--- title: "Amazon Associates vs CJ Affiliate: Which is searched more?" description: "Is Amazon Associates or CJ Affiliate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate program platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/affiliate-program-platforms/compare/amazon-associates-vs-cj-affiliate" publisher: "Brandwave" --- # Amazon Associates vs CJ Affiliate: Which is searched more? Is Amazon Associates or CJ Affiliate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate program platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Associates and CJ Affiliate - **Competitive set**: Affiliate program platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Associates Share of Search**: 64.9% - **CJ Affiliate Share of Search**: 2.3% ## Is Amazon Associates or CJ Affiliate more popular in search? - In September 2026, Amazon Associates had more branded searches than CJ Affiliate among affiliate program platforms worldwide. Amazon Associates had about 569,000 branded searches, while CJ Affiliate had 19,900. Amazon Associates made up 64.9% of all affiliate program platform searches we track, and CJ Affiliate accounted for 2.3%. - Amazon Associates was ahead of CJ Affiliate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate program platforms worldwide moved from 53.1% to 64.9%, and its estimated monthly branded searches moved from 502K to 569K. - Across the 12 months ending September 2026, CJ Affiliate’s share of searches among affiliate program platforms worldwide moved from 3.2% to 2.3%, and its estimated monthly branded searches moved from 29.9K to 19.9K. ## Top affiliate program platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Associates was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CJ Affiliate was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Associates was listed before CJ Affiliate in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | impact.com | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Awin | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Refersion | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ClickBank | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon Associates | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | UpPromote | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | PartnerStack | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Rewardful | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | CJ Affiliate | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Tapfiliate | 10th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about affiliate program platforms - Asked ChatGPT "Which affiliate program platform should I use?": 1. Awin, 2. impact.com, 3. PartnerStack, 4. Amazon Associates, 5. ClickBank - Asked ChatGPT "What are the best affiliate program platforms?": 1. Awin, 2. impact.com, 3. Amazon Associates, 4. CJ Affiliate, 5. PartnerStack, 6. ClickBank, 7. Refersion, 8. Rewardful, 9. UpPromote - Asked ChatGPT "What's the best affiliate program platform for an online store?": 1. UpPromote, 2. Refersion, 3. impact.com, 4. Tapfiliate - Searched Google, AI Overview "affiliate program platform": 1. ClickBank, 2. impact.com, 3. Awin, 4. CJ Affiliate, 5. Amazon Associates, 6. PartnerStack, 7. Rewardful - Searched Google, AI Overview "affiliate program software": 1. Rewardful, 2. Refersion, 3. UpPromote Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for affiliate program platforms worldwide in September 2026? - In September 2026, Amazon Associates lost share of searches among affiliate program platforms worldwide, from 67.3% to 64.9%. - Estimated monthly branded searches for CJ Affiliate worldwide fell 33.5% over 12 measured months, from 29.9K to 19.9K in September 2026. ## Month by month | Month | Amazon Associates estimated searches | Amazon Associates Share of Search | Amazon Associates rank | CJ Affiliate estimated searches | CJ Affiliate Share of Search | CJ Affiliate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 502K | 53.1% | 1 | 29.9K | 3.2% | 4 | | Nov 2025 | 502K | 54.3% | 1 | 25.5K | 2.8% | 4 | | Dec 2025 | 502K | 58.5% | 1 | 24.7K | 2.9% | 4 | | Jan 2026 | 669K | 61% | 1 | 25.1K | 2.3% | 4 | | Feb 2026 | 751K | 66.9% | 1 | 20.4K | 1.8% | 4 | | Mar 2026 | 851K | 67.2% | 1 | 51.2K | 4% | 4 | | Apr 2026 | 851K | 69.1% | 1 | 25.3K | 2.1% | 4 | | May 2026 | 696K | 65.9% | 1 | 21.2K | 2% | 5 | | Jun 2026 | 696K | 66.1% | 1 | 20.7K | 2% | 5 | | Jul 2026 | 696K | 67.3% | 1 | 24.5K | 2.4% | 4 | | Aug 2026 | 696K | 67.3% | 1 | 24.4K | 2.4% | 4 | | Sep 2026 | 569K | 64.9% | 1 | 19.9K | 2.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Associates’ and CJ Affiliate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Associates**: Measured on the search terms “amazon affiliate program” and “amazon associates”, summed into one figure. - **CJ Affiliate**: Measured on the search terms “cj affiliate”, “cj affiliate program” and “cjaffiliate”, summed into one figure. - [Amazon Associates profile](/demand/global-en/brands/amazon-associates) - [CJ Affiliate profile](/demand/global-en/brands/cj-affiliate) - [All affiliate program platforms worldwide](/demand/global-en/categories/affiliate-program-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Associates or CJ Affiliate more popular in search? In September 2026, Amazon Associates had more branded searches than CJ Affiliate among affiliate program platforms worldwide. Amazon Associates had about 569,000 branded searches, while CJ Affiliate had 19,900. Amazon Associates made up 64.9% of all affiliate program platform searches we track, and CJ Affiliate accounted for 2.3%. ## Cite this page Brandwave. "Amazon Associates vs CJ Affiliate: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/affiliate-program-platforms/compare/amazon-associates-vs-cj-affiliate This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/affiliate-program-platforms/compare/amazon-associates-vs-cj-affiliate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.