---
title: "Awin vs PartnerStack: Which is searched more?"
description: "Is Awin or PartnerStack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate program platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/affiliate-program-platforms/compare/awin-vs-partnerstack"
publisher: "Brandwave"
---

# Awin vs PartnerStack: Which is searched more?

Is Awin or PartnerStack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate program platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Awin and PartnerStack
- **Competitive set**: Affiliate program platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Awin Share of Search**: 11.9%
- **PartnerStack Share of Search**: 2.1%

## Is Awin or PartnerStack more popular in search?

- In September 2026, Awin had more branded searches than PartnerStack among affiliate program platforms worldwide. Awin had about 105,000 branded searches, while PartnerStack had 18,500. Awin made up 11.9% of all affiliate program platform searches we track, and PartnerStack accounted for 2.1%.
- Awin was ahead of PartnerStack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Awin’s share of searches among affiliate program platforms worldwide moved from 12.4% to 11.9%, and its estimated monthly branded searches moved from 117K to 105K.
- Across the 12 months ending September 2026, PartnerStack’s share of searches among affiliate program platforms worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 18.4K to 18.5K.

## Top affiliate program platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Awin and PartnerStack were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Awin was listed before PartnerStack in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| impact.com | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Awin | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Refersion | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| ClickBank | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Amazon Associates | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| UpPromote | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| PartnerStack | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| Rewardful | 8th | 1 of 3 | 2 of 2 | 3 of 5 |
| CJ Affiliate | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tapfiliate | 10th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about affiliate program platforms

- Asked ChatGPT "Which affiliate program platform should I use?": 1. Awin, 2. impact.com, 3. PartnerStack, 4. Amazon Associates, 5. ClickBank
- Asked ChatGPT "What are the best affiliate program platforms?": 1. Awin, 2. impact.com, 3. Amazon Associates, 4. CJ Affiliate, 5. PartnerStack, 6. ClickBank, 7. Refersion, 8. Rewardful, 9. UpPromote
- Asked ChatGPT "What's the best affiliate program platform for an online store?": 1. UpPromote, 2. Refersion, 3. impact.com, 4. Tapfiliate
- Searched Google, AI Overview "affiliate program platform": 1. ClickBank, 2. impact.com, 3. Awin, 4. CJ Affiliate, 5. Amazon Associates, 6. PartnerStack, 7. Rewardful
- Searched Google, AI Overview "affiliate program software": 1. Rewardful, 2. Refersion, 3. UpPromote

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for affiliate program platforms worldwide in September 2026?

- In September 2026, Awin gained share of searches among affiliate program platforms worldwide, from 9.5% to 11.9%.

## Month by month

| Month | Awin estimated searches | Awin Share of Search | Awin rank | PartnerStack estimated searches | PartnerStack Share of Search | PartnerStack rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 117K | 12.4% | 3 | 18.4K | 1.9% | 5 |
| Nov 2025 | 98.6K | 10.7% | 3 | 18.4K | 2% | 5 |
| Dec 2025 | 81.2K | 9.5% | 3 | 18.4K | 2.1% | 5 |
| Jan 2026 | 99.4K | 9.1% | 3 | 22.7K | 2.1% | 5 |
| Feb 2026 | 97.7K | 8.7% | 3 | 18.5K | 1.6% | 5 |
| Mar 2026 | 98.5K | 7.8% | 3 | 28K | 2.2% | 5 |
| Apr 2026 | 97.4K | 7.9% | 3 | 22.8K | 1.8% | 5 |
| May 2026 | 81.3K | 7.7% | 3 | 22.7K | 2.1% | 4 |
| Jun 2026 | 80.6K | 7.7% | 3 | 22.7K | 2.2% | 4 |
| Jul 2026 | 97.4K | 9.4% | 3 | 18.6K | 1.8% | 5 |
| Aug 2026 | 98.7K | 9.5% | 3 | 18.6K | 1.8% | 5 |
| Sep 2026 | 105K | 11.9% | 3 | 18.5K | 2.1% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Awin’s and PartnerStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Awin**: Measured on the search terms “awin”, “awin affiliate marketing”, “awin affiliate network” and “awin affiliate program”, summed into one figure.
- **PartnerStack**: Measured on the search terms “partnerstack” and “partnerstack affiliate”, summed into one figure.

- [Awin profile](/demand/global-en/brands/awin)
- [PartnerStack profile](/demand/global-en/brands/partnerstack)
- [All affiliate program platforms worldwide](/demand/global-en/categories/affiliate-program-platforms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Awin or PartnerStack more popular in search?

In September 2026, Awin had more branded searches than PartnerStack among affiliate program platforms worldwide. Awin had about 105,000 branded searches, while PartnerStack had 18,500. Awin made up 11.9% of all affiliate program platform searches we track, and PartnerStack accounted for 2.1%.

## Cite this page

Brandwave. "Awin vs PartnerStack: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/affiliate-program-platforms/compare/awin-vs-partnerstack

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/affiliate-program-platforms/compare/awin-vs-partnerstack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
