---
title: "Bowflex vs PowerBlock: Which is searched more?"
description: "Which is more popular in search, Bowflex or PowerBlock? Compare estimated monthly branded-search demand and Share of Search inside the Adjustable kettlebell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/adjustable-kettlebell-brands/compare/bowflex-vs-powerblock"
publisher: "Brandwave"
---

# Bowflex vs PowerBlock: Which is searched more?

Which is more popular in search, Bowflex or PowerBlock? Compare estimated monthly branded-search demand and Share of Search inside the Adjustable kettlebell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bowflex and PowerBlock
- **Competitive set**: Adjustable kettlebell brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bowflex Share of Search**: 32.1%
- **PowerBlock Share of Search**: 9.6%

## Which is more popular in search, Bowflex or PowerBlock?

- In September 2026, Bowflex had more branded searches than PowerBlock among adjustable kettlebell brands worldwide. Bowflex was estimated to have 90.5K branded searches compared to PowerBlock’s 27.1K, and held a 32.1% Share of Search versus PowerBlock’s 9.6%.
- Bowflex was ahead of PowerBlock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among adjustable kettlebell brands worldwide moved from 33.3% to 32.1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, PowerBlock’s estimated Share of Search among adjustable kettlebell brands worldwide moved from 12.2% to 9.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for adjustable kettlebell brands worldwide in September 2026?

- In September 2026, Bowflex gained estimated Share of Search among adjustable kettlebell brands worldwide, from 31.4% to 32.1%.
- In September 2026, PowerBlock lost estimated Share of Search among adjustable kettlebell brands worldwide, from 11.5% to 9.6%.

## Month by month

| Month | Bowflex estimated searches | Bowflex Share of Search | Bowflex rank | PowerBlock estimated searches | PowerBlock Share of Search | PowerBlock rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 33.3% | 1 | 33.1K | 12.2% | 4 |
| Nov 2025 | 110K | 27.8% | 2 | 40.5K | 10.2% | 4 |
| Dec 2025 | 110K | 33.2% | 1 | 40.5K | 12.2% | 4 |
| Jan 2026 | 110K | 33.2% | 1 | 40.5K | 12.2% | 4 |
| Feb 2026 | 90.5K | 33.3% | 1 | 33.1K | 12.2% | 4 |
| Mar 2026 | 90.5K | 31.4% | 1 | 33.1K | 11.5% | 4 |
| Apr 2026 | 90.5K | 33.3% | 1 | 33.1K | 12.2% | 4 |
| May 2026 | 90.5K | 29.7% | 1 | 33.1K | 10.9% | 4 |
| Jun 2026 | 74K | 29% | 1 | 33.1K | 13% | 4 |
| Jul 2026 | 90.5K | 33.3% | 1 | 33.1K | 12.2% | 4 |
| Aug 2026 | 90.5K | 31.4% | 1 | 33.1K | 11.5% | 4 |
| Sep 2026 | 90.5K | 32.1% | 1 | 27.1K | 9.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bowflex’s and PowerBlock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bowflex**: Measured on the search term “bowflex”.
- **PowerBlock**: Measured on the search term “powerblock”.

- [Bowflex profile](/demand/global-en/brands/bowflex)
- [PowerBlock profile](/demand/global-en/brands/powerblock)
- [All adjustable kettlebell brands worldwide](/demand/global-en/categories/adjustable-kettlebell-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bowflex or PowerBlock?

In September 2026, Bowflex had more branded searches than PowerBlock among adjustable kettlebell brands worldwide. Bowflex was estimated to have 90.5K branded searches compared to PowerBlock’s 27.1K, and held a 32.1% Share of Search versus PowerBlock’s 9.6%.

## Cite this page

Brandwave. "Bowflex vs PowerBlock: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/adjustable-kettlebell-brands/compare/bowflex-vs-powerblock

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/adjustable-kettlebell-brands/compare/bowflex-vs-powerblock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.