---
title: "AI customer support tools: Which brands are most popular in search?"
description: "Compare the AI tools used to answer customer support. Share of Search among Gorgias, Tidio, Forethought, Kustomer and Ada, the AI customer support tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-customer-support-tools"
publisher: "Brandwave"
---

# AI customer support tools: Which brands are most popular in search?

Compare the AI tools used to answer customer support. Share of Search among Gorgias, Tidio, Forethought, Kustomer and Ada, the AI customer support tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI customer support tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gorgias, 75.9%

## Which brand is most popular in search among AI customer support tools worldwide?

- In August 2026, Gorgias was the most searched among AI customer support tools worldwide, with an estimated 168K branded searches and 75.9% estimated Share of Search within this set.
- Tidio is in 2nd place, 62.5 percentage points behind at 13.4% Share of Search.
- Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among AI customer support tools worldwide increased from 70.4% to 75.9%.
- Across the 11 months ending August 2026, Tidio’s estimated Share of Search among AI customer support tools worldwide decreased from 18.6% to 13.4%.
- Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among AI customer support tools worldwide peaked at 79.8% in July 2026 and was lowest at 63% in March 2026.
- Across the 11 months ending August 2026, Tidio’s estimated Share of Search among AI customer support tools worldwide peaked at 21.7% in March 2026 and was lowest at 11.9% in July 2026.
- Across the 11 months ending August 2026, Forethought’s estimated Share of Search among AI customer support tools worldwide peaked at 11.8% in March 2026 and was lowest at 5.4% in July 2026.
- Across the 11 months ending August 2026, Kustomer’s estimated Share of Search among AI customer support tools worldwide peaked at 3.4% in October 2025 and was lowest at 2.4% in June 2026.
- Across the 11 months ending August 2026, Forethought, Kustomer and Ada held steady: their estimated Share of Search among AI customer support tools worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Gorgias vs Tidio: compare search popularity](/demand/global-en/compare/gorgias-vs-tidio): 75.9% against 13.4% Share of Search.
- [Gorgias vs Forethought: compare search popularity](/demand/global-en/compare/forethought-vs-gorgias): 75.9% against 7.4% Share of Search.
- [Gorgias vs Kustomer: compare search popularity](/demand/global-en/compare/gorgias-vs-kustomer): 75.9% against 3% Share of Search.
- [Tidio vs Forethought: compare search popularity](/demand/global-en/compare/forethought-vs-tidio): 13.4% against 7.4% Share of Search.
- [Tidio vs Kustomer: compare search popularity](/demand/global-en/compare/kustomer-vs-tidio): 13.4% against 3% Share of Search.
- [Forethought vs Kustomer: compare search popularity](/demand/global-en/compare/forethought-vs-kustomer): 7.4% against 3% Share of Search.

