--- title: "Aged care software: Which brands are most popular in search?" description: "Compare the systems aged care providers run on. Share of Search among Birdie, VCare, Person Centred Software, AlayaCare and Leecare, the aged care software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/aged-care-software" publisher: "Brandwave" --- # Aged care software: Which brands are most popular in search? Compare the systems aged care providers run on. Share of Search among Birdie, VCare, Person Centred Software, AlayaCare and Leecare, the aged care software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Aged care software - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Birdie, 88.8% ## Which brand is most popular in search among aged care software worldwide? - In August 2026, Birdie was the most searched among aged care software worldwide, with an estimated 450K branded searches and 88.8% estimated Share of Search within this set. - VCare is in 2nd place, 84.4 percentage points behind at 4.4% Share of Search. - Across the 11 months ending August 2026, Birdie’s estimated Share of Search among aged care software worldwide increased from 84.9% to 88.8%. - Across the 11 months ending August 2026, VCare’s estimated Share of Search among aged care software worldwide decreased from 6.3% to 4.4%. - Across the 11 months ending August 2026, Person Centred Software’s estimated Share of Search among aged care software worldwide decreased from 4.2% to 3.6%. - Across the 11 months ending August 2026, AlayaCare’s estimated Share of Search among aged care software worldwide decreased from 3.4% to 2.4%. - Across the 11 months ending August 2026, Birdie’s estimated Share of Search among aged care software worldwide peaked at 88.8% in August 2026 and was lowest at 82.1% in November 2025. - Across the 11 months ending August 2026, VCare’s estimated Share of Search among aged care software worldwide peaked at 7.5% in December 2025 and was lowest at 4.4% in August 2026. - Across the 11 months ending August 2026, Person Centred Software’s estimated Share of Search among aged care software worldwide peaked at 5.1% in January 2026 and was lowest at 3.6% in August 2026. - Across the 11 months ending August 2026, AlayaCare’s estimated Share of Search among aged care software worldwide peaked at 4.1% in April 2026 and was lowest at 2.4% in August 2026. - Across the 11 months ending August 2026, Leecare held steady: its estimated Share of Search among aged care software worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Birdie vs VCare: compare search popularity](/demand/global-en/compare/birdie-vs-vcare): 88.8% against 4.4% Share of Search. - [Birdie vs Person Centred Software: compare search popularity](/demand/global-en/compare/birdie-vs-person-centred-software): 88.8% against 3.6% Share of Search. - [Birdie vs AlayaCare: compare search popularity](/demand/global-en/compare/alayacare-vs-birdie): 88.8% against 2.4% Share of Search. - [VCare vs Person Centred Software: compare search popularity](/demand/global-en/compare/person-centred-software-vs-vcare): 4.4% against 3.6% Share of Search. - [VCare vs AlayaCare: compare search popularity](/demand/global-en/compare/alayacare-vs-vcare): 4.4% against 2.4% Share of Search. - [Person Centred Software vs AlayaCare: compare search popularity](/demand/global-en/compare/alayacare-vs-person-centred-software): 3.6% against 2.4% Share of Search. ## How did search popularity change for aged care software worldwide in August 2026? - In August 2026, Birdie gained estimated Share of Search among aged care software worldwide, from 84.1% to 88.8%. - In August 2026, VCare lost estimated Share of Search among aged care software worldwide, from 6.2% to 4.4%. - In August 2026, Person Centred Software lost estimated Share of Search among aged care software worldwide, from 5.1% to 3.6%. - In August 2026, AlayaCare lost estimated Share of Search among aged care software worldwide, from 3.4% to 2.