---
title: "Affiliate networks: Which brands are most popular in search?"
description: "Compare affiliate networks that connect advertisers with publishers and creator partners. Share of Search among Awin, CJ Affiliate, impact.com, Rakuten Advertising and Partnerize, the affiliate networks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/affiliate-networks"
publisher: "Brandwave"
---

# Affiliate networks: Which brands are most popular in search?

Compare affiliate networks that connect advertisers with publishers and creator partners. Share of Search among Awin, CJ Affiliate, impact.com, Rakuten Advertising and Partnerize, the affiliate networks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Affiliate networks
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Awin, 66.3%

## Which brand is most popular in search among affiliate networks worldwide?

- In August 2026, Awin was the most searched among affiliate networks worldwide, with an estimated 99.4K branded searches and 66.3% estimated Share of Search within this set.
- CJ Affiliate is in 2nd place, 49.8 percentage points behind at 16.5% Share of Search.
- Across the 11 months ending August 2026, Awin’s estimated Share of Search among affiliate networks worldwide increased from 64.7% to 66.3%.
- Across the 11 months ending August 2026, impact.com’s estimated Share of Search among affiliate networks worldwide increased from 5.1% to 6.8%.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks worldwide decreased from 8.6% to 5.7%.
- Across the 11 months ending August 2026, Awin’s estimated Share of Search among affiliate networks worldwide peaked at 66.3% in August 2026 and was lowest at 55.2% in March 2026.
- Across the 11 months ending August 2026, CJ Affiliate’s estimated Share of Search among affiliate networks worldwide peaked at 28.6% in March 2026 and was lowest at 13.6% in February 2026.
- Across the 11 months ending August 2026, impact.com’s estimated Share of Search among affiliate networks worldwide peaked at 8% in May 2026 and was lowest at 5.1% in October 2025.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks worldwide peaked at 11.8% in November 2025 and was lowest at 5.6% in July 2026.
- Across the 11 months ending August 2026, Partnerize’s estimated Share of Search among affiliate networks worldwide peaked at 6.8% in May 2026 and was lowest at 4.7% in August 2026.
- Across the 11 months ending August 2026, impact.com rose from 4th to 3rd among affiliate networks worldwide.
- Across the 11 months ending August 2026, Rakuten Advertising fell from 3rd to 4th among affiliate networks worldwide.
- Across the 11 months ending August 2026, CJ Affiliate and Partnerize held steady: their estimated Share of Search among affiliate networks worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Awin vs CJ Affiliate: compare search popularity](/demand/global-en/compare/awin-vs-cj-affiliate): 66.3% against 16.5% Share of Search.
- [Awin vs impact.com: compare search popularity](/demand/global-en/compare/awin-vs-impact-com): 66.3% against 6.8% Share of Search.
- [Awin vs Rakuten Advertising: compare search popularity](/demand/global-en/compare/awin-vs-rakuten-advertising): 66.3% against 5.7% Share of Search.
- [Awin vs Partnerize: compare search popularity](/demand/global-en/compare/awin-vs-partnerize): 66.3% against 4.7% Share of Search.
- [CJ Affiliate vs impact.com: compare search popularity](/demand/global-en/compare/cj-affiliate-vs-impact-com): 16.5% against 6.8% Share of Search.
- [CJ Affiliate vs Rakuten Advertising: compare search popularity](/demand/global-en/compare/cj-affiliate-vs-rakuten-advertising): 16.5% against 5.7% Share of Search.
- [CJ Affiliate vs Partnerize: compare search popularity](/demand/global-en/compare/cj-affiliate-vs-partnerize): 16.5% against 4.7% Share of Search.
- [impact.com vs Rakuten Advertising: compare search popularity](/demand/global-en/compare/impact-com-vs-rakuten-advertising): 6.8% against 5.7% Share of Search.
- [impact.com vs Partnerize: compare search popularity](/demand/global-en/compare/impact-com-vs-partnerize): 6.8% against 4.7% Share of Search.
- [Rakuten Advertising vs Partnerize: compare search popularity](/demand/global-en/compare/partnerize-vs-rakuten-advertising): 5.7% against 4.7% Share of Search.

