--- title: "AI ad creative tools: Which brands are most popular in search?" description: "Compare the tools that generate advertising creative. Share of Search among Smartly, AdCreative.ai, Pencil and Creatopy, the AI ad creative tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ai-ad-creative-tools" publisher: "Brandwave" --- # AI ad creative tools: Which brands are most popular in search? Compare the tools that generate advertising creative. Share of Search among Smartly, AdCreative.ai, Pencil and Creatopy, the AI ad creative tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: AI ad creative tools - **Market**: Global - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Smartly, 48.2% ## Which brand is most popular in search among AI ad creative tools worldwide? - In August 2026, Smartly was the most searched among AI ad creative tools worldwide, with an estimated 33.1K branded searches and 48.2% estimated Share of Search within this set. - AdCreative.ai is in 2nd place, 12.4 percentage points behind at 35.8% Share of Search. - Across the 11 months ending August 2026, Smartly’s estimated Share of Search among AI ad creative tools worldwide increased from 34.5% to 48.2%. - Across the 11 months ending August 2026, AdCreative.ai’s estimated Share of Search among AI ad creative tools worldwide decreased from 47.2% to 35.8%. - Across the 11 months ending August 2026, Pencil’s estimated Share of Search among AI ad creative tools worldwide increased from 5.6% to 9.6%. - Across the 11 months ending August 2026, Creatopy’s estimated Share of Search among AI ad creative tools worldwide decreased from 12.6% to 6.4%. - Across the 11 months ending August 2026, Smartly’s estimated Share of Search among AI ad creative tools worldwide peaked at 48.2% in August 2026 and was lowest at 26.4% in March 2026. - Across the 11 months ending August 2026, AdCreative.ai’s estimated Share of Search among AI ad creative tools worldwide peaked at 52.8% in November 2025 and was lowest at 34.2% in June 2026. - Across the 11 months ending August 2026, Pencil’s estimated Share of Search among AI ad creative tools worldwide peaked at 32.2% in March 2026 and was lowest at 5.6% in October 2025. - Across the 11 months ending August 2026, Creatopy’s estimated Share of Search among AI ad creative tools worldwide peaked at 12.6% in October 2025 and was lowest at 5.3% in March 2026. - Across the 11 months ending August 2026, Smartly rose from 2nd to 1st among AI ad creative tools worldwide. - Across the 11 months ending August 2026, AdCreative.ai fell from 1st to 2nd among AI ad creative tools worldwide. - Across the 11 months ending August 2026, Pencil rose from 4th to 3rd among AI ad creative tools worldwide. - Across the 11 months ending August 2026, Creatopy fell from 3rd to 4th among AI ad creative tools worldwide. ## Compare search popularity between leading brands - [Smartly vs AdCreative.ai: compare search popularity](/demand/global-en/compare/adcreative-ai-vs-smartly): 48.2% against 35.8% Share of Search. - [Smartly vs Pencil: compare search popularity](/demand/global-en/compare/pencil-vs-smartly): 48.2% against 9.6% Share of Search. - [Smartly vs Creatopy: compare search popularity](/demand/global-en/compare/creatopy-vs-smartly): 48.2% against 6.4% Share of Search. - [AdCreative.ai vs Pencil: compare search popularity](/demand/global-en/compare/adcreative-ai-vs-pencil): 35.8% against 9.6% Share of Search. - [AdCreative.ai vs Creatopy: compare search popularity](/demand/global-en/compare/adcreative-ai-vs-creatopy): 35.8% against 6.4% Share of Search. - [Pencil vs Creatopy: compare search popularity](/demand/global-en/compare/creatopy-vs-pencil): 9.6% against 6.4% Share of Search. ## How did search popularity change for AI ad creative tools worldwide in August 2026? - In August 2026, Smartly gained estimated Share of Search among AI ad creative tools worldwide, from 46.4% to 48.2%. - In August 2026, AdCreative.ai gained estimated Share of Search among AI ad creative tools worldwide, from 34.6% to 35.8%. - In August 2026, Pencil lost estimated Share of Search among AI ad creative tools worldwide, from 11.4% to 9.6%. - In August 2026, Creatopy lost estimated Share of Search among AI ad creative tools worldwide, from 7.6% to 6.