---
title: "AI avatar video platforms: Which brands are most popular in search?"
description: "Compare tools for creating business and marketing videos using generated presenters. Share of Search among HeyGen, Synthesia, Colossyan, D-ID and Elai, the AI avatar video platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ai-avatar-video-platforms"
publisher: "Brandwave"
---

# AI avatar video platforms: Which brands are most popular in search?

Compare tools for creating business and marketing videos using generated presenters. Share of Search among HeyGen, Synthesia, Colossyan, D-ID and Elai, the AI avatar video platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI avatar video platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: HeyGen, 98.6%

## Which brand is most popular in search among AI avatar video platforms worldwide?

- In August 2026, HeyGen was the most searched among AI avatar video platforms worldwide, with an estimated 1.7M branded searches and 98.6% estimated Share of Search within this set.
- Synthesia is in 2nd place, 98 percentage points behind at 0.69% Share of Search.
- Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI avatar video platforms worldwide increased from 93.4% to 98.6%.
- Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI avatar video platforms worldwide decreased from 5.8% to 0.69%.
- Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI avatar video platforms worldwide peaked at 98.9% in April 2026 and was lowest at 93.4% in October 2025.
- Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI avatar video platforms worldwide peaked at 5.8% in October 2025 and was lowest at 0.41% in April 2026.
- Across the 11 months ending August 2026, D-ID rose from 5th to 4th among AI avatar video platforms worldwide.
- Across the 11 months ending August 2026, Elai fell from 4th to 5th among AI avatar video platforms worldwide.
- Across the 11 months ending August 2026, Colossyan held steady: its estimated Share of Search among AI avatar video platforms worldwide moved less than 0.5 percentage points.