## How did search popularity change for affiliate networks worldwide in August 2026?

- In August 2026, Awin gained estimated Share of Search among affiliate networks worldwide, from 65.2% to 66.3%.
- In August 2026, Partnerize lost estimated Share of Search among affiliate networks worldwide, from 5.7% to 4.7%.
- impact.com’s estimated Share of Search among affiliate networks worldwide has lost ground for 3 months in a row, from 8% to 6.8% in August 2026.
- In August 2026, Rakuten Advertising rose from 5th to 4th among affiliate networks worldwide.
- Estimated monthly branded searches for CJ Affiliate worldwide fell 18.6% over 11 measured months, from 30.4K to 24.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Awin | 66.3% | 99.4K | +1.6% | Awin |
| 2 | CJ Affiliate | 16.5% | 24.7K | -0.8% | CJ Affiliate |
| 3 | impact.com | 6.8% | 10.1K | -0.6% | impact.com |
| 4 | Rakuten Advertising | 5.7% | 8.5K | +0.9% | Rakuten Advertising |
| 5 | Partnerize | 4.7% | 7K | -18.0% | Partnerize |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Awin | 118K | 64.7% | 1 |
| Oct 2025 | CJ Affiliate | 30.4K | 16.7% | 2 |
| Oct 2025 | Rakuten Advertising | 15.7K | 8.6% | 3 |
| Oct 2025 | impact.com | 9.3K | 5.1% | 4 |
| Oct 2025 | Partnerize | 8.8K | 4.9% | 5 |
| Nov 2025 | Awin | 99.2K | 60.9% | 1 |
| Nov 2025 | CJ Affiliate | 26.2K | 16.1% | 2 |
| Nov 2025 | Rakuten Advertising | 19.2K | 11.8% | 3 |
| Nov 2025 | impact.com | 9.5K | 5.8% | 4 |
| Nov 2025 | Partnerize | 8.8K | 5.4% | 5 |
| Dec 2025 | Awin | 81.7K | 59.7% | 1 |
| Dec 2025 | CJ Affiliate | 24.9K | 18.2% | 2 |
| Dec 2025 | Rakuten Advertising | 15.3K | 11.2% | 3 |
| Dec 2025 | impact.com | 7.6K | 5.6% | 4 |
| Dec 2025 | Partnerize | 7.2K | 5.3% | 5 |
| Jan 2026 | Awin | 100K | 63.2% | 1 |
| Jan 2026 | CJ Affiliate | 25.3K | 16% | 2 |
| Jan 2026 | Rakuten Advertising | 12.6K | 8% | 3 |
| Jan 2026 | Partnerize | 10.7K | 6.8% | 4 |
| Jan 2026 | impact.com | 9.5K | 6% | 5 |
| Feb 2026 | Awin | 98.3K | 64.6% | 1 |
| Feb 2026 | CJ Affiliate | 20.6K | 13.6% | 2 |
| Feb 2026 | Rakuten Advertising | 15.3K | 10% | 3 |
| Feb 2026 | impact.com | 9.3K | 6.1% | 4 |
| Feb 2026 | Partnerize | 8.7K | 5.7% | 5 |
| Mar 2026 | Awin | 99.2K | 55.2% | 1 |
| Mar 2026 | CJ Affiliate | 51.4K | 28.6% | 2 |
| Mar 2026 | Rakuten Advertising | 10.4K | 5.8% | 3 |
| Mar 2026 | impact.com | 10K | 5.6% | 4 |
| Mar 2026 | Partnerize | 8.7K | 4.8% | 5 |
| Apr 2026 | Awin | 98K | 62.8% | 1 |
| Apr 2026 | CJ Affiliate | 26.1K | 16.7% | 2 |
| Apr 2026 | Rakuten Advertising | 13.1K | 8.4% | 3 |
| Apr 2026 | impact.com | 10.2K | 6.5% | 4 |
| Apr 2026 | Partnerize | 8.6K | 5.5% | 5 |
| May 2026 | Awin | 81.8K | 61.9% | 1 |
| May 2026 | CJ Affiliate | 21.8K | 16.5% | 2 |
| May 2026 | impact.com | 10.6K | 8% | 3 |
| May 2026 | Partnerize | 9K | 6.8% | 4 |
| May 2026 | Rakuten Advertising | 8.9K | 6.7% | 5 |
| Jun 2026 | Awin | 81.2K | 64.1% | 1 |
| Jun 2026 | CJ Affiliate | 21.1K | 16.6% | 2 |
| Jun 2026 | impact.com | 8.8K | 6.9% | 3 |
| Jun 2026 | Rakuten Advertising | 8.6K | 6.8% | 4 |
| Jun 2026 | Partnerize | 7K | 5.5% | 5 |
| Jul 2026 | Awin | 97.9K | 65.2% | 1 |
| Jul 2026 | CJ Affiliate | 24.9K | 16.6% | 2 |
| Jul 2026 | impact.com | 10.2K | 6.8% | 3 |
| Jul 2026 | Partnerize | 8.6K | 5.7% | 4 |
| Jul 2026 | Rakuten Advertising | 8.5K | 5.6% | 5 |
| Aug 2026 | Awin | 99.4K | 66.3% | 1 |
| Aug 2026 | CJ Affiliate | 24.7K | 16.5% | 2 |
| Aug 2026 | impact.com | 10.1K | 6.8% | 3 |
| Aug 2026 | Rakuten Advertising | 8.5K | 5.7% | 4 |
| Aug 2026 | Partnerize | 7K | 4.7% | 5 |
| Sep 2026 | Awin | — | — | — |
| Sep 2026 | CJ Affiliate | — | — | — |
| Sep 2026 | impact.com | — | — | — |
| Sep 2026 | Partnerize | — | — | — |
| Sep 2026 | Rakuten Advertising | — | — | — |

## What is being compared

- **Awin**: Measured on the search terms “awin”, “awin affiliate marketing”, “awin affiliate network”, “awin affiliate program” and “awin.com”, summed into one figure.
- **CJ Affiliate**: Measured on the search terms “cj affiliate”, “cj affiliate affiliate network”, “cj affiliate affiliate networks”, “cj affiliate marketing” and “cj affiliate program”, summed into one figure.
- **impact.com**: Measured on the search terms “impact.com”, “impact.com affiliate”, “impact.com affiliate marketing”, “impact.com affiliate program” and “impact.com reviews”, summed into one figure.
- **Partnerize**: Measured on the search terms “partnerize”, “partnerize affiliate”, “partnerize affiliate marketing”, “partnerize affiliate network”, “partnerize affiliate program” and “partnerize.com”, summed into one figure.
- **Rakuten Advertising**: Measured on the search terms “rakuten advertising”, “rakuten advertising affiliate marketing”, “rakuten advertising affiliate network” and “rakuten advertising affiliate program”, summed into one figure.

- [Awin](/demand/global-en/brands/awin)
- [CJ Affiliate](/demand/global-en/brands/cj-affiliate)
- [impact.com](/demand/global-en/brands/impact-com)
- [Partnerize](/demand/global-en/brands/partnerize)
- [Rakuten Advertising](/demand/global-en/brands/rakuten-advertising)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among affiliate networks worldwide?

In August 2026, Awin was the most searched among affiliate networks worldwide, with an estimated 99.4K branded searches and 66.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Affiliate networks: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/affiliate-networks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/affiliate-networks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.