---
title: "Affiliate marketing platforms: Which brands are most popular in search?"
description: "Compare the platforms that run affiliate programmes. Share of Search among CJ Affiliate, ShareASale, Rakuten Advertising, Partnerize and Impact, the affiliate marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/affiliate-marketing-platforms"
publisher: "Brandwave"
---

# Affiliate marketing platforms: Which brands are most popular in search?

Compare the platforms that run affiliate programmes. Share of Search among CJ Affiliate, ShareASale, Rakuten Advertising, Partnerize and Impact, the affiliate marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Affiliate marketing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: CJ Affiliate, 43.5%

## Which brand is most popular in search among affiliate marketing platforms worldwide?

- In August 2026, CJ Affiliate was the most searched among affiliate marketing platforms worldwide, with an estimated 24.7K branded searches and 43.5% estimated Share of Search within this set.
- ShareASale is in 2nd place, 26.1 percentage points behind at 17.4% Share of Search.
- Across the 11 months ending August 2026, CJ Affiliate’s estimated Share of Search among affiliate marketing platforms worldwide increased from 36.3% to 43.5%.
- Across the 11 months ending August 2026, ShareASale’s estimated Share of Search among affiliate marketing platforms worldwide decreased from 26.5% to 17.4%.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate marketing platforms worldwide decreased from 18.8% to 15%.
- Across the 11 months ending August 2026, Partnerize’s estimated Share of Search among affiliate marketing platforms worldwide increased from 10.5% to 12.4%.
- Across the 11 months ending August 2026, Impact’s estimated Share of Search among affiliate marketing platforms worldwide increased from 7.9% to 11.6%.
- Across the 11 months ending August 2026, CJ Affiliate’s estimated Share of Search among affiliate marketing platforms worldwide peaked at 51.7% in March 2026 and was lowest at 29.8% in February 2026.
- Across the 11 months ending August 2026, ShareASale’s estimated Share of Search among affiliate marketing platforms worldwide peaked at 28.7% in January 2026 and was lowest at 17.4% in August 2026.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate marketing platforms worldwide peaked at 23.2% in November 2025 and was lowest at 10.5% in March 2026.
- Across the 11 months ending August 2026, Partnerize’s estimated Share of Search among affiliate marketing platforms worldwide peaked at 14.7% in May 2026 and was lowest at 8.7% in March 2026.
- Across the 11 months ending August 2026, Impact’s estimated Share of Search among affiliate marketing platforms worldwide peaked at 11.6% in August 2026 and was lowest at 6.6% in March 2026.

## Compare search popularity between leading brands

- [CJ Affiliate vs ShareASale: compare search popularity](/demand/global-en/compare/cj-affiliate-vs-shareasale): 43.5% against 17.4% Share of Search.
- [CJ Affiliate vs Rakuten Advertising: compare search popularity](/demand/global-en/compare/cj-affiliate-vs-rakuten-advertising): 43.5% against 15% Share of Search.
- [CJ Affiliate vs Partnerize: compare search popularity](/demand/global-en/compare/cj-affiliate-vs-partnerize): 43.5% against 12.4% Share of Search.
- [CJ Affiliate vs Impact: compare search popularity](/demand/global-en/compare/cj-affiliate-vs-impact): 43.5% against 11.6% Share of Search.
- [ShareASale vs Rakuten Advertising: compare search popularity](/demand/global-en/compare/rakuten-advertising-vs-shareasale): 17.4% against 15% Share of Search.
- [ShareASale vs Partnerize: compare search popularity](/demand/global-en/compare/partnerize-vs-shareasale): 17.4% against 12.4% Share of Search.
- [ShareASale vs Impact: compare search popularity](/demand/global-en/compare/impact-vs-shareasale): 17.4% against 11.6% Share of Search.
- [Rakuten Advertising vs Partnerize: compare search popularity](/demand/global-en/compare/partnerize-vs-rakuten-advertising): 15% against 12.4% Share of Search.
- [Rakuten Advertising vs Impact: compare search popularity](/demand/global-en/compare/impact-vs-rakuten-advertising): 15% against 11.6% Share of Search.
- [Partnerize vs Impact: compare search popularity](/demand/global-en/compare/impact-vs-partnerize): 12.4% against 11.6% Share of Search.

