---
title: "AI copywriting tools: Which brands are most popular in search?"
description: "Compare the tools used to draft marketing copy with AI. Share of Search among Jasper, Copy.ai, Writesonic, Rytr and Anyword, the AI copywriting tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-copywriting-tools"
publisher: "Brandwave"
---

# AI copywriting tools: Which brands are most popular in search?

Compare the tools used to draft marketing copy with AI. Share of Search among Jasper, Copy.ai, Writesonic, Rytr and Anyword, the AI copywriting tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI copywriting tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Jasper, 84.7%

## Which brand is most popular in search among AI copywriting tools worldwide?

- In August 2026, Jasper was the most searched among AI copywriting tools worldwide, with an estimated 611K branded searches and 84.7% estimated Share of Search within this set.
- Copy.ai is in 2nd place, 75.5 percentage points behind at 9.2% Share of Search.
- Across the 11 months ending August 2026, Jasper’s estimated Share of Search among AI copywriting tools worldwide increased from 66.4% to 84.7%.
- Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI copywriting tools worldwide decreased from 20.6% to 9.2%.
- Across the 11 months ending August 2026, Writesonic’s estimated Share of Search among AI copywriting tools worldwide decreased from 7.5% to 2.9%.
- Across the 11 months ending August 2026, Rytr’s estimated Share of Search among AI copywriting tools worldwide decreased from 4.5% to 2.1%.
- Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI copywriting tools worldwide peaked at 20.6% in October 2025 and was lowest at 9.2% in July 2026.
- Across the 11 months ending August 2026, Writesonic’s estimated Share of Search among AI copywriting tools worldwide peaked at 7.8% in November 2025 and was lowest at 2.9% in August 2026.
- Across the 11 months ending August 2026, Rytr’s estimated Share of Search among AI copywriting tools worldwide peaked at 5.1% in December 2025 and was lowest at 2.1% in August 2026.
- Across the 11 months ending August 2026, Anyword held steady: its estimated Share of Search among AI copywriting tools worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Jasper vs Copy.ai: compare search popularity](/demand/global-en/compare/copy-ai-vs-jasper): 84.7% against 9.2% Share of Search.
- [Jasper vs Writesonic: compare search popularity](/demand/global-en/compare/jasper-vs-writesonic): 84.7% against 2.9% Share of Search.
- [Jasper vs Rytr: compare search popularity](/demand/global-en/compare/jasper-vs-rytr): 84.7% against 2.1% Share of Search.
- [Copy.ai vs Writesonic: compare search popularity](/demand/global-en/compare/copy-ai-vs-writesonic): 9.2% against 2.9% Share of Search.
- [Copy.ai vs Rytr: compare search popularity](/demand/global-en/compare/copy-ai-vs-rytr): 9.2% against 2.1% Share of Search.
- [Writesonic vs Rytr: compare search popularity](/demand/global-en/compare/rytr-vs-writesonic): 2.9% against 2.1% Share of Search.