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Birdie | 88.8% | 450K | +49.5% | Birdie | | 2 | VCare | 4.4% | 22.2K | 0.0% | VCare | | 3 | Person Centred Software | 3.6% | 18.1K | 0.0% | Person Centred Software | | 4 | AlayaCare | 2.4% | 12.1K | 0.0% | AlayaCare | | 5 | Leecare | 0.87% | 4.4K | 0.0% | Leecare | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Birdie | 301K | 84.9% | 1 | | Oct 2025 | VCare | 22.2K | 6.3% | 2 | | Oct 2025 | Person Centred Software | 14.8K | 4.2% | 3 | | Oct 2025 | AlayaCare | 12.1K | 3.4% | 4 | | Oct 2025 | Leecare | 4.4K | 1.2% | 5 | | Nov 2025 | Birdie | 246K | 82.1% | 1 | | Nov 2025 | VCare | 22.2K | 7.4% | 2 | | Nov 2025 | Person Centred Software | 14.8K | 4.9% | 3 | | Nov 2025 | AlayaCare | 12.1K | 4% | 4 | | Nov 2025 | Leecare | 4.4K | 1.5% | 5 | | Dec 2025 | Birdie | 246K | 82.7% | 1 | | Dec 2025 | VCare | 22.2K | 7.5% | 2 | | Dec 2025 | Person Centred Software | 14.8K | 5% | 3 | | Dec 2025 | AlayaCare | 9.9K | 3.3% | 4 | | Dec 2025 | Leecare | 4.4K | 1.5% | 5 | | Jan 2026 | Birdie | 301K | 84.1% | 1 | | Jan 2026 | VCare | 22.2K | 6.2% | 2 | | Jan 2026 | Person Centred Software | 18.1K | 5.1% | 3 | | Jan 2026 | AlayaCare | 12.1K | 3.4% | 4 | | Jan 2026 | Leecare | 4.4K | 1.2% | 5 | | Feb 2026 | Birdie | 301K | 85.9% | 1 | | Feb 2026 | VCare | 18.1K | 5.2% | 2 | | Feb 2026 | Person Centred Software | 14.8K | 4.2% | 3 | | Feb 2026 | AlayaCare | 12.1K | 3.5% | 4 | | Feb 2026 | Leecare | 4.4K | 1.3% | 5 | | Mar 2026 | Birdie | 301K | 83.5% | 1 | | Mar 2026 | VCare | 22.2K | 6.2% | 2 | | Mar 2026 | Person Centred Software | 18.1K | 5% | 3 | | Mar 2026 | AlayaCare | 14.8K | 4.1% | 4 | | Mar 2026 | Leecare | 4.4K | 1.2% | 5 | | Apr 2026 | Birdie | 301K | 84.3% | 1 | | Apr 2026 | VCare | 22.2K | 6.2% | 2 | | Apr 2026 | AlayaCare | 14.8K | 4.1% | 3 | | Apr 2026 | Person Centred Software | 14.8K | 4.1% | 4 | | Apr 2026 | Leecare | 4.4K | 1.2% | 5 | | May 2026 | Birdie | 301K | 84.1% | 1 | | May 2026 | VCare | 22.2K | 6.2% | 2 | | May 2026 | Person Centred Software | 18.1K | 5.1% | 3 | | May 2026 | AlayaCare | 12.1K | 3.4% | 4 | | May 2026 | Leecare | 4.4K | 1.2% | 5 | | Jun 2026 | Birdie | 301K | 84.1% | 1 | | Jun 2026 | VCare | 22.2K | 6.2% | 2 | | Jun 2026 | Person Centred Software | 18.1K | 5.1% | 3 | | Jun 2026 | AlayaCare | 12.1K | 3.4% | 4 | | Jun 2026 | Leecare | 4.4K | 1.2% | 5 | | Jul 2026 | Birdie | 301K | 84.1% | 1 | | Jul 2026 | VCare | 22.2K | 6.2% | 2 | | Jul 2026 | Person Centred Software | 18.1K | 5.1% | 3 | | Jul 2026 | AlayaCare | 12.1K | 3.4% | 4 | | Jul 2026 | Leecare | 4.4K | 1.2% | 5 | | Aug 2026 | Birdie | 450K | 88.8% | 1 | | Aug 2026 | VCare | 22.2K | 4.4% | 2 | | Aug 2026 | Person Centred Software | 18.1K | 3.6% | 3 | | Aug 2026 | AlayaCare | 12.1K | 2.4% | 4 | | Aug 2026 | Leecare | 4.4K | 0.87% | 5 | | Sep 2026 | AlayaCare | — | — | — | | Sep 2026 | Birdie | — | — | — | | Sep 2026 | Leecare | — | — | — | | Sep 2026 | Person Centred Software | — | — | — | | Sep 2026 | VCare | — | — | — | ## What is being compared - **AlayaCare**: Measured on the search term “alayacare”. - **Birdie**: Measured on the search term “birdie”. - **Leecare**: Measured on the search term “leecare”. - **Person Centred Software**: Measured on the search term “person centred software”. - **VCare**: Measured on the search term “vcare”. - [AlayaCare](/demand/global-en/brands/alayacare) - [Birdie](/demand/global-en/brands/birdie) - [Leecare](/demand/global-en/brands/leecare) - [Person Centred Software](/demand/global-en/brands/person-centred-software) - [VCare](/demand/global-en/brands/vcare) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among aged care software worldwide? In August 2026, Birdie was the most searched among aged care software worldwide, with an estimated 450K branded searches and 88.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Aged care software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/aged-care-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/aged-care-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.