--- title: "Agtech: Which brands are most popular in search?" description: "Compare the agtech companies operate with. Share of Search among Granular, Trimble, Climate FieldView, John Deere, Farmers Edge and Agrivi, the agtech Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/agtech" publisher: "Brandwave" --- # Agtech: Which brands are most popular in search? Compare the agtech companies operate with. Share of Search among Granular, Trimble, Climate FieldView, John Deere, Farmers Edge and Agrivi, the agtech Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Agtech - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Granular, 48.9% ## Which brand is most popular in search among agtech worldwide? - Granular and Trimble share the highest estimated Share of Search among agtech worldwide, at 48.9% in August 2026. - Across the 11 months ending August 2026, Granular’s estimated Share of Search among agtech worldwide increased from 39.1% to 48.9%. - Across the 11 months ending August 2026, Trimble’s estimated Share of Search among agtech worldwide decreased from 58.2% to 48.9%. - Across the 11 months ending August 2026, Granular’s estimated Share of Search among agtech worldwide peaked at 48.9% in July 2026 and was lowest at 39.1% in October 2025. - Across the 11 months ending August 2026, Trimble’s estimated Share of Search among agtech worldwide peaked at 58.4% in March 2026 and was lowest at 48.9% in July 2026. - Across the 11 months ending August 2026, Granular rose from 2nd to 1st among agtech worldwide. - Across the 11 months ending August 2026, Trimble fell from 1st to 2nd among agtech worldwide. - Across the 11 months ending August 2026, John Deere rose from 5th to 4th among agtech worldwide. - Across the 11 months ending August 2026, Farmers Edge fell from 4th to 5th among agtech worldwide. - Across the 11 months ending August 2026, Climate FieldView and Agrivi held steady: their estimated Share of Search among agtech worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Granular vs Trimble: compare search popularity](/demand/global-en/compare/granular-vs-trimble): 48.9% Share of Search each. ## How did search popularity change for agtech worldwide in August 2026? - Estimated monthly branded searches for Farmers Edge worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026. - Estimated monthly branded searches for Climate FieldView worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. - Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Granular | 48.9% | 135K | 0.0% | Granular | | 2 | Trimble | 48.9% | 135K | 0.0% | Trimble | | 3 | Climate FieldView | 1.6% | 4.4K | 0.0% | Climate FieldView | | 4 | John Deere | 0.36% | 1K | 0.0% | John Deere | | 5 | Farmers Edge | 0.32% | 880 | 0.0% | Farmers Edge | | — | Agrivi | — | — | — | Agrivi | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Trimble | 201K | 58.2% | 1 | | Oct 2025 | Granular | 135K | 39.1% | 2 | | Oct 2025 | Climate FieldView | 6.6K | 1.9% | 3 | | Oct 2025 | Farmers Edge | 1.6K | 0.46% | 4 | | Oct 2025 | John Deere | 1K | 0.29% | 5 | | Oct 2025 | Agrivi | — | — | — | | Nov 2025 | Trimble | 165K | 53.6% | 1 | | Nov 2025 | Granular | 135K | 43.9% | 2 | | Nov 2025 | Climate FieldView | 5.4K | 1.8% | 3 | | Nov 2025 | Farmers Edge | 1.3K | 0.42% | 4 | | Nov 2025 | John Deere | 1K | 0.32% | 5 | | Nov 2025 | Agrivi | — | — | — | | Dec 2025 | Trimble | 135K | 53.8% | 1 | | Dec 2025 | Granular | 110K | 43.9% | 2 | | Dec 2025 | Climate FieldView | 3.6K | 1.4% | 3 | | Dec 2025 | Farmers