## How did search popularity change for AI customer support tools worldwide in August 2026?

- In August 2026, Forethought gained estimated Share of Search among AI customer support tools worldwide, from 5.4% to 7.4%.
- In August 2026, Tidio gained estimated Share of Search among AI customer support tools worldwide, from 11.9% to 13.4%.
- In August 2026, Gorgias lost estimated Share of Search among AI customer support tools worldwide, from 79.8% to 75.9%.
- Estimated monthly branded searches for Ada worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
- Estimated monthly branded searches for Kustomer worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gorgias | 75.9% | 168K | -17.6% | Gorgias |
| 2 | Tidio | 13.4% | 29.7K | -2.0% | Tidio |
| 3 | Forethought | 7.4% | 16.4K | +19.7% | Forethought |
| 4 | Kustomer | 3% | 6.6K | 0.0% | Kustomer |
| 5 | Ada | 0.32% | 720 | -28.0% | Ada |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gorgias | 203K | 70.4% | 1 |
| Oct 2025 | Tidio | 53.5K | 18.6% | 2 |
| Oct 2025 | Forethought | 20.5K | 7.1% | 3 |
| Oct 2025 | Kustomer | 9.9K | 3.4% | 4 |
| Oct 2025 | Ada | 1.3K | 0.45% | 5 |
| Nov 2025 | Gorgias | 248K | 75% | 1 |
| Nov 2025 | Tidio | 53.6K | 16.2% | 2 |
| Nov 2025 | Forethought | 20K | 6% | 3 |
| Nov 2025 | Kustomer | 8.1K | 2.4% | 4 |
| Nov 2025 | Ada | 1K | 0.3% | 5 |
| Dec 2025 | Gorgias | 204K | 74.9% | 1 |
| Dec 2025 | Tidio | 44.7K | 16.4% | 2 |
| Dec 2025 | Forethought | 16.4K | 6% | 3 |
| Dec 2025 | Kustomer | 6.6K | 2.4% | 4 |
| Dec 2025 | Ada | 720 | 0.26% | 5 |
| Jan 2026 | Gorgias | 204K | 71.1% | 1 |
| Jan 2026 | Tidio | 53.9K | 18.8% | 2 |
| Jan 2026 | Forethought | 20K | 7% | 3 |
| Jan 2026 | Kustomer | 8.1K | 2.8% | 4 |
| Jan 2026 | Ada | 1K | 0.35% | 5 |
| Feb 2026 | Gorgias | 168K | 69.9% | 1 |
| Feb 2026 | Tidio | 44.8K | 18.6% | 2 |
| Feb 2026 | Forethought | 20K | 8.3% | 3 |
| Feb 2026 | Kustomer | 6.6K | 2.7% | 4 |
| Feb 2026 | Ada | 1K | 0.42% | 5 |
| Mar 2026 | Gorgias | 168K | 63% | 1 |
| Mar 2026 | Tidio | 57.9K | 21.7% | 2 |
| Mar 2026 | Forethought | 31.5K | 11.8% | 3 |
| Mar 2026 | Kustomer | 8.1K | 3% | 4 |
| Mar 2026 | Ada | 1K | 0.38% | 5 |
| Apr 2026 | Gorgias | 168K | 67.3% | 1 |
| Apr 2026 | Tidio | 53.3K | 21.4% | 2 |
| Apr 2026 | Forethought | 20.5K | 8.2% | 3 |
| Apr 2026 | Kustomer | 6.6K | 2.7% | 4 |
| Apr 2026 | Ada | 1K | 0.4% | 5 |
| May 2026 | Gorgias | 168K | 70.9% | 1 |
| May 2026 | Tidio | 44.5K | 18.8% | 2 |
| May 2026 | Forethought | 16.7K | 7.1% | 3 |
| May 2026 | Kustomer | 6.6K | 2.8% | 4 |
| May 2026 | Ada | 1K | 0.42% | 5 |
| Jun 2026 | Gorgias | 168K | 74.7% | 1 |
| Jun 2026 | Tidio | 36.6K | 16.3% | 2 |
| Jun 2026 | Forethought | 14K | 6.2% | 3 |
| Jun 2026 | Kustomer | 5.4K | 2.4% | 4 |
| Jun 2026 | Ada | 880 | 0.39% | 5 |
| Jul 2026 | Gorgias | 204K | 79.8% | 1 |
| Jul 2026 | Tidio | 30.3K | 11.9% | 2 |
| Jul 2026 | Forethought | 13.7K | 5.4% | 3 |
| Jul 2026 | Kustomer | 6.6K | 2.6% | 4 |
| Jul 2026 | Ada | 1K | 0.39% | 5 |
| Aug 2026 | Gorgias | 168K | 75.9% | 1 |
| Aug 2026 | Tidio | 29.7K | 13.4% | 2 |
| Aug 2026 | Forethought | 16.4K | 7.4% | 3 |
| Aug 2026 | Kustomer | 6.6K | 3% | 4 |
| Aug 2026 | Ada | 720 | 0.32% | 5 |
| Sep 2026 | Ada | — | — | — |
| Sep 2026 | Forethought | — | — | — |
| Sep 2026 | Gorgias | — | — | — |
| Sep 2026 | Kustomer | — | — | — |
| Sep 2026 | Tidio | — | — | — |

## What is being compared

- **Ada**: Measured on the search term “ada cx”.
- **Forethought**: Measured on the search terms “forethought” and “forethought ai”, summed into one figure.
- **Gorgias**: Measured on the search terms “gorgias”, “gorgias chat” and “gorgias helpdesk”, summed into one figure.
- **Kustomer**: Measured on the search term “kustomer”.
- **Tidio**: Measured on the search terms “tidio”, “tidio chat bot”, “tidio chatbot”, “tidio live chat”, “tidio lyro”, “tidio website chat” and “tidio.com”, summed into one figure.

- [Ada](/demand/global-en/brands/ada)
- [Forethought](/demand/global-en/brands/forethought)
- [Gorgias](/demand/global-en/brands/gorgias)
- [Kustomer](/demand/global-en/brands/kustomer)
- [Tidio](/demand/global-en/brands/tidio)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI customer support tools worldwide?

In August 2026, Gorgias was the most searched among AI customer support tools worldwide, with an estimated 168K branded searches and 75.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "AI customer support tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-customer-support-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-customer-support-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.