--- title: "CJ Affiliate vs Rakuten Advertising: Which is more popular by branded search?" description: "Which is more popular in search, CJ Affiliate or Rakuten Advertising? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/affiliate-marketing-platforms/compare/cj-affiliate-vs-rakuten-advertising" publisher: "Brandwave" --- # CJ Affiliate vs Rakuten Advertising: Which is more popular by branded search? Which is more popular in search, CJ Affiliate or Rakuten Advertising? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CJ Affiliate and Rakuten Advertising - **Competitive set**: Affiliate marketing platforms - **Market**: Global - **Month measured**: Aug 2026 - **CJ Affiliate Share of Search**: 43.5% - **Rakuten Advertising Share of Search**: 15% ## Which is more popular in search, CJ Affiliate or Rakuten Advertising? - In August 2026, CJ Affiliate had more branded searches than Rakuten Advertising among affiliate marketing platforms worldwide. CJ Affiliate was estimated to have 24.7K branded searches compared to Rakuten Advertising’s 8.5K, and held a 43.5% Share of Search versus Rakuten Advertising’s 15%. - CJ Affiliate was ahead of Rakuten Advertising in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CJ Affiliate’s estimated Share of Search among affiliate marketing platforms worldwide moved from 36.3% to 43.5%, and its estimated monthly branded searches moved from 30.4K to 24.7K. - Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate marketing platforms worldwide moved from 18.8% to 15%, and its estimated monthly branded searches moved from 15.7K to 8.5K. ## How did search popularity change for affiliate marketing platforms worldwide in August 2026? - In August 2026, Rakuten Advertising overtook Partnerize to rank 3rd among affiliate marketing platforms worldwide, at 15%. - In August 2026, CJ Affiliate gained estimated Share of Search among affiliate marketing platforms worldwide, from 41.1% to 43.5%. ## Month by month | Month | CJ Affiliate estimated searches | CJ Affiliate Share of Search | CJ Affiliate rank | Rakuten Advertising estimated searches | Rakuten Advertising Share of Search | Rakuten Advertising rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30.4K | 36.3% | 1 | 15.7K | 18.8% | 3 | | Nov 2025 | 26.2K | 31.5% | 1 | 19.2K | 23.2% | 3 | | Dec 2025 | 24.9K | 34.6% | 1 | 15.3K | 21.2% | 3 | | Jan 2026 | 25.3K | 32.7% | 1 | 12.6K | 16.3% | 3 | | Feb 2026 | 20.6K | 29.8% | 1 | 15.3K | 22% | 3 | | Mar 2026 | 51.4K | 51.7% | 1 | 10.4K | 10.5% | 3 | | Apr 2026 | 26.1K | 36% | 1 | 13.1K | 18% | 3 | | May 2026 | 21.8K | 35.7% | 1 | 8.9K | 14.6% | 4 | | Jun 2026 | 21.1K | 36.2% | 1 | 8.6K | 14.8% | 3 | | Jul 2026 | 24.9K | 41.1% | 1 | 8.5K | 13.9% | 4 | | Aug 2026 | 24.7K | 43.5% | 1 | 8.5K | 15% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CJ Affiliate’s and Rakuten Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CJ Affiliate**: Measured on the search terms “cj affiliate”, “cj affiliate affiliate network”, “cj affiliate affiliate networks”, “cj affiliate marketing” and “cj affiliate program”, summed into one figure. - **Rakuten Advertising**: Measured on the search terms “rakuten advertising”, “rakuten advertising affiliate marketing”, “rakuten advertising affiliate network” and “rakuten advertising affiliate program”, summed into one figure. - [CJ Affiliate profile](/demand/global-en/brands/cj-affiliate) - [Rakuten Advertising profile](/demand/global-en/brands/rakuten-advertising) - [All affiliate marketing platforms worldwide](/demand/global-en/categories/affiliate-marketing-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CJ Affiliate or Rakuten Advertising? In August 2026, CJ Affiliate had more branded searches than Rakuten Advertising among affiliate marketing platforms worldwide. CJ Affiliate was estimated to have 24.7K branded searches compared to Rakuten Advertising’s 8.5K, and held a 43.5% Share of Search versus Rakuten Advertising’s 15%. ## Cite this page Brandwave. "CJ Affiliate vs Rakuten Advertising: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/affiliate-marketing-platforms/compare/cj-affiliate-vs-rakuten-advertising This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/affiliate-marketing-platforms/compare/cj-affiliate-vs-rakuten-advertising. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.