---
title: "AI dictation tools: Which are searched most?"
description: "Compare the tools that turn speech into text. Share of Search among Otter, Whisper, MacWhisper, Willow and Dragon, the AI dictation tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-dictation-tools"
publisher: "Brandwave"
---

# AI dictation tools: Which are searched most?

Compare the tools that turn speech into text. Share of Search among Otter, Whisper, MacWhisper, Willow and Dragon, the AI dictation tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI dictation tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Otter, 73.1%

## Which brand is most popular in search among AI dictation tools worldwide?

- In August 2026, Otter was the most searched among AI dictation tools worldwide, with an estimated 411K branded searches and 73.1% estimated Share of Search within this set.
- Whisper is in 2nd place, 57 percentage points behind at 16.1% Share of Search.
- Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI dictation tools worldwide decreased from 82.7% to 73.1%.
- Across the 11 months ending August 2026, Whisper’s estimated Share of Search among AI dictation tools worldwide increased from 12.6% to 16.1%.
- Across the 11 months ending August 2026, MacWhisper’s estimated Share of Search among AI dictation tools worldwide increased from 3.1% to 8.8%.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among AI dictation tools worldwide increased from 0.5% to 1.2%.
- Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI dictation tools worldwide peaked at 82.7% in October 2025 and was lowest at 71.1% in June 2026.
- Across the 11 months ending August 2026, Whisper’s estimated Share of Search among AI dictation tools worldwide peaked at 20.2% in June 2026 and was lowest at 12.6% in October 2025.
- Across the 11 months ending August 2026, Willow rose from 5th to 4th among AI dictation tools worldwide.
- Across the 11 months ending August 2026, Dragon fell from 4th to 5th among AI dictation tools worldwide.

## Compare search popularity between leading brands

- [Otter vs Whisper: compare search popularity](/demand/global-en/compare/otter-ai-vs-whisper): 73.1% against 16.1% Share of Search.
- [Otter vs MacWhisper: compare search popularity](/demand/global-en/compare/macwhisper-vs-otter-ai): 73.1% against 8.8% Share of Search.
- [Whisper vs MacWhisper: compare search popularity](/demand/global-en/compare/macwhisper-vs-whisper): 16.1% against 8.8% Share of Search.