## How did search popularity change for AI copywriting tools worldwide in August 2026?

- In August 2026, Jasper gained estimated Share of Search among AI copywriting tools worldwide, from 84.2% to 84.7%.
- In August 2026, Writesonic lost estimated Share of Search among AI copywriting tools worldwide, from 3.5% to 2.9%.
- Rytr’s estimated Share of Search among AI copywriting tools worldwide has lost ground for 3 months in a row, from 2.8% to 2.1% in August 2026.
- Estimated monthly branded searches for Copy.ai worldwide fell 63.6% over 11 measured months, from 182K to 66.3K in August 2026.
- Estimated monthly branded searches for Anyword worldwide fell 14.3% over 11 measured months, from 9.1K to 7.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jasper | 84.7% | 611K | +0.0% | Jasper |
| 2 | Copy.ai | 9.2% | 66.3K | -0.6% | Copy.ai |
| 3 | Writesonic | 2.9% | 21K | -16.3% | Writesonic |
| 4 | Rytr | 2.1% | 15K | -15.3% | Rytr |
| 5 | Anyword | 1.1% | 7.8K | +48.6% | Anyword |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jasper | 585K | 66.4% | 1 |
| Oct 2025 | Copy.ai | 182K | 20.6% | 2 |
| Oct 2025 | Writesonic | 65.9K | 7.5% | 3 |
| Oct 2025 | Rytr | 39.7K | 4.5% | 4 |
| Oct 2025 | Anyword | 9.1K | 1% | 5 |
| Nov 2025 | Jasper | 585K | 69.1% | 1 |
| Nov 2025 | Copy.ai | 148K | 17.5% | 2 |
| Nov 2025 | Writesonic | 65.9K | 7.8% | 3 |
| Nov 2025 | Rytr | 38.5K | 4.5% | 4 |
| Nov 2025 | Anyword | 9K | 1.1% | 5 |
| Dec 2025 | Jasper | 541K | 71% | 1 |
| Dec 2025 | Copy.ai | 121K | 15.9% | 2 |
| Dec 2025 | Writesonic | 53.9K | 7.1% | 3 |
| Dec 2025 | Rytr | 38.5K | 5.1% | 4 |
| Dec 2025 | Anyword | 7.6K | 0.99% | 5 |
| Jan 2026 | Jasper | 585K | 70.1% | 1 |
| Jan 2026 | Copy.ai | 148K | 17.7% | 2 |
| Jan 2026 | Writesonic | 53.9K | 6.5% | 3 |
| Jan 2026 | Rytr | 38.5K | 4.6% | 4 |
| Jan 2026 | Anyword | 9.2K | 1.1% | 5 |
| Feb 2026 | Jasper | 560K | 73.2% | 1 |
| Feb 2026 | Copy.ai | 121K | 15.8% | 2 |
| Feb 2026 | Writesonic | 44.1K | 5.8% | 3 |
| Feb 2026 | Rytr | 32.5K | 4.2% | 4 |
| Feb 2026 | Anyword | 7.5K | 0.99% | 5 |
| Mar 2026 | Jasper | 685K | 76.8% | 1 |
| Mar 2026 | Copy.ai | 121K | 13.6% | 2 |
| Mar 2026 | Writesonic | 44.1K | 4.9% | 3 |
| Mar 2026 | Rytr | 33.7K | 3.8% | 4 |
| Mar 2026 | Anyword | 7.5K | 0.84% | 5 |
| Apr 2026 | Jasper | 660K | 76.8% | 1 |
| Apr 2026 | Copy.ai | 121K | 14.1% | 2 |
| Apr 2026 | Writesonic | 44.1K | 5.1% | 3 |
| Apr 2026 | Rytr | 27.6K | 3.2% | 4 |
| Apr 2026 | Anyword | 6.2K | 0.72% | 5 |
| May 2026 | Jasper | 641K | 79.5% | 1 |
| May 2026 | Copy.ai | 101K | 12.5% | 2 |
| May 2026 | Writesonic | 36K | 4.5% | 3 |
| May 2026 | Rytr | 22.5K | 2.8% | 4 |
| May 2026 | Anyword | 6K | 0.75% | 5 |
| Jun 2026 | Jasper | 524K | 79.5% | 1 |
| Jun 2026 | Copy.ai | 81.7K | 12.4% | 2 |
| Jun 2026 | Writesonic | 30K | 4.6% | 3 |
| Jun 2026 | Rytr | 18.4K | 2.8% | 4 |
| Jun 2026 | Anyword | 4.9K | 0.75% | 5 |
| Jul 2026 | Jasper | 611K | 84.2% | 1 |
| Jul 2026 | Copy.ai | 66.7K | 9.2% | 2 |
| Jul 2026 | Writesonic | 25.1K | 3.5% | 3 |
| Jul 2026 | Rytr | 17.7K | 2.4% | 4 |
| Jul 2026 | Anyword | 5.3K | 0.73% | 5 |
| Aug 2026 | Jasper | 611K | 84.7% | 1 |
| Aug 2026 | Copy.ai | 66.3K | 9.2% | 2 |
| Aug 2026 | Writesonic | 21K | 2.9% | 3 |
| Aug 2026 | Rytr | 15K | 2.1% | 4 |
| Aug 2026 | Anyword | 7.8K | 1.1% | 5 |
| Sep 2026 | Anyword | — | — | — |
| Sep 2026 | Copy.ai | — | — | — |
| Sep 2026 | Jasper | — | — | — |
| Sep 2026 | Rytr | — | — | — |
| Sep 2026 | Writesonic | — | — | — |

## What is being compared

- **Anyword**: Measured on the search terms “anyword”, “anyword ai” and “anyword ai writer”, summed into one figure.
- **Copy.ai**: Measured on the search terms “copy ai”, “copy.ai” and “copy.ai paragraph generator”, summed into one figure.
- **Jasper**: Measured on the search terms “jasper”, “jasper ai”, “jasper marketing ai” and “jasper.ai”, summed into one figure.
- **Rytr**: Measured on the search terms “rytr” and “rytr ai”, summed into one figure.
- **Writesonic**: Measured on the search terms “writesonic” and “writesonic ai”, summed into one figure.

- [Anyword](/demand/global-en/brands/anyword)
- [Copy.ai](/demand/global-en/brands/copy-ai)
- [Jasper](/demand/global-en/brands/jasper)
- [Rytr](/demand/global-en/brands/rytr)
- [Writesonic](/demand/global-en/brands/writesonic)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI copywriting tools worldwide?

In August 2026, Jasper was the most searched among AI copywriting tools worldwide, with an estimated 611K branded searches and 84.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "AI copywriting tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-copywriting-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-copywriting-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.