## How did search popularity change for AI avatar video platforms worldwide in August 2026?

- In August 2026, HeyGen gained estimated Share of Search among AI avatar video platforms worldwide, from 97.7% to 98.6%.
- In August 2026, Synthesia lost estimated Share of Search among AI avatar video platforms worldwide, from 1.7% to 0.69%.
- Estimated monthly branded searches for Elai worldwide fell 74.8% over 11 measured months, from 1.3K to 330 in August 2026.
- Estimated monthly branded searches for Colossyan worldwide fell 32.5% over 11 measured months, from 14.9K to 10K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HeyGen | 98.6% | 1.7M | -6.2% | HeyGen |
| 2 | Synthesia | 0.69% | 11.7K | -62.9% | Synthesia |
| 3 | Colossyan | 0.59% | 10K | +0.5% | Colossyan |
| 4 | D-ID | 0.06% | 980 | +7.7% | D-ID |
| 5 | Elai | 0.02% | 330 | 0.0% | Panopto |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HeyGen | 1.9M | 93.4% | 1 |
| Oct 2025 | Synthesia | 117K | 5.8% | 2 |
| Oct 2025 | Colossyan | 14.9K | 0.74% | 3 |
| Oct 2025 | Elai | 1.3K | 0.06% | 4 |
| Oct 2025 | D-ID | 960 | 0.05% | 5 |
| Nov 2025 | HeyGen | 2M | 96.9% | 1 |
| Nov 2025 | Synthesia | 45.9K | 2.3% | 2 |
| Nov 2025 | Colossyan | 14.8K | 0.73% | 3 |
| Nov 2025 | D-ID | 1.1K | 0.05% | 4 |
| Nov 2025 | Elai | 1K | 0.05% | 5 |
| Dec 2025 | HeyGen | 1.9M | 98% | 1 |
| Dec 2025 | Synthesia | 24.7K | 1.3% | 2 |
| Dec 2025 | Colossyan | 12.2K | 0.63% | 3 |
| Dec 2025 | D-ID | 1.4K | 0.07% | 4 |
| Dec 2025 | Elai | 730 | 0.04% | 5 |
| Jan 2026 | HeyGen | 2.2M | 98.4% | 1 |
| Jan 2026 | Synthesia | 17.5K | 0.77% | 2 |
| Jan 2026 | Colossyan | 14.9K | 0.66% | 3 |
| Jan 2026 | D-ID | 2.2K | 0.1% | 4 |
| Jan 2026 | Elai | 890 | 0.04% | 5 |
| Feb 2026 | HeyGen | 2.2M | 98.8% | 1 |
| Feb 2026 | Colossyan | 14.9K | 0.68% | 2 |
| Feb 2026 | Synthesia | 9.8K | 0.45% | 3 |
| Feb 2026 | D-ID | 1.8K | 0.08% | 4 |
| Feb 2026 | Elai | 730 | 0.03% | 5 |
| Mar 2026 | HeyGen | 2.2M | 98.7% | 1 |
| Mar 2026 | Colossyan | 14.9K | 0.68% | 2 |
| Mar 2026 | Synthesia | 9.8K | 0.45% | 3 |
| Mar 2026 | D-ID | 1.9K | 0.09% | 4 |
| Mar 2026 | Elai | 890 | 0.04% | 5 |
| Apr 2026 | HeyGen | 2.2M | 98.9% | 1 |
| Apr 2026 | Colossyan | 12.2K | 0.56% | 2 |
| Apr 2026 | Synthesia | 9K | 0.41% | 3 |
| Apr 2026 | D-ID | 1.5K | 0.07% | 4 |
| Apr 2026 | Elai | 730 | 0.03% | 5 |
| May 2026 | HeyGen | 2.1M | 98.9% | 1 |
| May 2026 | Synthesia | 12.5K | 0.59% | 2 |
| May 2026 | Colossyan | 10K | 0.47% | 3 |
| May 2026 | D-ID | 1.1K | 0.05% | 4 |
| May 2026 | Elai | 730 | 0.03% | 5 |
| Jun 2026 | HeyGen | 1.7M | 96.4% | 1 |
| Jun 2026 | Synthesia | 53.9K | 3% | 2 |
| Jun 2026 | Colossyan | 10K | 0.55% | 3 |
| Jun 2026 | D-ID | 1.1K | 0.06% | 4 |
| Jun 2026 | Elai | 490 | 0.03% | 5 |
| Jul 2026 | HeyGen | 1.8M | 97.7% | 1 |
| Jul 2026 | Synthesia | 31.5K | 1.7% | 2 |
| Jul 2026 | Colossyan | 10K | 0.54% | 3 |
| Jul 2026 | D-ID | 910 | 0.05% | 4 |
| Jul 2026 | Elai | 330 | 0.02% | 5 |
| Aug 2026 | HeyGen | 1.7M | 98.6% | 1 |
| Aug 2026 | Synthesia | 11.7K | 0.69% | 2 |
| Aug 2026 | Colossyan | 10K | 0.59% | 3 |
| Aug 2026 | D-ID | 980 | 0.06% | 4 |
| Aug 2026 | Elai | 330 | 0.02% | 5 |
| Sep 2026 | Colossyan | — | — | — |
| Sep 2026 | D-ID | — | — | — |
| Sep 2026 | Elai | — | — | — |
| Sep 2026 | HeyGen | — | — | — |
| Sep 2026 | Synthesia | — | — | — |

## What is being compared

- **Colossyan**: Measured on the search terms “colossyan” and “colossyan ai video”, summed into one figure.
- **D-ID**: Measured on the search terms “d-id ai avatar” and “d-id ai video”, summed into one figure.
- **Elai**: Measured on the search terms “elai ai” and “elai ai video”, summed into one figure.
- **HeyGen**: Measured on the search terms “heygen”, “heygen ai” and “heygen ai video generator”, summed into one figure.
- **Synthesia**: Measured on the search terms “synthesia ai video” and “synthesia ai video generator”, summed into one figure.

- [Colossyan](/demand/global-en/brands/colossyan)
- [D-ID](/demand/global-en/brands/d-id)
- [Elai](/demand/global-en/brands/elai)
- [HeyGen](/demand/global-en/brands/heygen)
- [Synthesia](/demand/global-en/brands/synthesia)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI avatar video platforms worldwide?

In August 2026, HeyGen was the most searched among AI avatar video platforms worldwide, with an estimated 1.7M branded searches and 98.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "AI avatar video platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-avatar-video-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-avatar-video-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.