## How did search popularity change for AI dictation tools worldwide in August 2026?

- In August 2026, Otter gained estimated Share of Search among AI dictation tools worldwide, from 71.5% to 73.1%.
- In August 2026, MacWhisper gained estimated Share of Search among AI dictation tools worldwide, from 8.2% to 8.8%.
- In August 2026, Whisper lost estimated Share of Search among AI dictation tools worldwide, from 18.2% to 16.1%.
- Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.
- Estimated monthly branded searches for Dragon worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Otter | 73.1% | 411K | -4.7% | Otter |
| 2 | Whisper | 16.1% | 90.5K | -17.7% | Whisper |
| 3 | MacWhisper | 8.8% | 49.5K | 0.0% | MacWhisper |
| 4 | Willow | 1.2% | 6.6K | -18.5% | Willow |
| 5 | Dragon | 0.78% | 4.4K | 0.0% | Dragon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Otter | 596K | 82.7% | 1 |
| Oct 2025 | Whisper | 90.5K | 12.6% | 2 |
| Oct 2025 | MacWhisper | 22.2K | 3.1% | 3 |
| Oct 2025 | Dragon | 8.1K | 1.1% | 4 |
| Oct 2025 | Willow | 3.6K | 0.5% | 5 |
| Nov 2025 | Otter | 490K | 79.4% | 1 |
| Nov 2025 | Whisper | 90.5K | 14.7% | 2 |
| Nov 2025 | MacWhisper | 27.1K | 4.4% | 3 |
| Nov 2025 | Dragon | 5.4K | 0.87% | 4 |
| Nov 2025 | Willow | 4.4K | 0.71% | 5 |
| Dec 2025 | Otter | 415K | 79.8% | 1 |
| Dec 2025 | Whisper | 74K | 14.2% | 2 |
| Dec 2025 | MacWhisper | 22.2K | 4.3% | 3 |
| Dec 2025 | Dragon | 5.4K | 1% | 4 |
| Dec 2025 | Willow | 3.6K | 0.69% | 5 |
| Jan 2026 | Otter | 523K | 79.6% | 1 |
| Jan 2026 | Whisper | 90.5K | 13.8% | 2 |
| Jan 2026 | MacWhisper | 33.1K | 5% | 3 |
| Jan 2026 | Dragon | 5.4K | 0.82% | 4 |
| Jan 2026 | Willow | 5.4K | 0.82% | 5 |
| Feb 2026 | Otter | 533K | 78.8% | 1 |
| Feb 2026 | Whisper | 90.5K | 13.4% | 2 |
| Feb 2026 | MacWhisper | 40.5K | 6% | 3 |
| Feb 2026 | Willow | 6.6K | 0.98% | 4 |
| Feb 2026 | Dragon | 5.4K | 0.8% | 5 |
| Mar 2026 | Otter | 658K | 76% | 1 |
| Mar 2026 | Whisper | 135K | 15.6% | 2 |
| Mar 2026 | MacWhisper | 60.5K | 7% | 3 |
| Mar 2026 | Willow | 6.6K | 0.76% | 4 |
| Mar 2026 | Dragon | 5.4K | 0.62% | 5 |
| Apr 2026 | Otter | 649K | 73.3% | 1 |
| Apr 2026 | Whisper | 165K | 18.6% | 2 |
| Apr 2026 | MacWhisper | 60.5K | 6.8% | 3 |
| Apr 2026 | Dragon | 5.4K | 0.61% | 4 |
| Apr 2026 | Willow | 5.4K | 0.61% | 5 |
| May 2026 | Otter | 570K | 73.5% | 1 |
| May 2026 | Whisper | 135K | 17.4% | 2 |
| May 2026 | MacWhisper | 60.5K | 7.8% | 3 |
| May 2026 | Willow | 5.4K | 0.7% | 4 |
| May 2026 | Dragon | 4.4K | 0.57% | 5 |
| Jun 2026 | Otter | 476K | 71.1% | 1 |
| Jun 2026 | Whisper | 135K | 20.2% | 2 |
| Jun 2026 | MacWhisper | 49.5K | 7.4% | 3 |
| Jun 2026 | Dragon | 4.4K | 0.66% | 4 |
| Jun 2026 | Willow | 4.4K | 0.66% | 5 |
| Jul 2026 | Otter | 431K | 71.5% | 1 |
| Jul 2026 | Whisper | 110K | 18.2% | 2 |
| Jul 2026 | MacWhisper | 49.5K | 8.2% | 3 |
| Jul 2026 | Willow | 8.1K | 1.3% | 4 |
| Jul 2026 | Dragon | 4.4K | 0.73% | 5 |
| Aug 2026 | Otter | 411K | 73.1% | 1 |
| Aug 2026 | Whisper | 90.5K | 16.1% | 2 |
| Aug 2026 | MacWhisper | 49.5K | 8.8% | 3 |
| Aug 2026 | Willow | 6.6K | 1.2% | 4 |
| Aug 2026 | Dragon | 4.4K | 0.78% | 5 |
| Sep 2026 | Dragon | — | — | — |
| Sep 2026 | MacWhisper | — | — | — |
| Sep 2026 | Otter | — | — | — |
| Sep 2026 | Whisper | — | — | — |
| Sep 2026 | Willow | — | — | — |

## What is being compared

- **Dragon**: Measured on the search term “dragon dictate”.
- **MacWhisper**: Measured on the search term “macwhisper”.
- **Otter**: Measured on the search terms “otter ai”, “otter ai app”, “otter ai audio to text”, “otter ai download”, “otter ai free”, “otter ai meeting notes”, “otter ai note taker”, “otter ai notetaker”, “otter ai pricing”, “otter ai speech to text”, “otter ai transcription”, “otter ai video transcription”, “otter app”, “otter meeting notes”, “otter transcribe”, “otter transcription”, “otter.ai”, “otterai”, “what is otter ai” and “www otter ai”, summed into one figure.
- **Whisper**: Measured on the search term “whisper ai”.
- **Willow**: Measured on the search term “willow voice”.

- [Dragon](/demand/global-en/brands/dragon)
- [MacWhisper](/demand/global-en/brands/macwhisper)
- [Otter](/demand/global-en/brands/otter-ai)
- [Whisper](/demand/global-en/brands/whisper)
- [Willow](/demand/global-en/brands/willow-voice)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI dictation tools worldwide?

In August 2026, Otter was the most searched among AI dictation tools worldwide, with an estimated 411K branded searches and 73.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "AI dictation tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ai-dictation-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-dictation-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.