Edge | 1.3K | 0.52% | 4 | | Dec 2025 | John Deere | 880 | 0.35% | 5 | | Dec 2025 | Agrivi | — | — | — | | Jan 2026 | Trimble | 165K | 53.8% | 1 | | Jan 2026 | Granular | 135K | 44% | 2 | | Jan 2026 | Climate FieldView | 4.4K | 1.4% | 3 | | Jan 2026 | Farmers Edge | 1.3K | 0.42% | 4 | | Jan 2026 | John Deere | 880 | 0.29% | 5 | | Jan 2026 | Agrivi | — | — | — | | Feb 2026 | Trimble | 165K | 53.8% | 1 | | Feb 2026 | Granular | 135K | 44% | 2 | | Feb 2026 | Climate FieldView | 4.4K | 1.4% | 3 | | Feb 2026 | Farmers Edge | 1.3K | 0.42% | 4 | | Feb 2026 | John Deere | 1K | 0.33% | 5 | | Feb 2026 | Agrivi | — | — | — | | Mar 2026 | Trimble | 201K | 58.4% | 1 | | Mar 2026 | Granular | 135K | 39.2% | 2 | | Mar 2026 | Climate FieldView | 5.4K | 1.6% | 3 | | Mar 2026 | Farmers Edge | 1.6K | 0.46% | 4 | | Mar 2026 | John Deere | 1.3K | 0.38% | 5 | | Mar 2026 | Agrivi | — | — | — | | Apr 2026 | Trimble | 165K | 53.4% | 1 | | Apr 2026 | Granular | 135K | 43.7% | 2 | | Apr 2026 | Climate FieldView | 6.6K | 2.1% | 3 | | Apr 2026 | Farmers Edge | 1.3K | 0.42% | 4 | | Apr 2026 | John Deere | 1K | 0.32% | 5 | | Apr 2026 | Agrivi | — | — | — | | May 2026 | Trimble | 165K | 53.5% | 1 | | May 2026 | Granular | 135K | 43.7% | 2 | | May 2026 | Climate FieldView | 6.6K | 2.1% | 3 | | May 2026 | Farmers Edge | 1K | 0.32% | 4 | | May 2026 | John Deere | 1K | 0.32% | 5 | | May 2026 | Agrivi | — | — | — | | Jun 2026 | Trimble | 165K | 53.6% | 1 | | Jun 2026 | Granular | 135K | 43.9% | 2 | | Jun 2026 | Climate FieldView | 5.4K | 1.8% | 3 | | Jun 2026 | John Deere | 1.3K | 0.42% | 4 | | Jun 2026 | Farmers Edge | 880 | 0.29% | 5 | | Jun 2026 | Agrivi | — | — | — | | Jul 2026 | Granular | 135K | 48.9% | 1 | | Jul 2026 | Trimble | 135K | 48.9% | 2 | | Jul 2026 | Climate FieldView | 4.4K | 1.6% | 3 | | Jul 2026 | John Deere | 1K | 0.36% | 4 | | Jul 2026 | Farmers Edge | 880 | 0.32% | 5 | | Jul 2026 | Agrivi | — | — | — | | Aug 2026 | Granular | 135K | 48.9% | 1 | | Aug 2026 | Trimble | 135K | 48.9% | 2 | | Aug 2026 | Climate FieldView | 4.4K | 1.6% | 3 | | Aug 2026 | John Deere | 1K | 0.36% | 4 | | Aug 2026 | Farmers Edge | 880 | 0.32% | 5 | | Aug 2026 | Agrivi | — | — | — | | Sep 2026 | Agrivi | — | — | — | | Sep 2026 | Climate FieldView | — | — | — | | Sep 2026 | Farmers Edge | — | — | — | | Sep 2026 | Granular | — | — | — | | Sep 2026 | John Deere | — | — | — | | Sep 2026 | Trimble | — | — | — | ## What is being compared - **Agrivi**: Measured on the search term “agrivi farm”. - **Climate FieldView**: Measured on the search term “climate fieldview”. - **Farmers Edge**: Measured on the search term “farmers edge”. - **Granular**: Measured on the search term “granular”. - **John Deere**: Measured on the search term “deere com”. - **Trimble**: Measured on the search term “trimble”. - [Agrivi](/demand/global-en/brands/agrivi) - [Climate FieldView](/demand/global-en/brands/climate-fieldview) - [Farmers Edge](/demand/global-en/brands/farmers-edge) - [Granular](/demand/global-en/brands/granular) - [John Deere](/demand/global-en/brands/john-deere) - [Trimble](/demand/global-en/brands/trimble) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among agtech worldwide? Granular and Trimble share the highest estimated Share of Search among agtech worldwide, at 48.9% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Agtech: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/agtech This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/agtech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.