---
title: "Bells of Steel vs Bowflex: Which is searched more?"
description: "Is Bells of Steel or Bowflex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adjustable kettlebell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/adjustable-kettlebell-brands/compare/bells-of-steel-vs-bowflex"
publisher: "Brandwave"
---

# Bells of Steel vs Bowflex: Which is searched more?

Is Bells of Steel or Bowflex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adjustable kettlebell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bells of Steel and Bowflex
- **Competitive set**: Adjustable kettlebell brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bells of Steel Share of Search**: 12.6%
- **Bowflex Share of Search**: 28.1%

## Is Bells of Steel or Bowflex more popular in search?

- In September 2026, Bowflex had more branded searches than Bells of Steel among adjustable kettlebell brands worldwide. Bowflex had about 90,500 branded searches, while Bells of Steel had 40,500. Bowflex made up 28.1% of all adjustable kettlebell brand searches we track, and Bells of Steel accounted for 12.6%.
- Bowflex was ahead of Bells of Steel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bells of Steel’s share of searches among adjustable kettlebell brands worldwide moved from 10.9% to 12.6%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Bowflex’s share of searches among adjustable kettlebell brands worldwide moved from 29.7% to 28.1%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for adjustable kettlebell brands worldwide in September 2026?

- In September 2026, Bowflex gained share of searches among adjustable kettlebell brands worldwide, from 27.5% to 28.1%.
- Estimated monthly branded searches for Bells of Steel worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

## Month by month

| Month | Bells of Steel estimated searches | Bells of Steel Share of Search | Bells of Steel rank | Bowflex estimated searches | Bowflex Share of Search | Bowflex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 10.9% | 4 | 90.5K | 29.7% | 1 |
| Nov 2025 | 60.5K | 13.3% | 4 | 110K | 24.1% | 2 |
| Dec 2025 | 49.5K | 13% | 4 | 110K | 28.9% | 1 |
| Jan 2026 | 40.5K | 10.9% | 4 | 110K | 29.6% | 1 |
| Feb 2026 | 33.1K | 10.9% | 4 | 90.5K | 29.7% | 1 |
| Mar 2026 | 40.5K | 12.3% | 4 | 90.5K | 27.5% | 1 |
| Apr 2026 | 40.5K | 13% | 4 | 90.5K | 29% | 1 |
| May 2026 | 40.5K | 11.7% | 4 | 90.5K | 26.2% | 1 |
| Jun 2026 | 40.5K | 13.7% | 4 | 74K | 25% | 1 |
| Jul 2026 | 40.5K | 13% | 4 | 90.5K | 29% | 1 |
| Aug 2026 | 40.5K | 12.3% | 4 | 90.5K | 27.5% | 1 |
| Sep 2026 | 40.5K | 12.6% | 4 | 90.5K | 28.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bells of Steel’s and Bowflex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bells of Steel**: Measured on the search term “bells of steel”.
- **Bowflex**: Measured on the search term “bowflex”.

- [Bells of Steel profile](/demand/global-en/brands/bells-of-steel)
- [Bowflex profile](/demand/global-en/brands/bowflex)
- [All adjustable kettlebell brands worldwide](/demand/global-en/categories/adjustable-kettlebell-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bells of Steel or Bowflex more popular in search?

In September 2026, Bowflex had more branded searches than Bells of Steel among adjustable kettlebell brands worldwide. Bowflex had about 90,500 branded searches, while Bells of Steel had 40,500. Bowflex made up 28.1% of all adjustable kettlebell brand searches we track, and Bells of Steel accounted for 12.6%.

## Cite this page

Brandwave. "Bells of Steel vs Bowflex: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/adjustable-kettlebell-brands/compare/bells-of-steel-vs-bowflex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/adjustable-kettlebell-brands/compare/bells-of-steel-vs-bowflex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.