## How did search popularity change for affiliate marketing platforms worldwide in August 2026?

- In August 2026, Rakuten Advertising overtook Partnerize to rank 3rd among affiliate marketing platforms worldwide, at 15%.
- In August 2026, CJ Affiliate gained estimated Share of Search among affiliate marketing platforms worldwide, from 41.1% to 43.5%.
- In August 2026, Impact gained estimated Share of Search among affiliate marketing platforms worldwide, from 10.9% to 11.6%.
- In August 2026, ShareASale lost estimated Share of Search among affiliate marketing platforms worldwide, from 19.9% to 17.4%.
- In August 2026, Partnerize lost estimated Share of Search among affiliate marketing platforms worldwide, from 14.2% to 12.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CJ Affiliate | 43.5% | 24.7K | -0.8% | CJ Affiliate |
| 2 | ShareASale | 17.4% | 9.9K | -18.2% | Awin |
| 3 | Rakuten Advertising | 15% | 8.5K | +0.9% | Rakuten Advertising |
| 4 | Partnerize | 12.4% | 7K | -18.0% | Partnerize |
| 5 | Impact | 11.6% | 6.6K | 0.0% | Impact |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CJ Affiliate | 30.4K | 36.3% | 1 |
| Oct 2025 | ShareASale | 22.2K | 26.5% | 2 |
| Oct 2025 | Rakuten Advertising | 15.7K | 18.8% | 3 |
| Oct 2025 | Partnerize | 8.8K | 10.5% | 4 |
| Oct 2025 | Impact | 6.6K | 7.9% | 5 |
| Nov 2025 | CJ Affiliate | 26.2K | 31.5% | 1 |
| Nov 2025 | ShareASale | 22.2K | 26.7% | 2 |
| Nov 2025 | Rakuten Advertising | 19.2K | 23.2% | 3 |
| Nov 2025 | Partnerize | 8.8K | 10.6% | 4 |
| Nov 2025 | Impact | 6.6K | 7.9% | 5 |
| Dec 2025 | CJ Affiliate | 24.9K | 34.6% | 1 |
| Dec 2025 | ShareASale | 18.1K | 25.1% | 2 |
| Dec 2025 | Rakuten Advertising | 15.3K | 21.2% | 3 |
| Dec 2025 | Partnerize | 7.2K | 10% | 4 |
| Dec 2025 | Impact | 6.6K | 9.1% | 5 |
| Jan 2026 | CJ Affiliate | 25.3K | 32.7% | 1 |
| Jan 2026 | ShareASale | 22.2K | 28.7% | 2 |
| Jan 2026 | Rakuten Advertising | 12.6K | 16.3% | 3 |
| Jan 2026 | Partnerize | 10.7K | 13.8% | 4 |
| Jan 2026 | Impact | 6.6K | 8.5% | 5 |
| Feb 2026 | CJ Affiliate | 20.6K | 29.8% | 1 |
| Feb 2026 | ShareASale | 18.1K | 26.1% | 2 |
| Feb 2026 | Rakuten Advertising | 15.3K | 22% | 3 |
| Feb 2026 | Partnerize | 8.7K | 12.5% | 4 |
| Feb 2026 | Impact | 6.6K | 9.5% | 5 |
| Mar 2026 | CJ Affiliate | 51.4K | 51.7% | 1 |
| Mar 2026 | ShareASale | 22.2K | 22.4% | 2 |
| Mar 2026 | Rakuten Advertising | 10.4K | 10.5% | 3 |
| Mar 2026 | Partnerize | 8.7K | 8.7% | 4 |
| Mar 2026 | Impact | 6.6K | 6.6% | 5 |
| Apr 2026 | CJ Affiliate | 26.1K | 36% | 1 |
| Apr 2026 | ShareASale | 18.1K | 25% | 2 |
| Apr 2026 | Rakuten Advertising | 13.1K | 18% | 3 |
| Apr 2026 | Partnerize | 8.6K | 11.9% | 4 |
| Apr 2026 | Impact | 6.6K | 9.1% | 5 |
| May 2026 | CJ Affiliate | 21.8K | 35.7% | 1 |
| May 2026 | ShareASale | 14.8K | 24.2% | 2 |
| May 2026 | Partnerize | 9K | 14.7% | 3 |
| May 2026 | Rakuten Advertising | 8.9K | 14.6% | 4 |
| May 2026 | Impact | 6.6K | 10.8% | 5 |
| Jun 2026 | CJ Affiliate | 21.1K | 36.2% | 1 |
| Jun 2026 | ShareASale | 14.8K | 25.5% | 2 |
| Jun 2026 | Rakuten Advertising | 8.6K | 14.8% | 3 |
| Jun 2026 | Partnerize | 7K | 12.1% | 4 |
| Jun 2026 | Impact | 6.6K | 11.4% | 5 |
| Jul 2026 | CJ Affiliate | 24.9K | 41.1% | 1 |
| Jul 2026 | ShareASale | 12.1K | 19.9% | 2 |
| Jul 2026 | Partnerize | 8.6K | 14.2% | 3 |
| Jul 2026 | Rakuten Advertising | 8.5K | 13.9% | 4 |
| Jul 2026 | Impact | 6.6K | 10.9% | 5 |
| Aug 2026 | CJ Affiliate | 24.7K | 43.5% | 1 |
| Aug 2026 | ShareASale | 9.9K | 17.4% | 2 |
| Aug 2026 | Rakuten Advertising | 8.5K | 15% | 3 |
| Aug 2026 | Partnerize | 7K | 12.4% | 4 |
| Aug 2026 | Impact | 6.6K | 11.6% | 5 |
| Sep 2026 | CJ Affiliate | — | — | — |
| Sep 2026 | Impact | — | — | — |
| Sep 2026 | Partnerize | — | — | — |
| Sep 2026 | Rakuten Advertising | — | — | — |
| Sep 2026 | ShareASale | — | — | — |

## What is being compared

- **CJ Affiliate**: Measured on the search terms “cj affiliate”, “cj affiliate affiliate network”, “cj affiliate affiliate networks”, “cj affiliate marketing” and “cj affiliate program”, summed into one figure.
- **Impact**: Measured on the search term “impact affiliate”.
- **Partnerize**: Measured on the search terms “partnerize”, “partnerize affiliate”, “partnerize affiliate marketing”, “partnerize affiliate network”, “partnerize affiliate program” and “partnerize.com”, summed into one figure.
- **Rakuten Advertising**: Measured on the search terms “rakuten advertising”, “rakuten advertising affiliate marketing”, “rakuten advertising affiliate network” and “rakuten advertising affiliate program”, summed into one figure.
- **ShareASale**: Measured on the search term “shareasale”.

- [CJ Affiliate](/demand/global-en/brands/cj-affiliate)
- [Impact](/demand/global-en/brands/impact)
- [Partnerize](/demand/global-en/brands/partnerize)
- [Rakuten Advertising](/demand/global-en/brands/rakuten-advertising)
- [ShareASale](/demand/global-en/brands/shareasale)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among affiliate marketing platforms worldwide?

In August 2026, CJ Affiliate was the most searched among affiliate marketing platforms worldwide, with an estimated 24.7K branded searches and 43.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Affiliate marketing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/affiliate-marketing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/affiliate-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.