | Feb 2026 | Synthesia | 378K | 9.7% | 3 | | Feb 2026 | Pictory | 165K | 4.2% | 4 | | Feb 2026 | Fliki | 60.5K | 1.6% | 5 | | Mar 2026 | HeyGen | 2.2M | 52.4% | 1 | | Mar 2026 | InVideo | 1.3M | 31.7% | 2 | | Mar 2026 | Synthesia | 378K | 9.2% | 3 | | Mar 2026 | Pictory | 201K | 4.9% | 4 | | Mar 2026 | Fliki | 74K | 1.8% | 5 | | Apr 2026 | HeyGen | 2.2M | 52.6% | 1 | | Apr 2026 | InVideo | 1.3M | 31.8% | 2 | | Apr 2026 | Synthesia | 377K | 9.2% | 3 | | Apr 2026 | Pictory | 201K | 4.9% | 4 | | Apr 2026 | Fliki | 60.5K | 1.5% | 5 | | May 2026 | HeyGen | 2.1M | 57.5% | 1 | | May 2026 | InVideo | 1.1M | 29.3% | 2 | | May 2026 | Synthesia | 314K | 8.6% | 3 | | May 2026 | Pictory | 110K | 3% | 4 | | May 2026 | Fliki | 60.5K | 1.7% | 5 | | Jun 2026 | HeyGen | 1.7M | 56.1% | 1 | | Jun 2026 | InVideo | 874K | 28.1% | 2 | | Jun 2026 | Synthesia | 355K | 11.4% | 3 | | Jun 2026 | Pictory | 74K | 2.4% | 4 | | Jun 2026 | Fliki | 60.5K | 1.9% | 5 | | Jul 2026 | HeyGen | 1.8M | 55.4% | 1 | | Jul 2026 | InVideo | 988K | 30.6% | 2 | | Jul 2026 | Synthesia | 333K | 10.3% | 3 | | Jul 2026 | Fliki | 60.5K | 1.9% | 4 | | Jul 2026 | Pictory | 60.5K | 1.9% | 5 | | Aug 2026 | HeyGen | 1.7M | 55.1% | 1 | | Aug 2026 | InVideo | 988K | 32.4% | 2 | | Aug 2026 | Synthesia | 258K | 8.5% | 3 | | Aug 2026 | Fliki | 74K | 2.4% | 4 | | Aug 2026 | Pictory | 49.5K | 1.6% | 5 | | Sep 2026 | Fliki | — | — | — | | Sep 2026 | HeyGen | — | — | — | | Sep 2026 | InVideo | — | — | — | | Sep 2026 | Pictory | — | — | — | | Sep 2026 | Synthesia | — | — | — | ## What is being compared - **Fliki**: Measured on the search term “fliki”. - **HeyGen**: Measured on the search terms “heygen”, “heygen ai” and “heygen ai video generator”, summed into one figure. - **InVideo**: Measured on the search terms “invideo” and “invideo ai”, summed into one figure. - **Pictory**: Measured on the search term “pictory”. - **Synthesia**: Measured on the search terms “synthesia”, “synthesia ai video” and “synthesia ai video generator”, summed into one figure. - [Fliki](/demand/global-en/brands/fliki) - [HeyGen](/demand/global-en/brands/heygen) - [InVideo](/demand/global-en/brands/invideo) - [Pictory](/demand/global-en/brands/pictory) - [Synthesia](/demand/global-en/brands/synthesia) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among faceless video tools worldwide? In August 2026, HeyGen was the most searched among faceless video tools worldwide, with an estimated 1.7M branded searches and 55.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Faceless video tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-faceless-video-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-faceless-video-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.