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Smartly | 48.2% | 33.1K | 0.0% | Smartly | | 2 | AdCreative.ai | 35.8% | 24.6K | -0.3% | AdCreative.ai | | 3 | Pencil | 9.6% | 6.6K | -18.5% | Pencil | | 4 | Creatopy | 6.4% | 4.4K | -18.5% | Creatopy | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AdCreative.ai | 55.4K | 47.2% | 1 | | Oct 2025 | Smartly | 40.5K | 34.5% | 2 | | Oct 2025 | Creatopy | 14.8K | 12.6% | 3 | | Oct 2025 | Pencil | 6.6K | 5.6% | 4 | | Nov 2025 | AdCreative.ai | 55.5K | 52.8% | 1 | | Nov 2025 | Smartly | 33.1K | 31.5% | 2 | | Nov 2025 | Creatopy | 9.9K | 9.4% | 3 | | Nov 2025 | Pencil | 6.6K | 6.3% | 4 | | Dec 2025 | AdCreative.ai | 45.5K | 49.4% | 1 | | Dec 2025 | Smartly | 33.1K | 35.9% | 2 | | Dec 2025 | Creatopy | 8.1K | 8.8% | 3 | | Dec 2025 | Pencil | 5.4K | 5.9% | 4 | | Jan 2026 | Smartly | 60.5K | 42.6% | 1 | | Jan 2026 | AdCreative.ai | 55.3K | 39% | 2 | | Jan 2026 | Pencil | 18.1K | 12.7% | 3 | | Jan 2026 | Creatopy | 8.1K | 5.7% | 4 | | Feb 2026 | AdCreative.ai | 45.5K | 38% | 1 | | Feb 2026 | Pencil | 33.1K | 27.6% | 2 | | Feb 2026 | Smartly | 33.1K | 27.6% | 3 | | Feb 2026 | Creatopy | 8.1K | 6.8% | 4 | | Mar 2026 | AdCreative.ai | 55.4K | 36.1% | 1 | | Mar 2026 | Pencil | 49.5K | 32.2% | 2 | | Mar 2026 | Smartly | 40.5K | 26.4% | 3 | | Mar 2026 | Creatopy | 8.1K | 5.3% | 4 | | Apr 2026 | AdCreative.ai | 45.5K | 39.7% | 1 | | Apr 2026 | Smartly | 40.5K | 35.3% | 2 | | Apr 2026 | Pencil | 22.2K | 19.3% | 3 | | Apr 2026 | Creatopy | 6.6K | 5.7% | 4 | | May 2026 | Smartly | 40.5K | 41% | 1 | | May 2026 | AdCreative.ai | 36.8K | 37.3% | 2 | | May 2026 | Pencil | 14.8K | 15% | 3 | | May 2026 | Creatopy | 6.6K | 6.7% | 4 | | Jun 2026 | Smartly | 40.5K | 45.9% | 1 | | Jun 2026 | AdCreative.ai | 30.1K | 34.2% | 2 | | Jun 2026 | Pencil | 12.1K | 13.7% | 3 | | Jun 2026 | Creatopy | 5.4K | 6.1% | 4 | | Jul 2026 | Smartly | 33.1K | 46.4% | 1 | | Jul 2026 | AdCreative.ai | 24.7K | 34.6% | 2 | | Jul 2026 | Pencil | 8.1K | 11.4% | 3 | | Jul 2026 | Creatopy | 5.4K | 7.6% | 4 | | Aug 2026 | Smartly | 33.1K | 48.2% | 1 | | Aug 2026 | AdCreative.ai | 24.6K | 35.8% | 2 | | Aug 2026 | Pencil | 6.6K | 9.6% | 3 | | Aug 2026 | Creatopy | 4.4K | 6.4% | 4 | | Sep 2026 | AdCreative.ai | — | — | — | | Sep 2026 | Creatopy | — | — | — | | Sep 2026 | Pencil | — | — | — | | Sep 2026 | Smartly | — | — | — | ## What is being compared - **AdCreative.ai**: Measured on the search terms “adcreative ai”, “adcreative.ai”, “adcreative.ai price” and “adcreative.ai reviews”, summed into one figure. - **Creatopy**: Measured on the search term “creatopy”. - **Pencil**: Measured on the search term “pencil ai”. - **Smartly**: Measured on the search term “smartly”. - [AdCreative.ai](/demand/global-en/brands/adcreative-ai) - [Creatopy](/demand/global-en/brands/creatopy) - [Pencil](/demand/global-en/brands/pencil) - [Smartly](/demand/global-en/brands/smartly) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among AI ad creative tools worldwide? In August 2026, Smartly was the most searched among AI ad creative tools worldwide, with an estimated 33.1K branded searches and 48.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "AI ad creative tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ai-ad-creative-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ai-ad-creative-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.